Category Archives: Monetize Your Message

Use Public Speaking To Double Your Monthly Income

Use Public Speaking To Double Your Monthly Income

The energy is ELECTRIC!

You’re sitting front and center… just 8 and half feet from a Rock Star Speaker.

She’s confident… she’s charismatic… and she’s full of wisdom. You feel such a connection with her and her words take you on a journey… as if time stands still.

You find yourself swept away… into a world of possibilities.

That’s a Rock Star Speaker’s job – to sweep the audience away from the mundane, everyday, predictable thoughts that keep them in a stale world of “sameness” and into an engaging world of electrifying possibilities.

A World of Possibilities

Public speaking is the fastest way to grow your business and make a bigger difference.

Through public speaking you can…

  • Quickly add a 6 – Figure plus revenue stream to any business
  • Fill your seminars and events with ease and flow
  • Engage and inspire your followers
  • Attract a flood of qualified leads… all at once
  • Position yourself as a leader and authority
  • Change minds, influence decisions and create a movement

And best of all, you don’t need to be extroverted, charismatic or funny. In today’s world of public speaking… you just have to authentically be you!

In some industries… what’s possible for one may not be possible for another… but when it comes to public speaking all you need is a desire to become the speaker you’ve been dreaming about for years and a duplicatable and repeatable system that shows you how to do it. Speaking is still one of the highest paid professions in the world, but you need a system to that allows you to monetize your message and grow your business.

In this article you’re going to discover a speaking system that won’t just “boost business” but will allow you to double your monthly income while making a huge impact upon the world. In addition, you’ll gain clarity about the necessary short and long term action steps you need to take to be a bonafide “Rock Star Speaker”.

how to be a public speaker

Where Are All the Rock Star Speakers?

The Rock Stars of tomorrow, like you, don’t wear sunglasses at night or have a Fender Strat on their hip… they have a VOICE with a powerful message of change attached to it. They’re professional speakers in the making and their message pulls at them constantly as if it’s part of the Universal impulse and collective consciousness that’s hard at work to right a world gone wrong.

Brilliant Speakers, Experts, Politicians and Entrepreneurs are feeling this pull to speak. They feel the call to make a difference with their words… They feel the call to turn their tragedies into messages of triumph… They feel the call to share their hard learned life lessons as solutions that elevate us all… They feel the call to share their journey through pain and inspire our world with more joy, laughter and love.

The energy of Socrates, Gandhi, Mother Teresa, Martin Luther King, Steve Jobs and dozens of others lives on in voices just like yours. All one must do is listen… and you can hear the urging of legendary change agents and legacy makers calling you to the stage… “SPEAK, SPEAK, SPEAK!”

And yet… your struggle continues, as you search to find a way to get paid well for your gifts.  

You might wonder if public speaking is a feasible source of income in this gadget-obsessed, ultra-connected world. Can you actually get people to look away from their phones and toward your beaming face?

The answer is yes, absolutely!

Our genetic constitution is “Tribal” and therefore we crave authentic connection and sharing. Deep in our soul, we long to see real human beings, relate to their experiences and take in their stories.  Fireside story telling and spellbinding tales is how our “Elders” passed on their wisdom.

The challenge is that most…  especially the most gifted and brilliant… sit alone in the darkness… with only the blue glimmer of a computer monitor to guide your way. Lost in a world of “digital marketing” you hammer away on your keyboard day in and day out… attempting to build marketing funnels and lead magnets of automation.

First an optin page, then a thank you page, a full autoresponder email sequence, facebook ads, facebook live videos, SEO and keyword research. Then its an opt in video, thank you video or the massive undertaking of a Jeff Walker launch of 3 content videos and a “pitch”.

All of this… in pursuit of what? Fame? Fortune? Financial Independence?

FACT: Automation doesn’t exist. And yet, it remains an elusive dream of a distant future always just out of reach. Where you effortlessly attract a global audience and generate unlimited fame and income… all made possible through a gentle nudge of that commanding first domino. If only it were that simple.

The moment you decided to master, or even dabble with
internet marketing, you stepped out of your “genius zone” and into a steep and often painful learning curve.

Let’s face it, most of us were not gifted with the Steve Jobs technology gene. And so the predictable struggles with the dream of automation and all the “spinning your wheels” bullshit that comes with it continue as you look into a future of cyberspace toxicity and overwhelm.

Let’s say you are gifted with that elusive “technology gene” and your digital footprint is massive. The internet is so cluttered with videos, ads and viral what-have-you’s that any attempt to continue breaking through only becomes a losing battle. At the very least, it’s a time-consuming and money-sucking use of your valuable time.

For many of you, this dream has become a nightmare… and you’re ready to wake up.

Internet marketing gurus will continue to peddle the “easy button” of automation to the masses… weaving a spell that entrances you to keep going. And the calling within you is so strong you respond with fervor and tenacity… “This is the missing link… this time it’ll happen for me.”

So the Rock Star Speaker within sits in waiting… while you slowly come to the realization that “there must be a better way.”  Only thing is now you’re demoralized, depressed and no longer lit up. How could you be… the seeds of inspiration lie in waiting while you keep “getting ready to get ready.”

Small Speaking Gigs in Your Own Backyard is the Answer

What if the answer were as simple as ditching technology and “speaking your path to cash?”  What if stepping into your genius zone and sharing your message on stage allowed you the joy of making a bigger impact while getting paid well for your services and expertise?

Perhaps you ARE ready… or already answering this call and you’re trying to get booked as a speaker. Keynote speaking is where most people think to start… believing that big stages result in big paydays. This is where most messengers start.

Yet, there are at least 5 different revenue models associated with the business of speaking. And it doesn’t matter your experience or line of work or how extroverted or introverted you might be. We can all stand on a stage and share career lessons and life experiences in entertaining and unique ways. It’s in your DNA, you’re wired to make a big impact.

Full and authentic self expression is the currency that
captures and holds people’s attention.

So you must start asking, “How will I uniquely express the wisdom that lies within me? What will be my speaking style?”

Will you be edgy or conservative?

Motivational or practical?

Scholarly or funny?

The options available to you are endless and is why investing in your ability to communicate your message is so critical… the marketplace simply values and embraces authentic self expression over sizzle and hype.

The 5 Revenue Models of Speaking

Keynote

The Keynote speech is typically what one imagines when thinking of becoming a professional speaker. A keynote speech is a paid speaking gig usually at political or corporate conventions as well as at academic conferences, and is delivered to set or reinforce the underlying tone of the event. Keynote speakers like Bill Clinton and Oprah Winfrey get paid $100,000+ because of their celebrity and cache. Most beginning speakers may struggle to break into this “good ole boys” club taking several months to land a single gig that pays you $2500, if you’re lucky.

The keynote model – while powerful at impacting the corporate and political sector is somewhat an antiquated model when it comes to monetization. The number of speakers vying for these speaking gigs is increasing everyday and even if you’re able to get representation from a speaker agency, they represent dozens of additional speakers with more experience. Bottom line… a long road to consistent revenue and a slippery slope to getting paid what you’re worth.

Thought Leader / Lecturer

To get hired as a Lecture Speaker, you must create a solid and recognized platform of intellectual property and thought leadership. Books, in-depth research, advanced education and years of experience have established people like Marianne Williamson, Dr. Amen, Dr. Wayne Dyer as experts who speak. This notoriety and following substantiates their large speaking fees as they are able to consistently draw a crowd.

This is the ultimate speaking model because one’s authority also establishes their legacy and impact as they evolve their body of work. With each book you write… you automatically have a series of lectures that reinforce book sales. This is very much like a Rock Star Musician model.

With the release of each album, the band goes on tour to engage current fans with new content while attracting new fans that vibe with their content. This model of speaking allows you to command very large speaking fees in excess of $25K and you’re constantly in demand. Only thing – it can take years to establish your body of work and just because you create great content doesn’t mean it resonates with the masses. Bottom line… a lot of content creation and a long road to consistent and potentially very large revenues.

Speak to Sell

Speak to sell is a free talk designed to sell products and programs to a group of people all at once. The skill consists of persuading an audience to invest from $2000 – $5000 in usually at 60-90 min persuasive presentation. The profitability of this model to both speakers and promoters (who generally split the sales 50-50) caused a wave of multi-speaker events all over the world. Eventually, this model became antiquated as seminar and event attendees struggled to find value in sales pitch after sales pitch.

This however, doesn’t preclude the value of this revenue model for those who can deliver an authentic and valuable education at their own private events and retreats. Doing so can result in a multi six or even seven figure event… in just a weekend. When done right and with integrity, it’s a remarkable way to leverage enrollment from 1:1 to 1 to many, often resulting in a weekend profit larger than most annual incomes.

This model requires a high skill level that teeters on the edge of mastery so be prepared to make a significant investment of time (years) and money (six figures) to acquire these valuable skills.

Signature Talk Marketing

To remedy the overplayed dynamic (and often toxic nature of) the speak to sell model, we created “Signature Talk Marketing”.

“Signature Talk Marketing” is a free talk designed to solve a specific problem of your audience while positioning your value and expertise. The purpose and design of this speaking model is to offer a free gift in the form of an enrollment conversation or strategy session.

This has become the “go to” model for attracting a flood of qualified sales leads all at once. By design, the “Signature Talk Marketing” model can provide all the qualified leads you need each month from just one or two speaking gigs. (see the example below – video).

This basically obliterates a long sales cycle and creates lean in… moving qualified prospects to the front of the line where they are eager to buy. Using this speaking revenue model, the Big Impact Tribe consisting of 364 members as of the publishing of this article have generated over $16 Million in their own perspective businesses and its growing weekly. With each speaking gig, Big Impact Tribe members are able generate a flood of enrollment conversations all at once and then convert these conversations into high paying clients investing anywhere from $2000 – $15,000 on a consistent and regular basis.

TedTalk

We’ve all grown to love, respect and appreciate a good TEDTalk. TED is a nonprofit devoted to spreading innovation and ideas, usually in the form of short, powerful talks. TED stands for Technology, Entertainment and Design and encompasses just about all topics from science to business to global issues.

Probably the most famous talk of all time is Martin Luther King, Jr’s “I have a dream” speech. With over one million people in attendance at the Lincoln Memorial and millions more watching on their black and white televisions, his words carried the voltage to change race relations forever.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”

~ Martin Luther King, Jr.

On that day, Martin Luther King changed the world with his message of equality and hope. It was a talk that lasted only 17 minutes and 28 seconds. Isn’t it interesting that the short form TED Talk is only 18 minutes. While not confirmed, I believe that TED Talks are designed as an homage to this great orator that used the power of his voice to spread ideas and inspire change in just 18 short minutes.

TED Talk speakers are not financially compensated, but the power they have to position you as thought leader is unparalleled.  From Anne Cuddy’s riveting talk on body language to Brene Brown’s engaging talk on vulnerability, TED launches undiscovered experts into the mainstream consciousness – and you can monetize big as a result.

The Speaking Monetization Sequence

We just laid out for you the 5 Revenue Models of Speaking and within each are nuances that require education, patience and skill acquisition. Once you start to get these systems dialed in, the numbers become predictable (and exciting). You’ll know how many enrollment conversations you’ll attract based on the audience demographic and size. From there, you’ll know your conversion percentage of these calls. Typically our students are able to convert 50% of an audience into a phone conversation. And 30% of those conversations become paying clients… and the revenue begins to quickly add up! Just be mindful that trying to do all of these at once as well as the plethora of other tasks on your growing to do list will only lead to overwhelm, burnout and simply more “Spinning Your Wheels”.  Rock Star Speakers must master the power of focus as a prerequisite to Rocking Your Talk.

With that in mind, when it comes to the business of speaking we are big believers in the power of sequencing your efforts. There is so much to learn, remember and coordinate when running a business that too often we see truly brilliant people “spin their wheels” in overwhelm and confusion. Below we’ve organized the 5 Speaking Revenue Models so you have a clear and precise step-by-step model that allows you to consistently generate revenue as you build you business.

Whether you’re currently building a speaking business or are simply smart enough to use speaking to add an additional six figure revenue stream to your current business, the following model will support you in monetizing your message effectively.

The 5 Speaking Revenue Models

how to get speaking engagements

This model allows you to build a robust platform of customized content & raving fan followers… making money, gaining popularity & impacting lives as you grow your business and expand your intellectual property. By simply adding the next revenue model in the sequence as you evolve as a speaker and entrepreneur, you lay the foundation of a true thought leader. This is the fastest way to increase your value and earn more with your expertise than you ever thought possible as a speaker.

The key is to get started with “Signature Talk Marketing” so that you can replace your endless hours of prospecting and looking for clients with small speaking gigs in your own backyard. In your own home town is low hanging fruit where 10s of 1000s of dollars await you to simply Rock Your Talk.

Remember to reframe your concept of public speaking. You don’t need to be on stage at large conventions or packed stadiums. In fact, below is a graphic illustrating the 12 different types of speaking gigs both online and offline that are ideal for the “Signature Talk Marketing” system.

how to be a public speaker

YOU – A Sought After Speaker

In the speaking world, results can happen very quickly – almost overnight. In fact, using Signature Talk Marketing we made over $400K in our first 10 months of business… without a website or business card. How sexy is that!

One must stay in action, learning and refining your efforts… and the next thing you know, you’ll have a series of speaking gigs all lined up. And as a Rock Star Speaker – you’ll know your numbers and exactly how to structure your speech to get lean in.

In the end, speaking is simple, empowering and fun. The learning curve is minimal, and you’ll be hooked in no time. Not to mention, this model gives you a consistent and healthy stream of revenue. In less than a year, your speeches could earn you hundreds of thousands of dollars. Yes, you read that correctly. And, as your reputation grows it’ll lead to gigs that are more and more profitable.

So ditch that laptop and smartphone — for a little while, anyway — and turn your eyeballs away from those mind-numbing social media pages. In their place, “speak your path to cash” and let your words electrify your audiences. Witness yourself commanding the stage as a Rock Star Speaker that audiences can feel… let your Star Power come to life… and paint for them, the world of possibilities you see.  Your business will never be the same again. Your life won’t be, either. And who knows… you just might find yourself at home and living on purpose.

your life's purpose - markandshannonlive.com

A Surprising Way To Discover Your Life’s Purpose

A Surprising Way To Discover Your Life’s Purpose

 

We definitely struggled through the years to feel like we really “knew” our life’s purpose.

 

And our clients have told us countless times how seriously they take “fulfilling their purpose.”  We get it.  When you know you’re soul’s purpose, you have an obligation to live it and fulfill it.

 

Shannon and I created a tool that’s REALLY HELPED US feel a deep sense of purpose with our work in the world.

 

In fact, this tool has made all the difference, feeling every day that we’re truly expressing the purpose of our soul.

 

HOW TO DISCOVER YOUR LIFE’S PURPOSE…INSTANTLY?

 

So for today’s Big Impact blog, we’d like to give you this tool:

 

Ask your soul…

  • “What are my 2 best gifts God/ Universe has given me”
  • “How can I use these gifts to help improve the lives of others?”
  • “How can my work in the world be sharing my best gifts that help others?”

 

Using this tool is what propelled Shannon and I to create this Big Impact.

 

For me, my 2 best gifts are inspiring people and strategic branding and marketing.

 

Shannon’s is being a hot Diva (ok, I added that 🙂 who inspires people with 6 Figure+ business plans and producing world-class events that rock the house.

 

So we created this business to achieve all that:

 

We help Speakers and Conscious Business Owners get more speaking gigs and attract a flood of high paying clients through speaking.

 

So if you’d like to take this even deeper – so you TRULY FEEL that everyday your work is expressing your soul’s purpose – we have a special invitation for you:

 

Discover how to monetize the message of your soul and unleash your life’s purpose…

 

By joining us at Big Impact Live <<<

 

You’ll learn how to monetize your soul’s message, reach more people and create a 6 Figure+ business through SPEAKING… and lot’s more 🙂

 

All the details are here <<<

 

 

In your corner and by your side,
Mark & Shannon

10 STEPS TO CLOSE YOUR NEXT CLIENT

10 STEPS TO CLOSE YOUR NEXT CLIENT

10 STEPS TO CLOSE YOUR NEXT CLIENT IN A 30 MINUTE SOULFUL CONVERSATION

You’re finally on the phone with your prospect, excited to offer them your life changing program that your soul was meant to deliver in this world and the big problem drops:

How do you land a new client while being authentic to your message?

In other words – you want your new prospect to buy your program, but you don’t want to ‘Sell’ it.

Exciting news:

Today’s post will reveal a HUGE breakthrough in how to land clients over the phone while having a completely soulful conversation.

In the past few posts, we went into great detail to help you spread your message to more people. So you’re making lots of money while making a big impact in the world.

Now, you’re going to learn the 10 ways to enroll an ideal prospect in a 30 minute call. Shannon here – and I’m going to give you some actual scripts that you can use right away.

These scripts are extremely valuable – so make sure to print out this post or share with someone who needs help enrolling more clients.

10 Steps To Close Your Next Client In A 30 Minute Soulful Conversation
Here are the 10 steps:

1. Purpose – LEAD the call by stating the purpose. “[Name] so awesome to be speaking with you. Over the next 45 minutes I’m going to help you [solution you offer] and I’ll begin by listening to what you most need now, ok? So all I need from you is to be honest and open, cool?” The purpose of course is them being committed to moving forward to change their life because of the solution/program you have.

2. Challenge – Then ask them what their #1 challenge that they’re facing now pertaining to your niche. LISTEN to their challenge. They’re opening up to you because they trust you and this is a moment of soulful honesty of what they need from you.

3. Dig – Here’s a golden secret: the more you dig and clarify exactly what their pain is and what goal they’re after – the easier it becomes for them to sign up. So Lead, Listen and now DIG to find out all the details of what pains them and what they crave to change. Here’s a ‘Dig’ question to ask: “Can you tell me more about that?” or “What’s important to you about that?” You’re looking to find what they’re pained by and what they crave.

4. Cost – What is their pain costing them? So, let’s say you’re an energy healer and your potential client is talking about feeling constantly overwhelmed in their hectic life right now, you’d ask: “What’s that overwhelm costing you right now?” – this further clarifies the deeper pain they feel, which opens them up to your program to change this for the good.

5. Imagine – Once the pain has been clarified, and you have a vivid picture of what goal they crave, now paint the picture. Start with the word ‘Imagine’ and then paint the picture, using their words, of experiencing and having what they most deeply crave.

6. Bond – In a few sentences, tell your own story (or one of your success story clients’) of struggle in this area, how you discovered the solution (your program) and a few impactful results you’ve had because of it. This creates a real bond.

7. Offer – With confidence and excitement, make your offer (check out the OAK post that goes into making the offer in great detail) that solves the exact problems THEY mentioned, using their words.

8. Urgency – Right before you end the offer, add one element of authentic urgency. Something like, “Because I really connected with you and know this program will change your life forever, if you enroll in this phone call you’ll get a 45% discount”.

9. WAIT – Finish the offer by saying, “[Name], now tell me, are you ready to get started to [solve the problem/get the solution] right now?” – and immediately be silent and wait. Let your prospect digest it and don’t confuse them with any other details. This is a powerful moment of clarity and commitment for your prospect – be present and let them respond.

10. Purpose – Most every call you’ll have, there will be questions after this. Some people will not say yes right away. While we created an entire 3 day event to give you a much deeper training on this life-skill, here is the main point. At this point, they’re feeling uneasy about committing to your program – because change is always unsettling.

So you must LEAD the call by bringing back all those doubts back to their desire to change. See their doubts and turn them into desire. The desire of the original reason they’re on this call. The more you stick to PURPOSE of them being committed to change, the more these prospects will sign up with you on the spot.

** BIG IMPACT SHAREABLE

See your Tribe’s doubts in themselves as a deeper desire to commit to their transformation.

Print this out, write it down – please use this. This 10 step script is worth GOLD if you use it.

These 10 steps are for you to manifest your big impact in this world – so more and more people are transformed by your message.

Please comment below what your #1 take-away from these 10 points were?

In your corner and by your side,

Mark & Shannon

Your COMFORT ZONE is your MONEY zone

Your COMFORT ZONE is your MONEY zone

Shannon here with a wake up call about playing it “safe” as a Speaker.

Hear me when I say: Your comfort zone is your money zone.

Or rather, that’s where your money ISN’T.

The EXPANSION of your comfort zone is your real money bucket.

And getting there means having a different relationship with discomfort.

Money only flows to you as a SPEAKER when you push your boundaries. When you break through that barrier of wanting to feel safe.

Listen, there’s a HUGE difference between feeling “safe” and actually being safe.

You may feel safe where you are, but how does it feel when you can’t pay bills?

Or when you aren’t getting new clients?

How safe is THAT?

The miracle happens when you decide to own the stage in life and PLAY FULL OUT instead of playing safe & small.

As Carl Jung said, “When there’s a fear of falling, the only safety is deliberately jumping.”

So dive in baby!

Life isn’t a dress rehearsal… fulfill your calling & purpose and know you’re doing what you’re meant to do in this lifetime.

Show us you’re ready to take the plunge and tell me:

What are you doing to PLAY FULL OUT in Life & Biz?

 

how to fill your next event - markandshannonlive.com

How Do I Fill My Next Event?

Planning your own event?

 

If not, you should be! But most people are afraid to put on their own events for fear no one will show up. But there’s a shockingly easy solution……

Here is one ridiculously simple way to sell out your next event.

 

Because one of the top questions we get from clients, time and again is, “How Do I Fill My Next Event?”

So let’s say that you wanted 100 people at your event – how do you do that?

Although there are a variety of ways we teach to fill your events (affiliate marketing, client referrals and strategic webinars…) – here is the best way.

Because the biggest challenge for conscious entrepreneurs and speakers is when your mind “dis-serves” you.

 

So just thinking, “100 people at my event” can stir up a whole range of dis-serving messages:

– I don’t have 100 clients yet

– My last event had under 20, how can I get to 100 so quickly?

– I don’t think I could handle 100 people all at once

The antidote to “dis-serving” thoughts is to create “purpose-serving thoughts”.

Because thoughts like, “My last event had under 20, how can I get to 100 so quickly?” – does NOT serve you or your greater purpose.

Before you learn our very best strategy for guaranteeing 100 people at your next event – let’s give you this “purpose-serving” thought as a mantra:

Make sure you REALLY bring this into your consciousness – because that’s the only way this strategy can serve you:

Here’s your new mantra to fill your events:

“What’s the easiest way to serve the most amount of people?”

 

Right?

Can you feel that shift?

That energetic shift is what will make this strategy work for you fast.

Alright, moving on:

With this mantra as the foundation for your strategy, you know that it’s EASY and can SERVE the most amount of people.

So here is the strategy:

:: Little gigs…..

…..feed into

BIG gigs ::

 

So here’s how to do that:

Find 10 places to speak over the next 30 days.

In each of those places, have the goal to sign up 10 people to your next event.

Simple math: 10 people from 10 small speaking gigs = 100 people.

…easy

YES, you can do this.

Forward this to a friend of yours who’s working to sell out their next event..

And comment below on how you plan to use this to fill up your upcoming event, cool??

In your corner and by your side,

Mark & Shannon

 

HOW TO GET HIRED ON THE SPOT - BIGIMPACTLIVE.COM

How To Get HIRED On The Spot – How To Get Hired

How To Get HIRED On The Spot – How To Get Hired

One of the biggest fears we as individuals have isn’t just a fear of failure, but a fear of success. And whether we know it or not, that fear is what screws with us when we’re put on the spot. But there’s one big thing you can do to offset that fear…

If right now I put you in front of 100 hungry ideal clients for your life changing service – do you have the 1 thing you need to get hired on the spot?

In today’s post, I’m making this so freaking simple for you that the next time you’re in front of your ideal clients they’ll say YES to working with you without even thinking about it!

Mark here and like most things, I learned the 1 thing I need to get ‘hired on the spot’ the hard way. And when I tell you what it is, you’re gonna slap yourself for missing it in the first place…

 

The Mistake That’s Almost Too Painful To Tell You About

Years ago a friend of mine was putting on an event for about 100 people.

One of his speakers canceled at the last minute, and me being his close friend, he asked me if I could fill in for the dropout instead.

…the very next day.

Naturally, I said yes – after all, I had a whole bunch of talks I could give in a moments notice with my eyes closed.

And that’s exactly what I did.

I was busy with a few different things, and to be honest I didn’t really think too much about this event. I mean, I knew what I was going to say and I showed up on time. What more could you ask for from a last minute addition.

I was called up to the stage and gave a great talk.

People laughed, cheered, and clapped.

And during the ‘content’ piece you could hear a pin drop

What Happened Next… Shocked Me.

Feeling excited and fulfilled after giving a great talk, I happily walked down the stage towards my seat.

The only problem was that I couldn’t get to my seat.

I was mobbed.

Before taking 4 steps down from the stage, people started saying thank you, what’s your email, can I call you…

I felt like John Lennon at Shea Stadium…

But when it was all over, I realized I made one HUGE mistake:

I didn’t use ANY of those conversations to secure new clients.

And do you know why?

….Because I didn’t know how.

…I didn’t have A SYSTEM.

A System = Getting Hired On The Spot

Years later, I learned the crucial importance of having a ‘Client Attraction SYSTEM’.

With it, Shannon and I get hired on the spot everywhere we go (even when we’re detoxing at a spa or on the hiking trails).

Without it – we’d probably be working for the man in a cubicle 🙁

All kidding aside – having a ‘Client Attraction System’ is the 1 thing you need to get hired on the spot.

So let’s make it as simple as humanly possible so that there you have NO EXCUSE in the world to stop you from implementing your tomorrow TODAY

There are only 3 things you need:

1. The Clear Offer (we spoke about this at length in previous posts)

2. The Micro-Commitment

3. The Follow Through

A ‘Client Attraction System’ is simply how you take someone from being a prospect to becoming a client on the spot.

** BIG IMPACT SHAREABLE **

The most important part of growing your Conscious Business is having a system to turn hot leads into high paying clients. 

What I did NOT have at that event was an irresistible offer.

So when all these beautiful people were coming up to me, it was for a bunch of different reasons – based on what THEY heard in my talk:

One asked for marketing advice, another how to be more present on stage and another how to be more productive (it was part of the talk).

No one could possibly become a client – because there was no clear and concise OFFER.

Now, had there even been a clear offer – what was I going to do?

Write down their name and number? Put their info in my phone?

That just loses the moment. They’re hot for me – I can’t just take their number and call them later – I need to make this happen NOW.

The Power Of A Micro-Commitment

Imagine two scenarios:

1. A client is THRILLED to learn more about what you do and how you can help change their life, and so you write their number in your phone.

2. A client is THRILLED to learn more about what you do and how you can help change their life and you SCHEDULE a 45 minute ‘Strategy Session’ with them in your calendar ON THE SPOT.

(And if you want to be a HOT Rock Star, as soon as you schedule the call, enter their email into an ‘auto-responder’ (free on mailchimp or aweber, that’s right free!) that sends them a confirmation with 5 hot and juicy content pieces to wet their appetite for your appointment. Now they’re scheduled and wildly anxious for that call)

The appointment is a micro-commitment. This creates a deeper bond than, “I’ll call you after the event”. It means they’re serious.

** BIG IMPACT SHAREABLE **

Dreams stay dreams when they stay in your head. But when Dreams become scheduled they become a reality. 

(FYI – emphasize that this is precious time of yours that you’re giving away to help them at no cost, so you get their commitment.  Cancellations are unacceptable. Period.)

The 3rd part of the System is the ‘Follow Through’ – we’ll go into that in detail in next week’s post.

Do you see how I lost this huge opportunity of getting loads of ideal clients because I didn’t have a SYSTEM?

I didn’t have an offer, didn’t schedule anything of value with them, and DEFINITELY didn’t have a follow-through.

.03 Second Recap

(Yes, you can absolutely do this today)

Remember – this is SIMPLE. All you have to do next time you meet anyone who’s an ideal prospect is:

1. Make a clear offer

2. Schedule a free call to solve their top challenge

3. Follow Through

Can you make a clear offer to help someone in your Tribe? YES

Can you schedule a call? YES

Can you wait for next week to learn the ‘Follow Through’? NO

how to get hired - bigimpactlive.com

Now it’s your turn:

What’s the biggest obstacle you face in turning prospects into high paying awesome clients?

Please comment below and we’ll try to respond to as many comments as we can, personally.

Finally – can you do me a favor? If this content had an impact on how you think about your life and business – please share this article with a friend or colleague who you KNOW would love to learn about getting hired on the spot.

Thanks – I really appreciate it. You’re helping us help others make the BIG impact they’re called to make in the world.

In your corner and by your side,

Mark & Shannon

Do you want your EVENTS to be EASY?

Do you want your EVENTS to be EASY?

 

Mark here with a simple strategy to make your next Meetup or small event WAY
easier. If you’ve even had a few people at your event and wished someone could
play music, take business cards, give out champagne (you never know) or answer
questions for people leaving early – here’s a HOT strategy that’s so simple it’s almost beautiful:

Ask a friend to come and help out.

Having one or two friends at your event to help out with even the smallest detail

can take off a ton of pressure off you. It can not only free you up – but help ensure
everything gets taken care of.

You can ask a friend to make a video on their camera or even their iPhone. Even to shoot small videos that you can use on your Meetup page. You can also ask your friend
to just take photos. These can be used in your Speaker 1 Sheet or even in an email signature. So people SEE you as a Speaker.

Or let’s say that 8 people came to your event and at the end you’re answering personal questions. And there’s a line. Someone wants to leave early, but didn’t get your email or how to schedule a strategy session or how to refer one of their friends to you. Your
friend can lend you a helping hand.  

And if you’re thinking that it’ll be too much, or they’re too busy – then just answer this. If a good friend of yours asked YOU to help out – what would you say? You’d absolutely make time and say an enthusiastic YES!

What else do you need support with when it comes to events?  Well, please let us know in the comments below:

 

What Else Would You Like To Know About ROCKING Your Events?

 

I’ll personally watch your comments and we’ll write a few more blog posts based on your comments and questions.  Let us know how else we can support you!  

In your corner and by your side,

Mark & Shannon

How To ROCK Your Talk - www.markandshannonlive.com

How to ROCK your TALK

How to ROCK your TALK

 

Let me know if this sounds way too familiar:

“I’m so excited to spread my message to change thousands of lives around the world….but how do I structure my talk so people are engaged, love it and want to hire me?”

Shannon here and this is a question we get asked at just about every event we’ve ever spoken at. And it makes sense – I mean, how DO you structure your talk so people love you and your message, listen attentively to every word and come running up to you saying “I want to hire you!”

Because Mark and I are on this earth to serve YOU so you’re spreading your message making the BIG IMPACT you’re called to make while earning the kind of money you always dreamt of – we’re giving you our prized possession:

In today’s HOT new BIg Impact Newsletter, we’re giving you our 8-Step WINNING Formula we’ve used to grow our business from $0 to over $400,000 in just 10 months. This is the ticket that simply gets results… while feeling truly aligned with your message.

 

THE 8 STEP WINNING FORMULA TO ROCK YOUR TALK:

 

  • 1

    Specific Problem

    Talking ‘about’ your topic will leave audiences yawning. But when you talk directly and specifically to your Tribe’s most pressing Problem, their hearts are wide open.

  • 2

    Define Desired Solution

    The problem alone is only half the equation - you want to define the desired Solution your Tribe is after. These first two elements of SPECIFIC Problem and DEFINED Solution are your keys to unlock the treasure chest of a wildly successful talk.

  • 3

    Show Results You’ve gotten

    Now that your Tribe is listening, you have to prove you’re a Trusted Authority worth paying close attention to. The way to become a Trusted Authority where you even become like a celebrity - is by showing the results you’ve gotten. Don’t be humble now, that won’t serve your mission or your Tribe.

  • 4

    Tell Your Story from Struggle to Solution

    This is crucial. By being open and honest about your journey from your own struggle to discovering the solution that changed your life - your Tribe now feels the deep BOND. If you’ve gone through what you’ve gone through, they now feel that whatever you present is FOR THEM.

  • 5

    Deliver Solution as Content

    Again, your content has to be structured as benefit-driven and solution-oriented. A great way is also by using a Framework. If you’re an Energy Healer it could be, “The 3 Ways To Start Feeling 20 Years YOUNG Again” or if you're a Relationship Coach, it could be “5 Keys To Enjoy More Love, Connection & Intimacy With Your Partner”. Your Tribe is focused on the Framework of 3 and the benefit it gives them so they’re waiting from the beginning to get this transformative content.

  • 6

    Clarify Biggest Mistakes

    What are common mistakes your Tribe makes? By defining that, they’ll continue to feel aligned with you, as if you’re reading their mind. Meaning, they’re becoming more and more open to your ultimate program and service.

  • 7

    Reveal Biggest Myth

    What’s a big myth people have? In the Big Impact Tribe for example, a Big Myth is that you need a fancy website and a big email list to start making $10,000 a month (which is simply not true).

  • 8

    Give Offer & Call To Action

    You can’t get hired without giving a way to be hired. Make your offer specific, time-limited, benefit-oriented and the action they need to take to get it.

 

Yes, that’s it. Your action right now is to spend 10 minutes writing the quick outline for your winning talk – do this NOW, it will give you inspired momentum my friend.

Leave a comment… which part of this Winning Formula was missing in your previous talk? What step are you most excited to use in your upcoming talk? Comment below, the Tribe will grow through what you share.

In your corner and by your side,

Mark & Shannon

They left corporate J.O.B’s…to SPEAK?

They left corporate J.O.B’s…to SPEAK?

 

Shannon here with a short story to light your ass on fire.

Rock Star Royalty, Jim and Cyndi Padilla are one of Big Impacts HOTTEST Rock Stars. Like you, they struggled to share their message and make a Big Impact before they came to us.

Jim had been a serial entrepreneur & Cyndi worked as a leader in retail. They both had excellent skills, drive & discipline. But their lives were anything but powerful. Stress, overwhelm & financial uncertainty were the daily reminders that kept knocking.

But while attending Big Impact Live – they listened deeply to their intuition and took quick action…And they’ve been ROCKING the f**ing HOUSE with their message.

Just look what note they sent Shannon and I:

From J.O.B to Speaker - www.markandshannonlive.com

Your heart is beating faster now than it did a few minutes ago for one reason: You KNOW you can SPEAK! You KNOW you can be a Rock Star with your message.

Jim & Cyndi have gone over the last 2 years to generate millions in revenue while attracting some of the biggest clients in the internet marketing & coaching industry. Once they were strangers – now they’ve become a household name in their industry. And it all started with a desire for something different.

The Padilla’s simply needed a system that focused all that passion & talent. Once they had the step-by-step process as laid out in Big Impact University, they were able to turn on their skills & talents & ride the process like hangin’ 10 on a surfboard.

So commit to getting just a few local, small speaking gigs THIS WEEK. Because speaking is the fastest way to grow you business, make a bigger difference & attract a flood of opporutnities all at once.

What would 2 or 3 speaking gigs do for you & your business? Comment below…

 

“What Inspires You MOST To Start Speaking More?”

 

YOU can do it… we believe in you!

In your corner & by your side,

Shannon

How Oprah Reached The Masses - markandshannonlive.com

How Oprah Reached The Masses – How To Reach The Masses

How Oprah Reached The Masses – How To Reach The Masses

 

One of the biggest challenges the Big Soul of our Tribe faces is:

 

“I have so much to share– I need to reach more people”

 

That’s a challenge because of what follows directly after it:

 

“…so how do I do that?”

 

A frustrating reality for Visionaries like yourself could be that “only” 15 people show up at your workshop – when you envision 1,500, 15,000 or more…

 

So here is some wisdom that can really help you with this challenge.

 

When you understand that ONE person, ONE soul is an entire world – everything changes.

 

When you see ONE person – and you help that ONE person with your brilliant message, you changed the world.

 

Think about it:

 

Not even Oprah has the entire world in her weekly viewership! She has millions – but not hundreds of millions or Billions…

 

And she might even think: I need to reach the masses!

 

So if Oprah has this challenge – we’re in good hands 🙂

 

The point being, the “world” doesn’t exist en-masse – it exists in ONE PERSON.

 

And that ONE person who is helped will tell others about you. And if they don’t, your Karma will.

 

So remember, to reach the masses – just focus on ONE person, and you’ll be changing the world every single day.

 

Be awesome and start by sending this blog to ONE person you know would who would gain a ton from it.

 

Comment below what your big take-away was – the whole tribe would LOVE to hear from YOU.

 

In your corner and by your side,

 

Mark & Shannon