3 Insanely Persuasive Reasons Why You Should Ditch Online Marketing And Start Speaking Now To Grow Your Business Fast
“YOU NEED TO BE MARKETING YOUR BUSINESS ONLINE!!!” How many ‘gurus’ have shoved this modern marketing trope in your face… this week?
As a business owner, you’re constantly bombarded with Facebook ads claiming, “With these online marketing secrets, you can millions, like me!” We know, because we get those same ads too.
And we get it, it is sexy to think about throwing up a simple opt-in form, turning on a Facebook ad and watching clients line up to work with you. Unfortunately this ‘simple’ strategy is extremely complex (and surprisingly expensive) to master. While you’re spending hours tweaking your sales funnels and setting up Facebook ads, you’re missing out on the hundreds of leads and dozens of clients who are begging to work with you, right in your own backyard.
When we first started our business Big Impact, Inc, we too were intrigued by the idea of online marketing, but we have enough friends who have made it big online to know the dirty secrets of internet success. We saw the thousands of hours they spent building their online presence. We were privy to the tens of thousands of dollars they spent on marketing. We got a glimpse into the dozens of contractors they hired to pull it all together. And the adrenal fatigue and burnout they suffered from working around the clock to pull their “big launch” off.
There’s a time and place for online marketing but definitely not when you’re not yet making $10K/ month, aren’t crystal clear on your niche, your offering or specific problem you solve. And In the beginning, we needed to build our business fast, and we knew the secret to getting clients fast was through SPEAKING.
Using only speaking, we grew our business to over $400,000 in just 10 months… without a website or business cards! Plus, we sparked a movement, built our Tribe and personally connected with hundreds of our ideal clients while having FUN speaking our message on stage. To get to that level using internet marketing would take YEARS, not months (let alone, how do you pay the FB ad consultant and ad spend to Facebook if you’re not yet profitable in your business?)
If you’re still not convinced to dump online marketing and start using speaking to grow your business, then these 3 insanely convincing reasons should be enough to get you off of Facebook and onto a local stage.
1. Get Paid To Travel While Using Speaking To Get Clients
You love travel. You want more clients. Now you can use speaking to get paid to travel while getting more clients!
One of the appealing aspects of online marketing is being able to ‘work from anywhere,’ but what the gurus don’t tell you is that while you’re in the beginning phases of building your business online, you’re spending tons of money on startup costs which leaves very little cash to do the things you enjoy most, like traveling. You can work from anywhere…for the first few years that is going to mean working from a nearby Starbucks.
On the flip-side, with speaking you can find speaking opportunities anywhere in the world (we recommend start locally, in your own backyard) and by using our proven “Speak Your Path To Cash” System you will have clients lining up to work with you by the end of your talk. Boom! Money in your bank account, serving awesome clients, sharing your gifts and making an impact, yayy!
And once you hone your talk in a bit more, you take it on the road if you want a new adventure (that you can write off as a business expense!) Want to sip espresso in front of the Leaning Tower of Pisa? Book a gig in Italy and enjoy your espresso! Excited to enjoy to Eiffel Tower? Book a speaking gig in Paris, mon cheri! There are endless speaking opportunities all around the world, and you deserve to be the one sharing your message on stage and attracting more clients.
2. Speaking Has A Low Startup Cost
We’ll give it to you straight, you need to invest money in your business in order to achieve the success you desire. But how much you need to invest depends on the marketing strategy you choose. And speaking is one of the most cost effective ways to market your business and get clients.
Most online marketing ‘gurus’ claim that it’s cheap to market your business online, but that couldn’t be further from the truth! Just look at these high startup costs you’ll need to invest in just the first year of online marketing:
Clickfunnels – $1,164
Activecampaign – $240
Facebook Ads (at just $5/day) – $1,825
Internet Marketing Courses – $3-5,000
Contractors you need to hire- $2,500
At just the bare minimum, you’re looking at over $8,729 to get started marketing your business online! That’s not the cheap marketing strategy you were promised, huh?
Let’s look at speaking, shall we?
Using your current network, you can certainly reach out to 10 potential partners who are looking for speakers – free.
Moving outside of your current network, you could attend a few Meetup groups in your own backyard, meet potential partners who are looking for speakers, get some speaking gigs and rock your talk – for free (okay, you’ll need to pay for the gas to get there! 😉
Using our “Speak Your Path To Cash” System, you’ll need to print off a few sheets of paper and a clipboard that your potential clients will fill out after your talk – about $10.
Speaking – free.
Wow! That is far less expensive than online marketing.
And sure, depending on your current speaking skills you will most likely need training on how to hone and master the art of speaking to attract clients, and that will have an additional cost. But you could invest up to $8,700 in a training program and still spend less than your first year of startup costs with online marketing!!! And get WAY better results as the conversion rate in person is WAY higher than online… the average conversion rate online is 1%, speaking live in person when done correctly using our “Speak Your Path To Cash” System, you’ll get a 50% conversion rate!! Now we’re talking baby!
3. You Only Need To Master One Skill – Speaking To Attract Clients
Being a successful business owner, means always honing your craft and learning new skills, but that doesn’t mean you need to spin your wheels, wasting your precious time (and money) learning dozens of skills to market your business online.
We cannot stress enough how difficult it is to get good at online marketing. Just think about it, to successfully market your business online you need to learn, at a minimum: copywriting, web design, graphic design, Facebook ads, social media marketing, video production, email marketing and sales funnels. At. A. MINIMUM!
And just when you master the internet marketing “game”, Facebook changes their algorithms and what was working, is no longer working. Now you’re back to tweaking your funnel again… aka pulling your hair out!
How long do you think it will take you to learn all of these new skills? And how many clients are you going to miss out on while you’re busy learning how to properly place a Facebook pixel on your website? You’re leaving thousands of dollars on the table by spending so much effort on marketing your business online.
You’re ready to grow your business RIGHT NOW and speaking is the best way to reach your goals. To grow your business with speaking you just need to learn one skill – Speaking To Attract Clients. This is the one skill that helped our clients bring in over $4M in the last 4 years and helped our clients generate over $16,000,000 in their businesses. And it is the only skill you need to learn right now to grow your business.
With our PROVEN “Speak Your Path To Cash” System, we will show you step-by-step how to get over your stage fright, find speaking gigs, connect with your audience and get a flood of strategy sessions at the end of your talk. We have mastered this system within our own business and we have broken it down into an easy-to-learn method that our clients have been using for over 4 years to go from struggling to thriving to industry thought leaders.
In our brand new webinar, we are revealing the exact steps to grow your business with speaking so you can add an additional $10,000 (or more) to your bottom line every month. This is a limited-time training, so CLICK HERE to claim your spot now to discover the fastest path to cash in your conscious business.
Now that you have discovered the power of speaking to grow your business, isn’t it time to step away from Facebook and step into the spotlight? You were born to shine! It is your mission on this planet to serve your clients, so isn’t it your duty to take the fastest road to finding them?
Does this mean that you will NEVER use online marketing in your business? Of course not! Technology is a powerful tool, but it shouldn’t be your first step to grow your business. Once you have a steady stream of income and a waitlist of clients, then you can start bringing on a team to help you take your business online. But until then, stick to speaking and watch your business thrive!
Public Speaking and The 3 Phases of Business: Part 3
Phase 3: Automation & Scale – Money While You Sleep
It’s that elusive enigma all Entrepreneurs strive to achieve.
And while the lifestyle of an Entrepreneur has built into a lot more freedom of choice over a J.O.B. – actual FREEDOM… takes years of long hours and hard work.
Now that you’ve got your business moving smoothly along, it’s time to step into an entirely different mindset – AUTOMATION.
Automation is basically designing your business to run without your efforts… freeing yourself & your time becomes the focus. This allows you to be the face of your business while your team executes the systems to fulfill on your promise to customers.
This allows you to stand tall as a Thought Leader who now has the freedom to give back and ramp up the impact of your contribution through your legacy.
Welcome to Part 3 of the Three Phases of Business: AUTOMATION
Great branding means the moment your ideal client needs what you offer they think of YOU and the benefits you provide. Branding is the backbone of ALL your marketing efforts and in Phase 3: Automation & Scale, you will need to revisit your brand to ensure your messaging is aligned with your essence.
Not only has your business evolved over the last 3-5 years as you’ve made your way through Phase 1 and Phase 2… but you’ve evolved too! What got you here… will not get you where you want to go. You’re gearing up to be the face of your business so you need to ensure your branding is “world class” and communicates the benefits of your business persuasively and authentically.
Branding is so much more than colors, logos and fonts… high level branding strategy is at the heart of all of these and tells a story that is relevant and interesting to your ideal client. It’s through the creative use and deployment of your story and content that you achieve T.O.M.A – Top of Mind Awareness.
When the stories, language and emotions you want associated to your brand are communicated effectively… your stepping into a whole new arena of excellence and service.
MEDIA & PR
Now that you’ve created a profitable business, and you’ve established some systems with your team, it’s time for you to turn your attention to Thought Leadership… (See the 5 Revenue Models of Speaking). As a Thought Leader, you are setting the standards with your intellectual property and often become the one everyone models in your niche or industry. You have 10s of 1000s of raving fans and this platform makes you very appealing to promoters and media.
This is when you’re ready for Oprah, The Today Show, CNN and other highly coveted media spots. Because each exposure brings with it a flurry of traffic to your website, you need to be prepared in order to maximize these opportunities.
Dial in your media presence… as a Speaker, you’ve already learned how to position yourself while providing value to followers, now is the time to land these media spots and learn how to talk in sound bites, with humility and humor.
Public Relations and media requires your time and energy as well as the necessary funds to invest in training and representation. This is one of the highest leveraged activities for reaching the masses and impacting the world with your work.
One of the most comprehensive and complex aspects of business is Digital Marketing. Digital Marketing entails ALL tools, apps, websites and strategies for attracting customers online. The biggest mistake we see ambitious and motivated Entrepreneurs make is stepping into Digital Marketing & Online Marketing too soon… often as they are launching their business (and haven’t mastered Phase 1 of Business yet), they get seduced by the sexiness and myth of the “easy button” of internet marketing.
Think about it for a sec.. how can you possible master Online Marketing if you aren’t clear on the specific group of people you’re trying to reach and haven’t done market research to elicit their specific challenges & desires? Where will the funds come from for Facebook ads and paid traffic if you’re not yet profitable in your business? Who will manage all the moving pieces of your business if you don’t yet have a skilled team in place?
It’s essential you do the right things in the right order.. remember SEQUENCING is key to your success!
Digital Marketing requires 100s of hours of training and experience as well as a highly educated and trained team. The complexities run far deeper that one can imagine and the landscape of Digital Marketing (not to mention Facebook algorithms!) are always changing.
From experience, we suggest building an in-house Digital Marketing team instead of outsourcing to an agency or a consultant. You need an in-house team who understands you’re values, brand, messaging and heart so all the pieces of your business and marketing platform is consistent.
Our experience has been there can be a disconnect when you hire an outside team or contractor and that can cost you A LOT when it comes to the online game! Make sure you’re hiring an in-house team that understands SEO, keywords, article marketing, social media management, optimizing your website and organic traffic.
The best resource we’ve found for building this team is Ryan Deiss & Digital Marketer.com. They have the most robust and comprehensive system for certifying and training a modern day marketing machine. They understand it takes a village and you can’t possibly manage all the pieces of online marketing yourself. We highly recommend you send your team through their certification programs so they are equipped to help you master online marketing.
If you’re unfamiliar with the phrase “evergreen,” it means that you’ve established online marketing systems that produce qualified leads while you sleep. This can be effective as long as your content remains relevant. The constant changes being made to the platforms used to create your evergreen funnels require constant attention and upkeep. The “set it and forget” idea is a myth. The truth is even evergreen funnels require constant tweaking and tracking to continue to maximize results.
As the Thought Leader, YOU WANT NOTHING to do with these details. That’s why it’s critical in Phase 3 to have a kickass team that’s educated and allow you to stay out of the daily minutia. Remember, you want to be spending the majority of your time building your Wealth Team, creating power partnerships, writing books, promoting your business with PR and Speaking on stages all over the world.
Step 2: Power Partnerships
True partnerships are built on and revolve around one specific and very important dynamic – ALIGNMENT.
When you share values, rapport, and similar business models you’ve found a colleague we like to refer to as a “Power Partner.” Power Partners support not just the financial growth of your business… you’re also partnered in each other’s evolution and spiritual growth. Not that you spend time together meditating naked on the mountaintop (unless that’s your jam!) but the relationship has an element that runs much deeper than just business… there’s an intimacy and shared commitment that’s beyond the typical business relationship. You actually LIKE each other and enjoy spending time together! This alignment trickles down to your mutual communities and the curriculum you teach compliments each other, providing an even deeper, more enriching experience for your mutual clients.
The goal is to establish 10 of these nourishing and collaborative partnerships with Community Leaders. Ideally, you want to build deep relationships with Leaders that have a larger following and are more influential than you. A handful of Badass Business Partnerships with other Thought Leaders will do more for your life and business than a Facebook following of 100 of 1000s. It’s simple, it’s fulfilling and it works!
You don’t need 100s of affiliates promoting your launch… you need deeper more authentic connections. Eckhart Tolle once said that the energy we’re in when we create something gets attached to that which we create… and I agree. These 6 (even 7) figure launches as seductive as they seem, can often be riddled with stress, complexity and over work. We know many colleagues that behind the scenes, their online launches are fueled by a toxic, push energy that burns themselves and their team out. They lose the joy and passion of why they’re doing what they do, let alone the spirituality and consciousness.
So focus on QUALITY vs quantity when it comes to partnerships. Spending more time determining and fostering the partnerships that fuel your personal, financial and spiritual growth through ALIGNMENT.
Step 3: Build Your Wealth Team – Wealth Mentor, CPA, Attorney, Financial Planner, Investments
In this video Oprah interviews Lynn Twist on “The Soul of Money”. This short video is all about the concept of “sufficiency” vs falling into the trap of “more, more, more.”
Congratulations! You’re a successful business owner! But do you know what to do next? What about taxes? Or investments? Money comes and goes, but you worked hard to earn yours, so let’s try and keep it for you.
And we do that with the final step in Phase 3, building a Wealth Team. These are the Experts who make sure you’re doing everything legally, make sure you’re maximizing tax deductions, avoiding unnecessary fees & penalties and can get your money working for you.
A New Money Mindset
Now that you’re making great money… what are you doing to minimize taxes and maximize wealth? What used to be a problem of not making enough money is making too much money. Let me explain.
As you accumulate wealth EVERYONE wants a piece of it… friends, family, the IRS and after working so hard for so many years its painful to see all of this money leave your life just as fast as it comes in.
So now you are spending your time fostering a Wealth Accumulation Mindset and start spending the money you make in an entirely different way. In Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” he educated people on the difference between Assets vs Liabilities.
A Liability is an investment in something that doesn’t generate revenue… in essence it costs you money every single month. A car, a house (or even a hot pair of shoes!) would be considered a Liability. These are the things most of us have been conditioned to purchase.
Assets are investments that generate cash flow every month. An office building, a storage unit and a plethora of other revenue producing investments are available to you now and is precisely what you want to spend your business profits purchasing. Essentially, you want to look at your business as your “cash machine” that you use to invest in Assets and cash flowing investments. This helps you get out of the “rat race” as Robert Kiyosaki calls it and where you start to create long term wealth and real freedom.
Build Your Wealth Team
Continuing on our theme of ALIGNMENT, you will need to spend serious time and thought on building your Wealth Team. Your Wealth Team is designed to minimize your taxes, maximize and protecting your wealth while keeping you compliant with IRS tax codes and the law.
Unless you are a Money Expert, you will most likely be out of your element here… the adage “you don’t know what you don’t know” is at play so finding those Wealth Team Members that are knowledgeable and trustworthy is essential. Getting the right financial education is critical to your success.
On your Wealth Team you will need:
CPA (who specializes in helping Entrepreneurs)
Financial Planner (again, make sure they specifically work with Entrepreneurs vs W2 Employees)
Tax / Business / Real Estate Attorney
There’s so much to learn here… the takeaway – protect what you’ve spent years building. This team is about mitigating the risks to your wealth accumulation and protecting it with systems that are in accord with the law.
You will be challenged to find a Wealth Team that understands the challenges and dynamics of Entrepreneurship. After doing our own due diligence, one of our Power Partners and who we believe in and is serving as our Wealth Team is Garrett Gunderson with The Wealth Factory . Garrett and his team have impeccable integrity and an amazing system for managing, protecting and building your wealth.
In this video Garrett Gunderson discusses the role of cash flow in the cycle of Wealth Accumulation
Launch Your Legacy
Ultimately what is all of this for? There’s a lot more to life than wealth creation. Now you can tap even more deeply into your values and calling to have the “Big Impact” you are on this planet for.
Phase 3 – Automation and all that it entails allows you to create your legacy or foundation and commit to giving back with intention. It’s great to volunteer your time to help those in need… whether its starving children.. feeding the homeless… empowering the physically disabled… whatever causes your most passionate about. Use your resources of time, money and energy to give back to causes you believe in.
And life gets TRULY AMAZING when you have the freedom and team to build an official Foundation that provides support to 100s of 1000s of people in need.
Over the last several weeks, we’ve laid out the 3 Phases of Business and how the power of public speaking positions you as a leader of your industry. These also serve as a way to not just focus your efforts but to also chunk them down into sizable action steps so you don’t get overwhelmed. It keeps you focused and on track to building a legacy and real wealth for the generations to come.
The Phases of Business provide you a long term perspective on how to grow your business through time so that you have a “Big Impact” with your message. The power of your voice and your message must be fueled by a foundation build on Entrepreneur excellence so it can reach to far corners of the world and impact those less fortunate and in need.
As the World Authority on ‘The Business of Speaking’ we’ve shown you how the platform of Public Speaking can lead to building yourself a fortune while providing a body of work that heals and transforms the world. Speaking ROCKS and when done correctly and with heart… Speaking HEALS.
And that’s why public speaking is at the heart of our business model and not digital marketing. It’s real, its authentic and it transforms lives.
It’s YOUR TURN!
What is 1 step you are going to take this week to start automating your business? Share in the comments below!
If you’ve got any questions about this article, speaking, or growing your business, feel free to contact us and we’ll set up a time to talk 1:1 to help you figure out how to get started. If we can support you in anyway please email us here or call 855-95-SPEAK.
We believe in you! Here’s to your Big Impact in the world!
Public Speaking and The 3 Phases of Business: Part 1
It’s as if the SPINNING NEVER STOPS… a limitless amount of misinformation comes at you like a firehose to teacup. You’re confused, unclear & simply overwhelmed.
The world of business can be a really confusing place. And unfortunately, even when people spend $100,000/yr on grad school, they never learn how to get clients or be profitable in the real world. That’s a lot of cash for a little piece of paper. So hold onto your hat… because this is a ride you’ll remember forever… one full of PROVEN guidance on how to build and grow a profitable speaking business… this is PRICELESS. Read on!
We’re Mark and Shannon, a powerhouse husband and wife trainer team! In our first 10 months of business, we produced over $400,000 in revenue — without a website or even business cards. We’ve gone on to use this very same system over the last 4.5 years to build a multi-7 figure business.
Our specialty is showing you how to grow your business and reach more people through public speaking. And since those first 10 months, we’ve gone on to work with thousands of Experts, Speakers, Authors and Coaches to refine this system into a PROVEN methodology that anyone can use to grow a profitable business…. FAST. In fact, our client community (TRIBE) has produced over $16,000,000 (that’s MILLION) in revenue in their own speaking businesses using our “Speak Your Path To Cash System”… it’s proven… it’s simple… and it works! And today we’re here to show you the fastest way on planet Earth to attract high paying clients and grow your business!
Now, here’s the funny thing about business…. Everyone has an opinion on what “right” looks like. And sometimes it can get ridiculous. There’s a misconception that the value of your content is based on how long that content is. And that leads to these long, wordy, irrelevant articles about internet funnels, optin pages & click through rates. This article, gives you meat… no fluff… no opinion and no conjecture. Just solid business acumen that’s proven, deep and real.
We broke it down for you. No more lack of clarity… no more “spinning your wheels”… no more wondering if you’re just not cut out to be a business owner.
Just 3 simple phases. Or, more precisely, the 3 phases of every successful business — AND how to use them to build a sustainable business that blazes a trail for your future wealth and legacy.
We’ve coached a LOT of successful businesses, large and small, and have found that all the successful businesses follow this blueprint. And the businesses that struggle… really struggle, are lost in a sea of overwhelm and confusion from doing too many of the wrong things in the wrong order. At no fault of their own, they remain ignorant to the power of sequencing their efforts and it doesn’t even occur to them to use the phases of business to get profitable now.
So whether speaking or just looking for opportunity, if you’re wondering how to start a business or how to grow a business, read on and learn the how the 3 Phases of Business — can help you spread your message and paid well for your expertise.
PHASE 1: PROFITABILITY
Laying Your Foundation
Do you know why 89% of businesses fail?
There are a ton of reasons you can find all over the internet, from lack of funding to marketing issues. But the truth is, it boils down to one thing: the lack of a foundation.
We get it. You’ve got a GREAT idea. And you have to beat the competition to market or else you’ll lose your chance! But before you take action and monetize your idea… slow down, put in some work, and set up everything you need in order to really achieve your dreams. It truly is your fastest path to cash!
You’ve got a great business opportunity in front of you, which means it’s important to do things the right way and in the right order so that you maximize income (and impact) for the long term by setting up a proper foundation for your business. And the really interesting twist – this also allows you to generate revenue very quickly in your business and establish a public speaking system that positions you for serious wealth in the long term.
Step 1: Niche Clarity & Market Research
What would it feel like to be crystal clear on the niche you serve? How would that instantly change your ability to step more fully into your calling and get paid accordingly for it? This is HOT… so pay careful attention as we go deeper.
There are many more questions to ask, but the MOST important question you want to ask yourself is this: Who is my IDEAL client?
If you don’t know who your ideal clients are, then there’s no way you can know what they want. And if you don’t know what your clients want, then your marketing message will be irrelevant.
Most business owners don’t understand that the most important aspect of attracting customers is… WHAT YOU SAY.
You HAVE to know what your clients want in order to find the language that will influence them. Once you find this language… your ability to attract high paying clients becomes practically effortless. It’s as if there’s this mysterious energy from far… far away… constantly steering ideal customers your way.
There is a laundry list of these questions you can (and should) ask, but start with these to really get a clear picture of who your ideal client is. And then comes the critical part …. It’s time to talk to them.
We’re not talking Surveymonkey or online questionnaire.
We’re talking real conversations with real people who qualify as your ideal client.
FACT: Determine the specific problem you solve
for this specific group of people
This is important as it allows you to combine your knowledge, experience & wisdom with this market research to offer a solution that is truly unique in the marketplace. The answers gleaned from these “avatar interviews” (ideal client conversations) are then used to create the foundation of your marketing & messaging platform.
Over the years we’ve developed 37 psychologically driven questions that peel back the layers of awareness that reveal what truly lies in the heart of your ideal client.
Just think, how effective your sales and marketing will be when you know the frustration, fears, wounds, desires, and fantasies of your ideal client?
Are you starting to see how this market research invites intention and clarity into your business – making you unique & authentic in the marketplace? It allows you to authentically connect with consumers at the level of transformation… not just information.
Income and impact are instantly elevated with this low tech / high touch approach to understanding your clients… and it only gets better.
Your Marketing Message: The answers you glean from your market research are then used to help you customize your marketing message. You can’t get more customized that using the very language patterns you hear over and over again from your ideal clients answering specific questions.
The Key to Effective Marketing is in the Relevance of Your Message & the Specific Words You Use
The real gem in this market research are the language patterns that emerge from these interviews. People articulate their challenges & desires in remarkably similar if not even identical ways… allowing the specific words & phrases that resonate with them to be the backbone of your marketing message.
Finding the right message for your marketing can be one of the most difficult and enduring tasks of building your business as you attempt time and again to wordsmith your way to progress and results.
Market research makes this simple and effective. Once you’re clear on the specific group of people you serve, the problem you solve and the words and language they use to describe their circumstances… you’re equipped with the necessary foundation to build a long term, sustainable business as well as how to get profitable right out of the gate.
If you skip this step, there’s a good chance you’re setting yourself up for failure. The majority of businesses NEVER have this information in hand… those that do have this information are poised to succeed… and succeed BIG>
The point here – intimately knowing your ideal client & the specific problem you solve for them gives you a competitive advantage throughout the longevity of your business.
Why? Because people who buy… are consciously or subconsciously looking for a solution to their problems. Therefore, when you know what your ideal clients struggle with and the language they use to articulate that… your business is designed specifically as a solution to their problems.
Future Success is Practically Guaranteed for those Businesses that Most Effectively Solve the Biggest Problems that is at the Heart of their Target Market
When done correctly – Market Research will glean ALL the necessary information you need to authentically and effectively attract the very best clients to you. As the backbone of your marketing message… you quickly earn recognition as a leader in your industry.
Step 2: Lead Generation – “Signature Talk Marketing”
This is actually our favorite step. Signature Talk Marketing is the name we’ve given our system of public speaking that generates a FLOOD of ideal clients to your business all at once. Isn’t it time you ROCK lead generation and client attraction? In fact, we’ve built a robust and thriving multi 7-figure business with small speaking gigs, starting with those in our own backyard!
Once you know WHO you’re talking to, WHAT you’re selling, and are ready to start, it’s time to go find your clients. And there is no better way to do that than through public speaking! Speaking and networking right in your own backyard can bring in more quality leads and clients than spinning your wheels with technology and trying to automate your entire business. Most Experts, Speakers & Coaches aren’t experts in technology or online marketing and their businesses often struggle as they strive to learn and figure it out.
Like most, you’ve probably dumped money into Google and Facebook ads, tracking your analytics and pouring over the data without a clue to what you’re doing right and what you’re doing wrong. Or some “guru” is telling you to do this and you’re beating yourself up for not having the budget to “get online.” And the truth is, NONE of this is your genius zone…
There is a better way…
Fact: You’ve got a story to tell an a message to share.
You’ve got experience that makes your voice necessary. Your journey matters and the world needs to hear your voice. There are a lot of people out there who are dealing with the same problems and struggles you went through at one point. And when you connect with them in person… as a Speaker… it’s electric! You can feel the rapport and connection from stage. And like magic… members of your audience become not just a qualified “lead”, but a future life-long customer.
We know this for a fact, because that’s what our business, Big Impact, Inc, does. We teach Conscious Business Owners just like you how to find your voice and answer your calling to get on stage and make a Big Impact in the world. Once you’re onstage, you’re by definition an industry expert, and using our proven system, you’ve got qualified prospects approaching you and wanting to enroll in your product or service.
Speaking is the fastest and most efficient way to create leverage in your business… right from the start. We call it “Signature Talk Marketing” because a single talk that you get known for is all that’s necessary to create a following and generate 100s of 1000s if not millions of dollars in revenue. Other lead generation plans involve complex technology & sophisticated internet funnels that are expensive and time consuming. Trying to learn technology or just “winging it” can mean huge losses for your business. Speaking is simple and when you have a speaking SYSTEM, your business is poised to consistently generate revenue quickly (plus it’s way more FUN too!)
Step 3: Master the Enrollment Process
Okay! You know who your target market is, you’ve found what sets you apart from the competition, and you’ve got your lead generation fine tuned and working working seamlessly…. now what?
Now you have to get them enrolled in your program or services.
Let’s get real – most professionals, entrepreneurs and especially coaches are uncomfortable asking for money. And the constant barrage of “easy button” promises and solutions by internet gurus perpetuates the belief, “I’ll never have to learn to sell.”
Hiding behind technology and avoiding the enrollment conversation is a real reason many businesses struggle or fail (lack of clarity runs a close second). Learning enrollment is far more effective and enjoyable than learning the old school salesman shtick that we all know and hate.
Most People are Highly Ineffective at Making and Keeping Decisions
Even the most amazing and brilliant among us will delay, put off, acquiesce and defer decisions… especially the decisions that would make the most powerful improvement to their life circumstances.
Mastering enrollment is fun, because it’s about guiding your prospect into making a solid yes or no decision. Standing for their transformation allows you to be a leader that is supporting them in getting unstuck and out of the status quo of indecision. When someone says YES to working with you… this is where real change starts to take place.
This dynamic is a game changer… one you want in your business and life right now. Think about it… when you can be a stand for your prospect making a solid decision, one of only two things will occur:
A solid and congruent “YES” lands you a client instantly and you begin serving them
A solid and congruent “NO” means zero wasted time in follow up or chasing energy
The awkwardness of follow up seldom leads to a sale and instead usually creates a “chasing” energy that isn’t very attractive or magnetic. In contrast, your prospect will LOVE the experience of your detached need for a “yes” and will find themselves literally changed by a process that helped them make a new and empowering decision. In this scenario, you’ve left your prospect with a positive and inspired energy that serves their deepest desires and calling.
Excellence in enrollment is a more progressive and honoring approach to sales that feels good. You essentially help your prospect to no longer delay decision and therefore, they attach positive feeling of the process to you and your brand.
Watch any episode of “Shark Tank” or “The Profit” and you’ll see that business owners struggle when they don’t have a clear path to mastering enrollment. Learning how to sell your services ethically and responsibly is essential to business and financial success.
Step 4: Deliver your Hot, Juicy Program
You’ve got your people enrolled. Now you have to turn them into a satisfied customer and RAVING FAN. The most effective strategy to do this is through a solid transformational program that solves their specific problem, engages them in new behavior and expands their awareness.
The “Information Economy” is no longer the currency of our time.
We’re now in the “Transformation Economy” and people want the investments in themselves to lead to real and lasting change. Whether that’s a Nutrition Program designed to cleanse your gut, a Conscious Wealth Program designed to bring you economic independence or a Peak Performance program for increasing productivity… people want to know they will be guided through a specific process of personal transformation.
How to Determine the “Promise of Your Program: The “Promise of Your Program” Serves as a Beacon… a North Star on the “Specific Value” You Will Deliver in your Program
When you get crystal clear on what you will deliver (based on market research) and your new client is clear on the specific outcome they will receive for their investment, you are setting yourself (and your clients) up for success. You’ll delight in the use of data you uncovered from your “Mining for Gold” market research to determine a promise of your program that is quantifiable and sexy. One your ideal client will love!
For example, we’ve become known for providing our clients RESULTS and the promise of our main program Big Impact University is to “turn 10 minutes of stage time into $10,000+” Everything in the curriculum is designed to deliver solely on that promise… with all the bells and whistles… and NO fluff.
When you can deliver a powerful and predictable promise with your program… you’ve established yourself as an authority that surpasses the expectations of clients. This is excellent for your brand and is something you want to build into your reputation.
Transforming Lives With a 90 Day, 6 Month or 1 Year Program
As consultants and mentors to worldwide brands and small businesses, we’ve discovered that a 90 day program structured correctly carries real power to enact lasting change. Especially if you’re newer to business or have a high end product or service that you typically offer. (i.e. Life Insurance, Software, Financial Services, Business Consulting, etc)
In most scenarios, high end packages have a long sales cycle and require an extensive education and indoctrination process that can be frustrating and time consuming. How cool would it be to turn that very process into a dynamic and transformative 90 day product/program that essentially educates them to buy your high end program on the back end?
We suggest these 90 day programs are full of value and content. Delivered through a multitude of e-learning, digital, online and even live event modules and priced at a minimum of $2000.
Through time, with client engagement and experience you may find you are able to more effectively deliver on your promise with a 6 month or even full year program. It also depends on the complexities and depth of education you provide. Allow this to unfold as you gain insights and experience working with numerous clients.
Step 5: Get Your Finances Right – AKA “Clean Up Your Money Shit”
Her sexy red dress opened slightly along the outside seam… revealing her toned & tanned leg. She looks into your eyes with those long eyelashes and that flirty smile… you’re spellbound… and want more.
What if this was the energy you had with MONEY and she was your LOVER?!
Shifting the energy you are in before, during and after dealing with all aspects of money is the fastest way to improve your future income. Have you ever been so afraid or uncomfortable to look at your bills, credit card statement or bank balance that you just ignore it instead?
You’re not alone…
In Working With 1000s of Entrepreneurs Worldwide, We’ve Seen How Over 92% Allow Fear & Limiting Beliefs To Hold Them Back Financially
The relationship you have with money right now… is one you learned. You learned it from your parents… from your educational institutions… from TV and movies. And you can change that programming FAST by bringing in the energy of play, curiosity & sexuality.
Make money your lover doesn’t mean idolizing or attaching to it… it means take the initiative to remove any SHAME associated with money & replacing it with a playful energy that leads to new actions and a clean relationship of integrity with money.
At Big Impact, we teach our students to get “in integrity” with money. That means open your bills, look at your P&L, and make money your lover. Be present with your finances at least once a week so that you can make wise and informed decisions about making, spending & managing money. Having an ongoing commitment to a light- hearted even humorous approach to money is very effective and empowering.
Bringing humor into your finances frees your mind of “Stinkin’ Thinkin’” and will provide you with a more resourceful energy surrounding money.
So many entrepreneurs are completely out of integrity with their money… They carry HUGE credit card debts, owe a small fortune in back taxes, and won’t even look at their overdue bills because of the fear and physical discomfort those bills cause.
But as a Conscious Business Owner, you owe it to yourself, your business, your employees, and your clients to get in integrity with your finances. Have a weekly money date to get in integrity with money so that you won’t be triggered when asking for it in an enrollment conversation.
Basically, you have to get clean with your money.
Heal your relationship with money if you want to be successful in business.
You must have a more empowering relationship with your finances, otherwise asking for money from investors or customers gets awkward, uncomfortable, and exponentially more difficult.
Prospects are mirrors or reflections of both the light & darkness of our own choices. When you have “money shit” it will ALWAYS present itself when you have an opportunity to make money. And when that happens, you’ll lose out on opportunities.This is a really great & profoundly deep part of our curriculum at Big Impact, but for now I just want to leave you with one question: How QUICKLY will you do it?
Get your finances right so that you can do right by your future employees, customers, and your business by honestly knowing and evaluating how you’re doing. Entrepreneurship has it’s own culture and language and finance is the backbone to all of it. Get dialed in on your money and embrace the lifestyle of entrepreneurship.
That’s it for Phase 1 of Business. It’s simple skill acquisition and system implementation that focuses on profitability. Determine your ideal client, use marketing research to get crystal clear on the problem you solve, sex up your programs, packages and pricing. Here is where you commit to mastering enrollment so you have the life skill of acquiring clients for the longevity of your business. Then use “Signature Talk Marketing” to attract qualified leads from small speaking gigs in your own backyard.
You know you’re ROCKIN Phase 1 of Business when you’re consistently making $10K per month (or more). Stay tuned for the next blog post all about Phase 2 of Business: Leverage…
Did You Get Value? Please comment, like and share this post with someone brilliant who needs support in learning the Business of Speaking. Ask us questions and look to us for answers right here. We believe in your and the impact you’re called to have on this planet. If we can support you in anyway please contact us.
When the earth caved in…SPEAKING saved me! (vulnerable)
And today I’m putting down my walls and getting a little vulnerable and transparent about my journey.
For those of you who have watched our meteoric rise within the industry, it might seem like Mark and I have been blessed with the golden touch.
Yes, it’s true, life is amazing now.
In less than 4 years we pulled off what many consider a miracle, building a lucrative 7 Figure business without a website or even a business card.
But it wasn’t always like that…
What you might not know is that in my former life, I watched my thriving spa business disappear in a heartbeat.
Overnight, I went from living in my 4-bedroom dream home in the suburbs to camping out in a 400 square-foot converted garage — in a pretty rough part of town.
I was in a shitty relationship…. the guy I was dating at the time wouldn’t even help me move!
I filed bankruptcy, lost my beautiful home, and broke up with a boyfriend all in the same month… so I know what FAILURE feels like.
I lost everything.
It was devastating.
Fast forward…I’m now with my dream partner — my husband, Mark. And we’re rocking our dream business, living our calling and making a difference in the lives of our favorite people — Conscious Business Owners (like you), all over the world.
How did we pull it off?
It all happened through SPEAKING.
That’s the fastest path to the cash — as long as you have a SYSTEM. One you can rely on to bring in 1000’s of dollars each and every month — from small gigs in your own backyard.
In as little as 10 minutes of stage time!
If that TURNS YOU ON, tell me:
What are YOUR goals & desires with SPEAKING? What kind of IMPACT do YOU want to have?
Mark here with some insight about why your NICHE is such a bitch… and what you can do about it.
Your niche is serving a specific group people with a specific problem.
Why is it so is important to land on your niche and serve the people you’re really called to serve? Because when you do, everything about your business starts to make sense.
Well for me (and many other Visionaries) my niche was such a bitch.. I wrestled with it for 7 YEARS! I had 11 different iterations… including a website and funnel to go with each one. It was overwhelming and of course, I wasn’t attracting clients.
You know the drill. You go to training after training, and you’re still struggling.
You have some kind of flabby niche, but as you engage with clients, you start to make distinctions, and then you start tweaking. And pretty soon you’re tweaking constantly.
You run your latest tweak by your other business friends who haven’t landed on their niche either. And they’re like, “Yeah, great! Go for it!”
Is that a great idea?
Don’t bother answering. WE KNOW! It’s like the blind leading the blind — round and round the merry-go-round.
Once you go down that road, you make so many distinctions that you “distinct” yourself right out of effectiveness.
And that SUCKS!
So we want to show you how to make the RIGHT distinctions. The kind that get you crystal clear on your business so you stop spinning your wheels.
Ready to get off the merry-go-round?
Shout it out right here:
Tell Us Your “Niche is a Bitch” Story and Where You Need Support With Your Niche.
Shannon here with some words of wisdom about mastering your inner game.
Have you noticed how time flies and what a difference a few years makes? (Thank Goddess!)
I’m saying that because I recently took a turn down Memory Lane, back to a networking event I attended years ago.
And I was shocked to realize that at the time, I’d actually landed on my niche! Yes, the same one Mark and I are ROCKING today — helping SPEAKERS get more Speaking Gigs.
Can you believe it? I had that hot number in my hands. But guess what? I just let it go. I’m not kidding. I dabbled with it and then DROPPED that gold mine like a hot potato.
Why? Because I let SELF DOUBT get the best of me. I bought into my own limiting beliefs and stories of lack instead of possibility. And as a result I wasted precious time and money wandering around “looking for my niche.”
When I already landed on it!
But that’s nothing, because here’s the REALLY embarrassing part: I had to go to hell and back — I mean total life upheaval and breakdown, losing my house and filing for bankruptcy before I “woke up” to my calling and claimed my purpose.
Isn’t it ironic? I held the answer to my prayers in the palm of my hand, but I didn’t grab it and run with it.
And it took me 6 long years to get back to it. Ergh… PAIN-FUL!
It’s true, your niche is a bitch.
But YOU don’t HAVE to wait for a 2 x 4 to hit you in the head to land on yours.
Trust me… been there, done that! I wouldn’t recommend it.
And that’s why Mark and I are so passionate about helping SPEAKERS like you find your Tribe and your calling — so you don’t waste precious time and energy spinning your wheels like I did.
If you haven’t landed on YOUR Niche yet, share with us…
Picture this: She and I have chemistry. There’s magic between us. I turn her on and she starts to purr…
No, I’m not talking about my gorgeous wife, Shannon. I’m talking about my other Baby — my new set of wheels. My other pleasure.
But speaking of driving, what drives YOU? This isn’t about your BIG ‘why.’ This is about the smaller one. Sure, you’ve gotta have something that gets you out of bed in the morning.
But you’ve also gotta have something that gets you around!
Because we’ve been rocking it as SPEAKERS, I finally got to buy the car I DESIRED… Lexus SC 430 Convertible… I call him Mr Badass 🙂
How’d you like to have a Business like that? We can teach you how.
Meet one of our Rock Star Clients, Amanda:
“Happy to announce another $12,000 month! I’ve also had a consistent $5,000+ over the past few months, which is twice as much as I was making last year. It’s growing each month and I’m confident I’m going to be hitting a consistent 5 figures by the end of the year.”
Prior to this, Amanda’s weak link was her enrollment conversation. Can you relate? She decided to invest in coaching with us around her sales process, and the rest is history. Just listen:
“My conversions were below 10% last year and are currently at 100% this month!!! My clients are loving my offerings and I’m getting more and more requests for private and tailored work, which I LOVE!”
And that’s just one of the many testimonials that regularly pour into our office.
Would you like a month like Amanda’s? How’d you like to have that consistently? If you don’t name it, you can’t claim it.
So be bold and tell us,
What’s YOUR Dream INCOME, and What’s One HOT Toy You’d Like to Treat Yourself With?