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Public Speaking and The 3 Phases of Business: Part 2

Public Speaking and The 3 Phases of Business: Part 2

 

What a THRILLING ride… this journey of business ownership!

Full of twists and turns and ups and downs… the life of an Entrepreneur is never dull. One moment you’re on fire and kickin’ ass and the next you’re overwhelmed and steeped in what feels like failure.

If you haven’t yet read the last article on Phase 1 of Business, check it out here… this is a 3 part series blog so be sure to read Phase 1 of Business FIRST.

You’re really going to enjoy this entire series and the role that Public Speaking plays in it. And if you’ve already read part 1, let’s dive into Phase 2 of Business: Leverage & Team. Let’s go!

how to be a speaker

The “Business of Speaking” can be a really confusing place. And unfortunately, few business consultants are able to layout their consulting in a way that helps you escape the uncertainty and overwhelm of building a profitable business. Phase 1 – Profitability gives you a foundation of clarity and step-by-step action plans to get profitable FAST using Public Speaking

It makes us so sad to see truly brilliant Experts not only remain the ‘best kept secret in town’ but to remain stuck and “spinning their wheels” trying to get their message out.

public speakingEven a Master’s Degree, PhD or even an MBA can leave the most talented and educated professionals struggling to make their business work. Despite all the hard work, effort and discipline… advanced degrees & modalities often don’t teach you how to attract & enroll clients or be profitable in the real world. That’s a lot of cash for a little piece of paper!  
An MBA is great if you want to be hired as an Executive or climb the Corporate ladder… but if you want to be a successful Entrepreneur or Thought Leader, you need specialized knowledge and training.

So hold onto your hat… because this is a ride you’ll remember forever… one full of PROVEN guidance on how to build and grow a profitable speaking business (or add a 6-Figure revenue stream to your current business using speaking)… this is PRICELESS. Read on!

We’re Mark & Shannon, a powerhouse husband and wife trainer team! In our first 10 months of business, we produced over $400,000 in revenue — without a website or even a business card! We’ve gone on to use this very same system over the last 4.5 years to build a multi-7 figure business. We’re now the recognized World Authority on the “Business of Speaking” launching  Experts, Speakers and Entrepreneurs from 8 different countries, helping them get on the most coveted stages in the world including Tony Robbins, CNN, The View, Good Morning America and Brendon Burchard, just to name a few.  

Our specialty is showing you how to grow your business and reach more people through public speaking. And since those first 10 months, we’ve gone on to work with 1000’s of Experts, Speakers, Authors and Politicians to refine this system into a PROVEN methodology that anyone can use to grow a profitable business…. FAST.  

In fact, our community (we call them our TRIBE) has produced over $16,000,000 (that’s MILLION) in revenue in their own businesses using speaking and more specifically our Signature “Speak Your Path To Cash” System… it’s proven… it’s simple… and it works!

And today we’re here to show you the fastest way on planet Earth to attract high paying clients and grow your business!

This article, gives you meat… no fluff… no opinion and no conjecture. Just solid business acumen that’s proven, deep and real. We broke it down for you. No more lack of clarity… no more “spinning your wheels”… no more wondering if you’re just not cut out to be a business owner and should just get a J.O.B (don’t do it… there IS an easier way!)

We’ve mentored 1000’s of successful businesses, large and small, and have found that all the successful businesses follow this blueprint. And the businesses that struggle… really struggle, are lost in a sea of overwhelm and confusion from doing too many of the wrong things in the wrong order.  Or are doing a lot of the “right” things but in the wrong order.

The key is to learn and master the power of SEQUENCING.  

So if you’re wondering how to start a business or how to grow your existing business, read on and learn how Phase 2 of Business can help you spread your message and paid well for your expertise.

 

PHASE 2: Leverage, Systems & Team

 

Once you’ve got your foundation built and have consistent leads and sales coming in, your students are engaged and loving all your hot, juicy content, you’ve got a new challenge. You now have money (you’ve mastered Phase 1 of Business when you’re making about $10K/ month)… but now you’re running out of energy and TIME.  

What’s next?

LEVERAGE

Now it’s time to go from a one man (or woman!) show to a thriving business. This means amping up everything you’re already doing. Your stage is about to get a lot bigger, and you need to prepare for that by having SYSTEMS in place that duplicate results without your efforts.

Step 1: Build Your Support Team

how to be a public speaker

You did an AMAZING job by yourself in Phase 1, but you won’t be able to sustain this pace and now it’s time for help. Your thinking begins to change from “what is my message” to “how do I leverage my time? as a team.

At this point you’re generating a consistent $8K-$12K/ month and it’s time to hire some people to help you out (otherwise you’ll burnout!)  Step # 1 is to build your money team.  

These are the people who help you leverage your time and expertise so you can keep finances in order and make running your business much easier.

Here is our suggestions and the order we suggest you hire:

  1. PERSONAL ASSISTANT: This might be surprising but the very first hire we recommend is a Personal Assistant to help delegate your LIFE… Laundry, Groceries, House Cleaning, Errands, etc.

    This is a total game changer and many of you will have to work on your ability to receive. Most of you have never had someone to do your laundry, wash your dishes, clean your house, or run your errands. I can hear the old, limiting beliefs of your parents whispering in your ear as you read this…  

    You’ll be amazed at how a few hundred dollars a month frees you to focus on your genius zone and income producing activities… not the day to day tasks that are better handled by a $20-$25/hr contract employee.

  2. CLIENT CARE SPECIALIST: Customer Service, Client Care, Fulfillment Admin
    A Client Care Specialist who connects with customers and keeps you free of requests for passwords, emails, training dates, login info, etc will save you hours of time and acres of mental real estate. Make sure they are an extension of your brand and have an natural altruistic, service based personality.

    You Client Care Specialist will support you by handling the day to day details of customer service and support so you can focus on higher leveraged activities. Like speaking!

  3. BOOKKEEPER: Accounts Payable, Accounts Receivables, P & L, Balance Sheets
    It’s critical to get out of your own way when handling finances. Find a bookkeeper who knows Quickbooks Online so that you know your financial situation. This makes tax time super simple as everything is organized and at your fingertips.

You can get more and more specific as needs arise, but this core group is essential. There aren’t enough hours in the day to get everything done by yourself. With this Money Team behind you, you can focus on what needs to be done in order to grow.

 

Step 2: Align Your Brand with Your Essence

business of speaking
Effective branding makes it really easy to standout in the marketplace… but you MUST have an Expert from the outside build your brand upon a foundation of authenticity… YOUR ESSENCE.

This sounds simple, right? Just “be authentic”.

And yet so many Entrepreneurs completely miss the boat on this. With DIY resources like WIX and other instant website builders, you’re taking precious time to learn a skill that would be better served outsourced to professionals.

There is SO MUCH to building a really effective website… beyond its colors, fonts, pics and layout. Hiring a Professional with proven results will save you 10s of 1000s of dollars, hours and hours of banging your head up against the wall.. not to mention, you’re brand will actually be World Class vs amatuer.  Which of course, will help you attract higher caliber clients who happily pay you well for your services & expertise.  

Avoid the DIY model when it comes to building a website. In Phase 2, we suggest starting with a 5 page website that is essentially an online brochure and blog.  These are the pages we suggest

  • About
  • Blog
  • Services
  • Contact
  • Speaking

This will elevate the results of your speaking gigs as people will go to your website after hearing you Rock Your Talk and see you’ve GONE PRO!

 

Step 3: Produce Your Own Rockin’ Events & Workshops

public speaking
Your Signature Event adds value to your hot juicy program, creates deep connection and builds community. It’s here that your movement begins to take shape in the hearts and minds of your “Tribe”.

If you REALLY want to make a Big Impact in your industry and the world, you have to step up your interactions with your future students. Start producing your own events and workshops. Make yourself available. Get belly to belly with people, help them have breakthroughs and “aha” moments… online is great but nothing replaces LIVE connection.

There are people out there who need your medicine and expertise.  And the best way for them to get it is to experience you in person, by going to one of your events. While these can be packed with 100s of your raving fans, you can also start with small, intimate groups in your living room!

Create a Signature Event that you get known for and master making your offer from the stage.  Once you master this, you’re able to attract all the clients you need for 6 months to a year.  It takes the pressure off of constant prospecting and you can cruise a little.. Plus have the cash flow to hire the people & resources you need.. even if that’s a tropical vacation or a day at the spa!

When done correctly, you’re Signature Event will get you known and seen as an Industry Leader.  Which means JV & Collaboration Partners comes much easier.  Opportunities start coming to you because you are more visible (no more hiding behind your computer!).

It’s at your live events, retreats and workshops that your clients will experience profound shifts. This is the transformation & connection people are craving.

Look at Tony Robbins. He started his career promoting seminars for Jim Rohn when he was just 17. He then started giving his own seminars. And that led to Robbins releasing infomercials and publicizing his workshops. That’s how he became recognized as an industry leading Motivational Speaker. Now, his companies bring in $5 billion annually, and Tony is one of the most recognized Speakers on the planet. Would any of that be the case if he hadn’t started with his own events and workshops?

And who’s to say you’re not the next Tony Robbins in the making?! 

 

Step 4:  Build Your Wealth Team

Now is the time to set yourself up for financial success. Having a team in place that allows you to leverage your time while being in integrity with your finances creates confidence and certainty.

Now that you’ve got your core Support Team in place, you’re ready to create a Wealth Team to help you expand your message.  These people include:

  1. SOCIAL MEDIA MANAGER: Client Support & Engagement, Social Media Platforms, Online Presence, Basic Marketing and TechnologyThe world of business has evolved from client care to community manager. Capturing and keeping the attention of both your clients and potential clients is now the domain of customer service and support. In addition, the Social Media Manager will also coordinate optin pages, landing pages, graphics ect.

  2. Copywriter: Sales Letters, Emails, Blog Posts
    Copywriting requires time… and while specific areas of your marketing need YOUR voice a lot of the everyday basic communication can be outsourced. This will save you hours every week as you create compelling content that leads to more speaking gigs, more clients and greater impact.  who can produce great copy for
    content and sales, alike.

  3. Certified Public Accountant (CPA): Minimize Taxes & Maximize Profit
    Staying in integrity with the IRS will save your stress and frustration in the coming years. A reputable CPA will help you determine how to spend (or not spend) money based on the numbers of your business. Having an Expert determine, in advance, estimated quarterly tax payments allows you to get to work doing what you do best.

You money team is there for you to delegate. This is one of the biggest challenges as an aspiring Entrepreneur makes her way up the ranks of business. Your role in Phase 2 (while still booking speaking gigs, rockin’ your talk and converting clients) is to get each of these roles dialed in and jammin’ so you can focus on being the face of your business.

Make sure you’ve got a plan for your new hires. If they’re working a set amount of hours per week, make sure they’re clear of their priorities and empower them to take ownership of their role and department. And make sure you have a plan for how to utilize them. Do you want them in meetings or working on specific projects?  

With all new hires, we recommend having a 30-60 day trial period.  Schedule regular check in meetings and keep the communication open so you can see if they’re the right fit. Once you find a groove together, you can negotiate a longer term agreement.

Your team is your greatest asset, and as the owner of the business, your job is to coordinate your team and make sure everything is running smoothly so you can focus on being the face of the business.

business of speaking

Phase 2 – Leverage is all about leveraging your efforts and building the foundation you need to get Phase 3 – Automation in place. By focusing on your brand and your team, you’re ensuring you give your business it’s best possible chance of success. Don’t just skim this phase, invest your time and energy into it… this can often take 18 – 24 months.  The more effort you put into building the “right” team and cementing your brand, the more powerful your business and marketing actions can be.

Stay tuned for the Part 3 of this blog series… Automation & Scale.  

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Did You Get Value?

Please comment, like and share this post with someone brilliant who needs support in learning the Business of Speaking. Ask us questions and make comments below… and look to us for answer you right here.

We believe in your and the impact you’re called to have on this planet. If we can support you in anyway please email us here or call 855-95-SPEAK.

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Public Speaking: 3 Simple Steps That Boost Business

Public Speaking: 3 Simple Steps That Boost Business

 

Public Speaking ROCKS!

It just does.

If you’ve been following our blog, or attended any of our live events, then you already know the deal: public speaking is the FASTEST way to grow your business and make a bigger difference. It sets you up for BIG success.

When you have an audience right there in front of you… magic happens. It’s a delicious moment in time… where you feel the audience and you come together in connection. They’re hungry to hear your message… hungry to taste the words you have to share… and they’re hungry for change.

For the newer Speaker this is an exciting dynamic that promises impact, clients and revenue. For the experienced Speaker it goes far beyond that – it’s a sacred calling that requires discipline, focus and and the willingness “tighten up” the energy leaks in business and in life.

Speaking is KING (or as Shannon says QUEEN! 😉

It grants you the ability to position yourself as a Thought Leader, and the skill to share your passions while getting paid extremely well, is there anything greater?

And there IS a difference between being a good public Speaker, and a being a GREAT one. Rocking your talk is only one ingredient to running a thriving speaking business and in this article, we want to offer you three simple steps that position you and your business to have a greater impact on your audience and the world… lifting you into the league of the public speaking greats that not only motivate the masses… but makes a fortune while doing it.

President Obama – a phenomenal Speaker, brings out his personality and has fun with his audience in this mic-drop moment.

Step 1: Interview a Few Clients?

The speed of life today is unmatched by any other time in history. We travel further and experience more in a single day than our ancestors of a generation ago could imagine in a whole lifetime. You’re constantly on the go… technology and information is at your fingertips at any given moment.

Life is busy… AND a busy life is actively looking for solutions to their problems and challenges. That’s where YOU come in. As an Entrepreneur, you are a PROBLEM solver. So what are the specific and urgent problems YOUR ideal clients have and need support with?

Now is the ideal time to interview a handful of your best clients. What a great opportunity to gain insight into your clients’ life and the challenges they seek to resolve! And therefore, pay you for your services… to get their problem solved, once and for all.

how to be a public speaker

The nature of business is changing. With this fast & busy life we all lead, today, people are hungry for connection and authenticity… more than ever before. Clients want more connection, engagement and access. You need to understand the struggles and specific problems of your clients, then weave this into your signature talk to build deep bridges of connection, understanding and possibility.

When Tony Robbins enters a room, the vibe is electrifying. But it’s not just Tony’s larger-than-life persona that attracts the crowds and keeps them spellbound. It’s his ability to connect with them in an individual, personal way.

His reasoning is simple: “The more you understand what somebody wants, needs and fears, the more you can figure out how to add value,” Tony says.

You can emulate this within your own speeches by doing some simple market research interviews in advance. Get to know your ideal clients — ask them what they hate, what they love, what they desire and what they’re hungry for. What’s keeping them up at night, what are they stressed out about, what’s their dream solution they would pay almost anything for?

how to be a public speaker

Most of all, discover what is missing in their lives, and then effectively communicate how that is affecting their overall quality of life… better than they ever could, and you will have tremendous power and a “big impact” on the audience as they feel seen, heard and understood by you… usually within seconds of speaking your first word.

This is all about getting more clarity from your ideal clients and using that information to tighten up your business and create more value. Just think of all the ways one can add this valuable client driven, market research and language into your business. This can be added to your programs and offerings, how you talk about what you do, positioning yourself in the marketplace and even with potential collaboration partners. Essentially, you want to weave this market research language into your entire marketing platform.

Once you start gathering this information from your ideal clients, it’s not uncommon to discover an unmet need that you can fill (hint: it’s often different than you think it’s going to be!) You’ll start seeing possibilities of new offerings, how you can solve a specific problem or fulfill their desires, new ways of marketing your services, etc. When you offer more VALUE, you can charge more for your services and your ideal clients will happily pay it to solve their urgent problem.

Step 2: Slash Expenses and Tighten Up Finances

The intention of any business is to be profitable. Yet so many people have “money shit” that keeps them from being in their power. Consistent revenue is the oxygen of any business and every successful Entrepreneur eventually comes to the conclusion that they must get a financial education and develop a strong inner-game when it comes to money. As you do, you also develop your financial IQ, you’re ability to make decisions that move the financial health of your business forward. Start now, buy slashing expenses and tightening up your finances (meaning the systems and reports you use).

public speaking

When done correctly and with a system – public speaking will make it rain!

In other words, public speaking can make you money and a lot of it… FAST! It’s still the #1 paid profession and one of the easiest and most effective ways to market your services.

Once you start earning money through your public speaking biz, would you know how to handle the revenue? Do you have a plan for what is to become of your money? Once you realize how profitable your passion can be, and once the big bucks start rolling in, you are going to need…

  • FIRST – a Money Team to help you manage your business finances. You want to build this team right away… as soon as your business can afford these fixed costs. This consists of a Bookkeeper, CPA and Personal Assistant.The Bookkeeper so you’re not spending time inputting costs or organizing receipts. The Bookkeeper’s job is to keep your accounting software accurate and up to date so that you can have accurate P&L reports and balance sheets.The CPA is to minimize your tax burden and ensure you’re legally compliant with your tax returns. And finally, the Personal Assistant to delegate your life so you can focus on income producing activities.The Personal Assistant is critical to your money team as they free you from spending valuable time on non revenue generating activities. Once you’re business is kickin’, you don’t have time to stand in line at DMV… or to drop off the dry cleaning. Use that time to get another high paying Speaking Gig or Joint Venture conversation. The amount of freedom you gain when someone other than you is doing your shopping, house cleaning & laundry will completely change your lifestyle. It’s time to delegate your life. This is living and thinking like an Entrepreneur who expects to be successful with their public speaking… and it rocks!
  • SECOND – a Wealth Team to help you minimize taxes and maximize wealth. This consists of a Business/Tax Attorney, CPA, Financial Planner, Wealth Coach, and Bookkeeper or Finance Manager.The Business/Tax Attorney is a preventative cost that can save you 100s of 1000s of dollars and real heartache. They ensure that your agreements & contracts are legal as well as help you avoid business dealings that might not be legit.The Financial Planner helps you make decisions on where and how to invest your money. Make sure you get a Financial Planner who has extensive experience working with Entrepreneurs. Most Financial Planners are trained to serve employees… and the nuances for an Entrepreneur are extensive. When you set up your finances and entity structure correctly, you will be eligible for far more legal tax deductions. This is the gift the government gives Entrepreneurs to help them build and grow their business, hire more staff and create more value in the marketplace.A Wealth Coach will provide you with the support and expertise on how to think profitably. They usually will have additional (sometimes better) investment options over a Financial Planner. They’re also removed from your business and can challenge you when you sabotage your wealth building efforts.

But you need to start building that team now; not waiting for the energy of money to take over before you know how to handle it! And one of the best ways to attract money is to keep the energy around it light and playful. Here’s a short video on how wealthy people laugh with Jim Carrey.

What’s Your Monthly Nut?

The first thing you want to do is formulate how much money you need right now to live. The second thing you want to do is formulate how much money your business needs each month. Get clear and precise on the total revenue you need to generate each month, then you can create a revenue plan for the business and for your life.

If you need $4K a month to cover your personal bills and expenses & you need another $2500 a month to cover your business expenses… then you need to create a revenue plan that meets or exceeds $6500 in the next 30 days. And remember – you need to do that EVERY 30 days.

This is why we LOVE public speaking!

Instead of spending the next 30 days trying to get an online funnel to produce… you could get one small speaking gig in your own backyard with 30 people in the audience. From that single talk you can expect 50% of the room (15) to say yes to your offer of a free gift (enrollment conversation or strategy session). In these phone conversations you offer your hot juicy program priced at a minimum of $2000. Out of these 15 people, 5 of them say yes to your program. That’s $10,000 from a single speaking gig – that’s all the revenue you needed for the entire month. Here’s a video example of how you can use public speaking in your own backyard to generate a flood of leads all at once and how those leads can turn into high paying clients.

The important thing is that you have full support for your money goals as well as systems that you follow each month to achieve them. This creates consistency. In her book, “The Soul of Money,” author & thought leader Lynne Twist tells us how important it is to approach your finances with a “sense of mission and purpose”.

how to be a public speaker

If you know you have trouble with holding onto money, find others who can keep you accountable. Use someone who can help you tally up your current financial situation and then slash expenses so you’re not wasting precious funds.

Money is an energy that is attracted to the high vibration of possibilities. By taking the time now to slash expenses and tighten up your finances… you are declaring to the Universe, “I AM READY!”

Every time you give your finances serious “attention” and do so with focused “intention” you’re doing the inner-game work that evolves your financial consciousness. You’re setting yourself up for success. No doubt about it: the money will come once you’re set up for success. LEARN to handle finances and cash flow like a financial pro… and do so NOW, and before you realize it, you’ll be winning the money game!

Step 3: Get More Gigs & Tighten Up Your Speech (Signature Talk)

One of the best ways to ensure your next quarter is highly profitable is to commit to scheduling speaking gigs. A couple hours a week of focused and consistent outreach and follow up to promoters is key. We timeblock our calendar 2hrs each week so that we can have consistent speaking gigs. Speaking gigs is the lifeblood of our business and is such an effective (and fun!) way to attract a flood of highly qualified prospects… every single time.

As you get into the rhythm of consistently scheduling speaking gigs… they begin to accumulate on your calendar. We just had a fantastic speaking gig in Hawaii! With 42 people in the audience we “Rocked Our Talk” and had a flurry of people (35 of them) take our offer for a strategy session. We just returned and the speaking gig has already generated $11K and we’ve only had a couple of those conversations so far… more to come!

So being proactive and consistent in booking your speaking gigs each and every week is crucial to sustained revenue. We’ve had that speaking gig booked for almost 9 months now and it was such a joy to travel to Waikiki for the event & then we headed over to Maui for an extended weekend… while writing off almost the entire trip! This is why Speaking Rocks!

Tighten Up Your Speech

The more effectively you can communicate your audience’s struggles and life circumstances, the more they see you as the Expert & Authority who solves them. Through motivational speaking, you become the world changer you were destined to become, you’re making a bigger difference and truly a part of the “Ripple Effect” to change the world.

In a truly remarkable Signature Talk, the Speaker has paid exquisite attention to the emotional arch of their speech. All talks have a structure… but it is the amateur Speaker who leaves the emotional arch unattended. By placing attention on the emotional arch of your speech, you’re providing value to your audience. Within your talk, you want to elicit a series of emotional states at different points throughout the presentation. What do you want your audience to feel… and when in your speech do you want them to feel it?

How do you do this? Here’s a list of the things you can tighten up so that the emotional arch of your Signature Talk has more cache and a greater impact.

  • Stories – What stories will you tell? Where in your speech will you tell them? How long or short will they be? What emotion is tied to that story?
  • Jokes – What jokes will you tell? Where in your speech will you tell them? How is this setting up audience engagement?
  • Opening – How will you capture the audience’s attention from the very first word you speak?
  • Personal Story – Do you need more vulnerability or credibility? Both are critical to capturing the trust of your audience. Credibility = respect so they TRUST you as the Expert. Vulnerability = heart so they FEEL how much you care.
  • Turning Point Story – What was the event or moment in time that you learned the very lesson you are teaching your audience? How can you keep this brief and concise?
  • Content Modules – Depending on how much time you have… you’ll be sharing 1 to 3 content themes. These are the meat of your signature talk and are the very topics of challenge that your audience is looking for solutions
  • Quotes – How can you amplify your point with a powerful quote? What other Experts do your people follow, respect and like? (ex: our Tribe loves Marianne Williamson so we often use quotes from her)
  • Irresistible Offer – Be sure to offer Strategy Sessions from the stage at the end of your talk. Are you super clear how to communicate the value and benefits of your Strategy Session or Enrollment Conversation? What could make it cleaner, less confusion and more compelling?
  • Closing – How do you say goodbye to your audience so that they continue to think about you and your message? What can you do to increase the feeling of connection you have with the audience?

The above checklist is a great way to tighten up your Signature Talk so that it impacts more people and attracts more clients. Plus, each time you work on or practice your speech, something inside of you wakes up and gets excited. You start to visualize being on stage… seeing the crowd get inspired. You see their smiles and hear their laughter… you get fired up.

Boost Business with Public Speaking

Public Speaking ROCKS – especially for Experts & Entrepreneurs.

We’ve broken down how a few simple steps can help you boost business with public speaking. By interviewing a few clients, you get clear on the problems they are looking to solve and therefore you now have an opportunity to provide them more value. Slashing expenses and tightening up your finances dramatically positions you for success as you clean up your “money shit” and clear the path for authentic selling. And then by getting more speaking gigs and tightening up your Signature Talk, you’re in essence streamlining the language of influence so your communication is precise, relevant & inspiring to your audience. These 3 tips will help you boost business – quickly and dramatically.

Please leave a comment or ask a question in the comments below – we love connecting with you there.

For more speaking tips, business training videos and business mentorship, keep in touch with us on our website and our Mark & Shannon Facebook Fan page! Join our entrepreneurship programs and learn to be the best public speaker on stage today!

Use Public Speaking To Double Your Monthly Income

Use Public Speaking To Double Your Monthly Income

The energy is ELECTRIC!

You’re sitting front and center… just 8 and half feet from a Rock Star Speaker.

She’s confident… she’s charismatic… and she’s full of wisdom. You feel such a connection with her and her words take you on a journey… as if time stands still.

You find yourself swept away… into a world of possibilities.

That’s a Rock Star Speaker’s job – to sweep the audience away from the mundane, everyday, predictable thoughts that keep them in a stale world of “sameness” and into an engaging world of electrifying possibilities.

A World of Possibilities

Public speaking is the fastest way to grow your business and make a bigger difference.

Through public speaking you can…

  • Quickly add a 6 – Figure plus revenue stream to any business
  • Fill your seminars and events with ease and flow
  • Engage and inspire your followers
  • Attract a flood of qualified leads… all at once
  • Position yourself as a leader and authority
  • Change minds, influence decisions and create a movement

And best of all, you don’t need to be extroverted, charismatic or funny. In today’s world of public speaking… you just have to authentically be you!

In some industries… what’s possible for one may not be possible for another… but when it comes to public speaking all you need is a desire to become the speaker you’ve been dreaming about for years and a duplicatable and repeatable system that shows you how to do it. Speaking is still one of the highest paid professions in the world, but you need a system to that allows you to monetize your message and grow your business.

In this article you’re going to discover a speaking system that won’t just “boost business” but will allow you to double your monthly income while making a huge impact upon the world. In addition, you’ll gain clarity about the necessary short and long term action steps you need to take to be a bonafide “Rock Star Speaker”.

how to be a public speaker

Where Are All the Rock Star Speakers?

The Rock Stars of tomorrow, like you, don’t wear sunglasses at night or have a Fender Strat on their hip… they have a VOICE with a powerful message of change attached to it. They’re professional speakers in the making and their message pulls at them constantly as if it’s part of the Universal impulse and collective consciousness that’s hard at work to right a world gone wrong.

Brilliant Speakers, Experts, Politicians and Entrepreneurs are feeling this pull to speak. They feel the call to make a difference with their words… They feel the call to turn their tragedies into messages of triumph… They feel the call to share their hard learned life lessons as solutions that elevate us all… They feel the call to share their journey through pain and inspire our world with more joy, laughter and love.

The energy of Socrates, Gandhi, Mother Teresa, Martin Luther King, Steve Jobs and dozens of others lives on in voices just like yours. All one must do is listen… and you can hear the urging of legendary change agents and legacy makers calling you to the stage… “SPEAK, SPEAK, SPEAK!”

And yet… your struggle continues, as you search to find a way to get paid well for your gifts.  

You might wonder if public speaking is a feasible source of income in this gadget-obsessed, ultra-connected world. Can you actually get people to look away from their phones and toward your beaming face?

The answer is yes, absolutely!

Our genetic constitution is “Tribal” and therefore we crave authentic connection and sharing. Deep in our soul, we long to see real human beings, relate to their experiences and take in their stories.  Fireside story telling and spellbinding tales is how our “Elders” passed on their wisdom.

The challenge is that most…  especially the most gifted and brilliant… sit alone in the darkness… with only the blue glimmer of a computer monitor to guide your way. Lost in a world of “digital marketing” you hammer away on your keyboard day in and day out… attempting to build marketing funnels and lead magnets of automation.

First an optin page, then a thank you page, a full autoresponder email sequence, facebook ads, facebook live videos, SEO and keyword research. Then its an opt in video, thank you video or the massive undertaking of a Jeff Walker launch of 3 content videos and a “pitch”.

All of this… in pursuit of what? Fame? Fortune? Financial Independence?

FACT: Automation doesn’t exist. And yet, it remains an elusive dream of a distant future always just out of reach. Where you effortlessly attract a global audience and generate unlimited fame and income… all made possible through a gentle nudge of that commanding first domino. If only it were that simple.

The moment you decided to master, or even dabble with
internet marketing, you stepped out of your “genius zone” and into a steep and often painful learning curve.

Let’s face it, most of us were not gifted with the Steve Jobs technology gene. And so the predictable struggles with the dream of automation and all the “spinning your wheels” bullshit that comes with it continue as you look into a future of cyberspace toxicity and overwhelm.

Let’s say you are gifted with that elusive “technology gene” and your digital footprint is massive. The internet is so cluttered with videos, ads and viral what-have-you’s that any attempt to continue breaking through only becomes a losing battle. At the very least, it’s a time-consuming and money-sucking use of your valuable time.

For many of you, this dream has become a nightmare… and you’re ready to wake up.

Internet marketing gurus will continue to peddle the “easy button” of automation to the masses… weaving a spell that entrances you to keep going. And the calling within you is so strong you respond with fervor and tenacity… “This is the missing link… this time it’ll happen for me.”

So the Rock Star Speaker within sits in waiting… while you slowly come to the realization that “there must be a better way.”  Only thing is now you’re demoralized, depressed and no longer lit up. How could you be… the seeds of inspiration lie in waiting while you keep “getting ready to get ready.”

Small Speaking Gigs in Your Own Backyard is the Answer

What if the answer were as simple as ditching technology and “speaking your path to cash?”  What if stepping into your genius zone and sharing your message on stage allowed you the joy of making a bigger impact while getting paid well for your services and expertise?

Perhaps you ARE ready… or already answering this call and you’re trying to get booked as a speaker. Keynote speaking is where most people think to start… believing that big stages result in big paydays. This is where most messengers start.

Yet, there are at least 5 different revenue models associated with the business of speaking. And it doesn’t matter your experience or line of work or how extroverted or introverted you might be. We can all stand on a stage and share career lessons and life experiences in entertaining and unique ways. It’s in your DNA, you’re wired to make a big impact.

Full and authentic self expression is the currency that
captures and holds people’s attention.

So you must start asking, “How will I uniquely express the wisdom that lies within me? What will be my speaking style?”

Will you be edgy or conservative?

Motivational or practical?

Scholarly or funny?

The options available to you are endless and is why investing in your ability to communicate your message is so critical… the marketplace simply values and embraces authentic self expression over sizzle and hype.

The 5 Revenue Models of Speaking

Keynote

The Keynote speech is typically what one imagines when thinking of becoming a professional speaker. A keynote speech is a paid speaking gig usually at political or corporate conventions as well as at academic conferences, and is delivered to set or reinforce the underlying tone of the event. Keynote speakers like Bill Clinton and Oprah Winfrey get paid $100,000+ because of their celebrity and cache. Most beginning speakers may struggle to break into this “good ole boys” club taking several months to land a single gig that pays you $2500, if you’re lucky.

The keynote model – while powerful at impacting the corporate and political sector is somewhat an antiquated model when it comes to monetization. The number of speakers vying for these speaking gigs is increasing everyday and even if you’re able to get representation from a speaker agency, they represent dozens of additional speakers with more experience. Bottom line… a long road to consistent revenue and a slippery slope to getting paid what you’re worth.

Thought Leader / Lecturer

To get hired as a Lecture Speaker, you must create a solid and recognized platform of intellectual property and thought leadership. Books, in-depth research, advanced education and years of experience have established people like Marianne Williamson, Dr. Amen, Dr. Wayne Dyer as experts who speak. This notoriety and following substantiates their large speaking fees as they are able to consistently draw a crowd.

This is the ultimate speaking model because one’s authority also establishes their legacy and impact as they evolve their body of work. With each book you write… you automatically have a series of lectures that reinforce book sales. This is very much like a Rock Star Musician model.

With the release of each album, the band goes on tour to engage current fans with new content while attracting new fans that vibe with their content. This model of speaking allows you to command very large speaking fees in excess of $25K and you’re constantly in demand. Only thing – it can take years to establish your body of work and just because you create great content doesn’t mean it resonates with the masses. Bottom line… a lot of content creation and a long road to consistent and potentially very large revenues.

Speak to Sell

Speak to sell is a free talk designed to sell products and programs to a group of people all at once. The skill consists of persuading an audience to invest from $2000 – $5000 in usually at 60-90 min persuasive presentation. The profitability of this model to both speakers and promoters (who generally split the sales 50-50) caused a wave of multi-speaker events all over the world. Eventually, this model became antiquated as seminar and event attendees struggled to find value in sales pitch after sales pitch.

This however, doesn’t preclude the value of this revenue model for those who can deliver an authentic and valuable education at their own private events and retreats. Doing so can result in a multi six or even seven figure event… in just a weekend. When done right and with integrity, it’s a remarkable way to leverage enrollment from 1:1 to 1 to many, often resulting in a weekend profit larger than most annual incomes.

This model requires a high skill level that teeters on the edge of mastery so be prepared to make a significant investment of time (years) and money (six figures) to acquire these valuable skills.

Signature Talk Marketing

To remedy the overplayed dynamic (and often toxic nature of) the speak to sell model, we created “Signature Talk Marketing”.

“Signature Talk Marketing” is a free talk designed to solve a specific problem of your audience while positioning your value and expertise. The purpose and design of this speaking model is to offer a free gift in the form of an enrollment conversation or strategy session.

This has become the “go to” model for attracting a flood of qualified sales leads all at once. By design, the “Signature Talk Marketing” model can provide all the qualified leads you need each month from just one or two speaking gigs. (see the example below – video).

This basically obliterates a long sales cycle and creates lean in… moving qualified prospects to the front of the line where they are eager to buy. Using this speaking revenue model, the Big Impact Tribe consisting of 364 members as of the publishing of this article have generated over $16 Million in their own perspective businesses and its growing weekly. With each speaking gig, Big Impact Tribe members are able generate a flood of enrollment conversations all at once and then convert these conversations into high paying clients investing anywhere from $2000 – $15,000 on a consistent and regular basis.

TedTalk

We’ve all grown to love, respect and appreciate a good TEDTalk. TED is a nonprofit devoted to spreading innovation and ideas, usually in the form of short, powerful talks. TED stands for Technology, Entertainment and Design and encompasses just about all topics from science to business to global issues.

Probably the most famous talk of all time is Martin Luther King, Jr’s “I have a dream” speech. With over one million people in attendance at the Lincoln Memorial and millions more watching on their black and white televisions, his words carried the voltage to change race relations forever.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”

~ Martin Luther King, Jr.

On that day, Martin Luther King changed the world with his message of equality and hope. It was a talk that lasted only 17 minutes and 28 seconds. Isn’t it interesting that the short form TED Talk is only 18 minutes. While not confirmed, I believe that TED Talks are designed as an homage to this great orator that used the power of his voice to spread ideas and inspire change in just 18 short minutes.

TED Talk speakers are not financially compensated, but the power they have to position you as thought leader is unparalleled.  From Anne Cuddy’s riveting talk on body language to Brene Brown’s engaging talk on vulnerability, TED launches undiscovered experts into the mainstream consciousness – and you can monetize big as a result.

The Speaking Monetization Sequence

We just laid out for you the 5 Revenue Models of Speaking and within each are nuances that require education, patience and skill acquisition. Once you start to get these systems dialed in, the numbers become predictable (and exciting). You’ll know how many enrollment conversations you’ll attract based on the audience demographic and size. From there, you’ll know your conversion percentage of these calls. Typically our students are able to convert 50% of an audience into a phone conversation. And 30% of those conversations become paying clients… and the revenue begins to quickly add up! Just be mindful that trying to do all of these at once as well as the plethora of other tasks on your growing to do list will only lead to overwhelm, burnout and simply more “Spinning Your Wheels”.  Rock Star Speakers must master the power of focus as a prerequisite to Rocking Your Talk.

With that in mind, when it comes to the business of speaking we are big believers in the power of sequencing your efforts. There is so much to learn, remember and coordinate when running a business that too often we see truly brilliant people “spin their wheels” in overwhelm and confusion. Below we’ve organized the 5 Speaking Revenue Models so you have a clear and precise step-by-step model that allows you to consistently generate revenue as you build you business.

Whether you’re currently building a speaking business or are simply smart enough to use speaking to add an additional six figure revenue stream to your current business, the following model will support you in monetizing your message effectively.

The 5 Speaking Revenue Models

how to get speaking engagements

This model allows you to build a robust platform of customized content & raving fan followers… making money, gaining popularity & impacting lives as you grow your business and expand your intellectual property. By simply adding the next revenue model in the sequence as you evolve as a speaker and entrepreneur, you lay the foundation of a true thought leader. This is the fastest way to increase your value and earn more with your expertise than you ever thought possible as a speaker.

The key is to get started with “Signature Talk Marketing” so that you can replace your endless hours of prospecting and looking for clients with small speaking gigs in your own backyard. In your own home town is low hanging fruit where 10s of 1000s of dollars await you to simply Rock Your Talk.

Remember to reframe your concept of public speaking. You don’t need to be on stage at large conventions or packed stadiums. In fact, below is a graphic illustrating the 12 different types of speaking gigs both online and offline that are ideal for the “Signature Talk Marketing” system.

how to be a public speaker

YOU – A Sought After Speaker

In the speaking world, results can happen very quickly – almost overnight. In fact, using Signature Talk Marketing we made over $400K in our first 10 months of business… without a website or business card. How sexy is that!

One must stay in action, learning and refining your efforts… and the next thing you know, you’ll have a series of speaking gigs all lined up. And as a Rock Star Speaker – you’ll know your numbers and exactly how to structure your speech to get lean in.

In the end, speaking is simple, empowering and fun. The learning curve is minimal, and you’ll be hooked in no time. Not to mention, this model gives you a consistent and healthy stream of revenue. In less than a year, your speeches could earn you hundreds of thousands of dollars. Yes, you read that correctly. And, as your reputation grows it’ll lead to gigs that are more and more profitable.

So ditch that laptop and smartphone — for a little while, anyway — and turn your eyeballs away from those mind-numbing social media pages. In their place, “speak your path to cash” and let your words electrify your audiences. Witness yourself commanding the stage as a Rock Star Speaker that audiences can feel… let your Star Power come to life… and paint for them, the world of possibilities you see.  Your business will never be the same again. Your life won’t be, either. And who knows… you just might find yourself at home and living on purpose.