Yearly Archives: 2017

Why Your NICHE Feels Like a Bitch

Why Your NICHE Feels Like a Bitch

Mark here with some insight about why your NICHE is such a bitch… and what you can do about it.

Your niche is serving a specific group people with a specific problem.

Why is it so is important to land on your niche and serve the people you’re really called to serve? Because when you do, everything about your business starts to make sense.
Simple right?

Well for me (and many other Visionaries) my niche was such a bitch.. I wrestled with it for 7 YEARS! I had 11 different iterations… including a website and funnel to go with each one. It was overwhelming and of course, I wasn’t attracting clients.

You know the drill. You go to training after training, and you’re still struggling.
You have some kind of flabby niche, but as you engage with clients, you start to make distinctions, and then you start tweaking. And pretty soon you’re tweaking constantly.

You run your latest tweak by your other business friends who haven’t landed on their niche either. And they’re like, “Yeah, great! Go for it!”

Is that a great idea?

Don’t bother answering. WE KNOW! It’s like the blind leading the blind — round and round the merry-go-round.

Once you go down that road, you make so many distinctions that you “distinct” yourself right out of effectiveness.

And that SUCKS!

So we want to show you how to make the RIGHT distinctions. The kind that get you crystal clear on your business so you stop spinning your wheels.

Ready to get off the merry-go-round?

Shout it out right here:

Tell Us Your “Niche is a Bitch” Story and Where You Need Support With Your Niche.

In your corner & by your side,

Mark & Shannon


A story of one speaker’s’ outrageously BAD focus

A Story of One Speaker’s’ Outrageously BAD Focus


Shannon here with an outrageous story for you. So the other day I was at this woman’s small event, where she’s trying to help people develop a deeper connection in their relationships. So after she’s done with her presentation, I go up to her and ask her how her business is doing?

And she’s like, “‘My business? Oh my God, I’m so excited. I’m working on my first book, I just hired a book coach, I have to start this movement, any day I’m going to be booked all over the country on the speaking circuit to promote it”.

Now, the whole time I’m thinking, “Hmm, doesn’t sound like she has any clients..” So then I asked her, “Can I ask you a direct question… how much are you making a month?”

And then she goes on to tell me she DOESN’T make ANY income!  She has a job as a hairdresser and a waitress – she’s working 2 different J.O.B’s with some big vision of changing the world?!


But then…


THEN – she told me two things where I almost dropped to the floor.

I tell her about Big Impact University and how we help Change Agents like her, turn 10 minutes of Stage time into $10,000+… the program we take our high end clients through and help them enjoy $10,000 – $50,000 months – from scratch!

And you know what she says?

“I can’t do it now because I need the money to get a logo and T-SHIRTS!!!  I need T-Shirts in order to create a Movement!”

And I’m like, “What the F*%#?!” You’re spending money on a logo and…T-Shirts?!?

Holding myself back with a world of self-constraint I asked her, “Hmm, how many T-Shirts do you need to sell to make $10,000?”

That made her think and for about a minute, there was dead silence. It was like she was thinking, “Right, wait – hmmm, that’s a hell of a lot of T-Shirts I need to sell when I can’t afford to even make them…”

And the really sad thing: Unless she’s dialed in on her niche… they won’t even buy the T-shirt.

I love that story – and all too often – that is the sad truth. Here’s a wonderfully inspired Conscious Entrepreneur, Thought Leader and Speaker – who’s dreaming of creating a movement – and T-Shirts – when she doesn’t have clients or a steady income, working a J.O.B.

Inspire the Tribe by sharing:


What’s The BIGGEST Obstacle YOU Have

To Creating YOUR Movement?


In your corner and by your side,

Mark & Shannon

A speaker who couldn’t afford the gas to drive to her family reunion

A speaker who couldn’t afford the gas to drive to her family reunion

Mark here…and let me tell you a story of a now 6-Figure speaker who just a few months ago….couldn’t afford gas to drive to her family reunion.

As of today, Maria is now crushing it with her ‘booked solid’ speaking gigs, fearlessly charging what she’s worth…and happily earning 6-Figures. This is all after Big Impact University though. Before she came to us, she was really struggling. So we’re sharing this with you to let you know you’re not alone – and ANYTHING is possible when you use the ‘Speak Your Path to Cash’ System with everything you’ve got.


Enter beautiful Maria:


“Every month I would receive notices from my bank that I was charged yet another $23 because I didn’t have sufficient funds to cover my expenses. I was going through constant shame & self doubt because my partner was covering rent, food, gas…everything…I felt like a child when we’d go to the grocery store..

“Can we get this, please…” I was living partially on my credit cards watching my balance go up and up and up. All the way to $10K in debt. I felt like a failure – How could I be so brilliant, creative, strong and yet, not be able to be successful in my work? I actually had to decline invite after invite to visit family because I didn’t have the money to pay for gas for the drive….”

Since then, Maria has launched her movement, has travelled to Hawaii, hired an assistant, has 10’s of 1000’s of dollars in savings, has paid off her credit cards and is ENJOYING LIFE!

Because YOU have a message. You’re inspired and connected to a purpose bigger than your challenges. You know this, deep within your soul – we’re here to remind it for you. And inspire you to take action and get your movement…MOVING.

Maria – we love you. Thank you for inspiring the Tribe to manifest their greatest calling.

Let us know:


“What’s YOUR Calling and what are you WILLING to do to follow it?”  


We believe in you!

In your corner & by your side,


fail forward -

It’s Time To Fall Flat On Your Face [Splat]

It’s Time To Fall Flat On Your Face [Splat]


Here’s a HOT secret you’re absolutely NOT going to love.

So … why would I tell it to you?

Because the faster you know it, learn it and use it – the faster you’re going to GO PRO with your message.

Shannon here, and this is one of the MOST IMPORTANT reasons why Mark & I got to $400,000 in our first 10 months from scratch (without a website or even business cards).

It’s also why our high end clients are such Rock Stars, generating $10-50K months after struggling for years. Here it is:





Sound confusing?

It shouldn’t be.

This means don’t freak out if you get on a small speaking stage – and your talk doesn’t rock. Because then you’ll just get better and better. Because you’re learning what works, and more importantly … what doesn’t.

It means if you’re on a strategy session and they say no, then that’s a good thing.

Get a no.

And then get another.

Repeat 15 times.

Guess what happens?

You’re getting better.

Soon you’ll be smoother on your delivery, get clearer on the most common objections, and anticipate exactly how the call will flow.

(Just look how our rock star client Matteus used this to land his first 3K client!)

Fail Fast -

If you think Martin Luther King gave his ‘I Have a Dream’ speech for the first time in front of hundreds of thousands of people – he didn’t. That famous speech was tweaked, fine tuned and delivered so many times before he finally gave it in front of the Lincoln Memorial.

THAT’s how he gave such an epic speech. He practiced it over and over and over and over again until he was ready to rock it.

So here’s your assignment for this week:


How Can You Practice “Failing Forward Fast” This Week?


Let us know in the comments below how you plan on failing forward fast this week to ROCK your Big Impact in this world. You’ll inspire the hell out of the Tribe.

In your corner and by your side,

Mark & Shannon

how to fill your next event -

How Do I Fill My Next Event?

Planning your own event?


If not, you should be! But most people are afraid to put on their own events for fear no one will show up. But there’s a shockingly easy solution……

Here is one ridiculously simple way to sell out your next event.


Because one of the top questions we get from clients, time and again is, “How Do I Fill My Next Event?”

So let’s say that you wanted 100 people at your event – how do you do that?

Although there are a variety of ways we teach to fill your events (affiliate marketing, client referrals and strategic webinars…) – here is the best way.

Because the biggest challenge for conscious entrepreneurs and speakers is when your mind “dis-serves” you.


So just thinking, “100 people at my event” can stir up a whole range of dis-serving messages:

– I don’t have 100 clients yet

– My last event had under 20, how can I get to 100 so quickly?

– I don’t think I could handle 100 people all at once

The antidote to “dis-serving” thoughts is to create “purpose-serving thoughts”.

Because thoughts like, “My last event had under 20, how can I get to 100 so quickly?” – does NOT serve you or your greater purpose.

Before you learn our very best strategy for guaranteeing 100 people at your next event – let’s give you this “purpose-serving” thought as a mantra:

Make sure you REALLY bring this into your consciousness – because that’s the only way this strategy can serve you:

Here’s your new mantra to fill your events:

“What’s the easiest way to serve the most amount of people?”



Can you feel that shift?

That energetic shift is what will make this strategy work for you fast.

Alright, moving on:

With this mantra as the foundation for your strategy, you know that it’s EASY and can SERVE the most amount of people.

So here is the strategy:

:: Little gigs…..

…..feed into

BIG gigs ::


So here’s how to do that:

Find 10 places to speak over the next 30 days.

In each of those places, have the goal to sign up 10 people to your next event.

Simple math: 10 people from 10 small speaking gigs = 100 people.


YES, you can do this.

Forward this to a friend of yours who’s working to sell out their next event..

And comment below on how you plan to use this to fill up your upcoming event, cool??

In your corner and by your side,

Mark & Shannon



How To Get HIRED On The Spot – How To Get Hired

How To Get HIRED On The Spot – How To Get Hired

One of the biggest fears we as individuals have isn’t just a fear of failure, but a fear of success. And whether we know it or not, that fear is what screws with us when we’re put on the spot. But there’s one big thing you can do to offset that fear…

If right now I put you in front of 100 hungry ideal clients for your life changing service – do you have the 1 thing you need to get hired on the spot?

In today’s post, I’m making this so freaking simple for you that the next time you’re in front of your ideal clients they’ll say YES to working with you without even thinking about it!

Mark here and like most things, I learned the 1 thing I need to get ‘hired on the spot’ the hard way. And when I tell you what it is, you’re gonna slap yourself for missing it in the first place…


The Mistake That’s Almost Too Painful To Tell You About

Years ago a friend of mine was putting on an event for about 100 people.

One of his speakers canceled at the last minute, and me being his close friend, he asked me if I could fill in for the dropout instead.

…the very next day.

Naturally, I said yes – after all, I had a whole bunch of talks I could give in a moments notice with my eyes closed.

And that’s exactly what I did.

I was busy with a few different things, and to be honest I didn’t really think too much about this event. I mean, I knew what I was going to say and I showed up on time. What more could you ask for from a last minute addition.

I was called up to the stage and gave a great talk.

People laughed, cheered, and clapped.

And during the ‘content’ piece you could hear a pin drop

What Happened Next… Shocked Me.

Feeling excited and fulfilled after giving a great talk, I happily walked down the stage towards my seat.

The only problem was that I couldn’t get to my seat.

I was mobbed.

Before taking 4 steps down from the stage, people started saying thank you, what’s your email, can I call you…

I felt like John Lennon at Shea Stadium…

But when it was all over, I realized I made one HUGE mistake:

I didn’t use ANY of those conversations to secure new clients.

And do you know why?

….Because I didn’t know how.

…I didn’t have A SYSTEM.

A System = Getting Hired On The Spot

Years later, I learned the crucial importance of having a ‘Client Attraction SYSTEM’.

With it, Shannon and I get hired on the spot everywhere we go (even when we’re detoxing at a spa or on the hiking trails).

Without it – we’d probably be working for the man in a cubicle 🙁

All kidding aside – having a ‘Client Attraction System’ is the 1 thing you need to get hired on the spot.

So let’s make it as simple as humanly possible so that there you have NO EXCUSE in the world to stop you from implementing your tomorrow TODAY

There are only 3 things you need:

1. The Clear Offer (we spoke about this at length in previous posts)

2. The Micro-Commitment

3. The Follow Through

A ‘Client Attraction System’ is simply how you take someone from being a prospect to becoming a client on the spot.


The most important part of growing your Conscious Business is having a system to turn hot leads into high paying clients. 

What I did NOT have at that event was an irresistible offer.

So when all these beautiful people were coming up to me, it was for a bunch of different reasons – based on what THEY heard in my talk:

One asked for marketing advice, another how to be more present on stage and another how to be more productive (it was part of the talk).

No one could possibly become a client – because there was no clear and concise OFFER.

Now, had there even been a clear offer – what was I going to do?

Write down their name and number? Put their info in my phone?

That just loses the moment. They’re hot for me – I can’t just take their number and call them later – I need to make this happen NOW.

The Power Of A Micro-Commitment

Imagine two scenarios:

1. A client is THRILLED to learn more about what you do and how you can help change their life, and so you write their number in your phone.

2. A client is THRILLED to learn more about what you do and how you can help change their life and you SCHEDULE a 45 minute ‘Strategy Session’ with them in your calendar ON THE SPOT.

(And if you want to be a HOT Rock Star, as soon as you schedule the call, enter their email into an ‘auto-responder’ (free on mailchimp or aweber, that’s right free!) that sends them a confirmation with 5 hot and juicy content pieces to wet their appetite for your appointment. Now they’re scheduled and wildly anxious for that call)

The appointment is a micro-commitment. This creates a deeper bond than, “I’ll call you after the event”. It means they’re serious.


Dreams stay dreams when they stay in your head. But when Dreams become scheduled they become a reality. 

(FYI – emphasize that this is precious time of yours that you’re giving away to help them at no cost, so you get their commitment.  Cancellations are unacceptable. Period.)

The 3rd part of the System is the ‘Follow Through’ – we’ll go into that in detail in next week’s post.

Do you see how I lost this huge opportunity of getting loads of ideal clients because I didn’t have a SYSTEM?

I didn’t have an offer, didn’t schedule anything of value with them, and DEFINITELY didn’t have a follow-through.

.03 Second Recap

(Yes, you can absolutely do this today)

Remember – this is SIMPLE. All you have to do next time you meet anyone who’s an ideal prospect is:

1. Make a clear offer

2. Schedule a free call to solve their top challenge

3. Follow Through

Can you make a clear offer to help someone in your Tribe? YES

Can you schedule a call? YES

Can you wait for next week to learn the ‘Follow Through’? NO

how to get hired -

Now it’s your turn:

What’s the biggest obstacle you face in turning prospects into high paying awesome clients?

Please comment below and we’ll try to respond to as many comments as we can, personally.

Finally – can you do me a favor? If this content had an impact on how you think about your life and business – please share this article with a friend or colleague who you KNOW would love to learn about getting hired on the spot.

Thanks – I really appreciate it. You’re helping us help others make the BIG impact they’re called to make in the world.

In your corner and by your side,

Mark & Shannon




For a Conscious Business Owner – this might be one of the most painful parts in an enrollment conversation. When someone goes into ‘story mode’ where they can’t afford
your program, it hasn’t worked in the past, maybe next year, let me think about it, etc.

Shannon here – and it’s painful because you put SO much heart & soul into your work and then you’re just fed a story of lack & limitation.  So let’s put a stop to it. In fact, you can use this sentence to turn the entire conversation on it’s head. So the next time the conversation heads in the wrong direction, use this sentence to get back in presence, on purpose…and profit.




In an enrollment conversation, it’s crucial to your success as a leader to control it. Meaning – even if they’re speaking, you’re leading it. The reason why too many Conscious Business Owners lose clients- is because they allow the client’s story of limitation to take control of the conversation. Instead – you have to be a STAND for the ultimate transformation, not allowing their weakness to control the conversation.


So as soon as the conversation goes into victim territory, use this empowering phrase:

“Can I interrupt with a question for a second? Just so I really understand your story?”

They’re not going to say no to that.


“I understand that you need [TRANSFORMATION] and because of [EXCUSES] 

you’ve been held back. Right?”


“Well I want you to know that I’m here to stand for your transformation, not for your  limitations on why you can’t have [TRANSFORMATION].”

Now that you have them listening, here’s an easy transition to use:

“Which is why I have a few ideas to help you [TRANSFORM] and finally release [EXCUSES]. Is that something you want to hear about?”


This is a pattern to use to regain control of the conversation so you’re leading with empowerment, not victimhood. HOT, right?

(Check out Becky, who used a strategy like the one you just learned to generate a $12,000 day!)

So let me know in the comments below:


How Will You Use This Script In Your Next Enrollment Conversation So You’re Leading With Truth?



And if you’d like some deeper support with your enrollment conversations, we’re here to help you. Email to get more support.  

(If you’re enrolled in Big Impact University, this is something we’ll cover in our trainings)

In your corner and by your side,

Mark & Shannon

Do you want your EVENTS to be EASY?

Do you want your EVENTS to be EASY?


Mark here with a simple strategy to make your next Meetup or small event WAY
easier. If you’ve even had a few people at your event and wished someone could
play music, take business cards, give out champagne (you never know) or answer
questions for people leaving early – here’s a HOT strategy that’s so simple it’s almost beautiful:

Ask a friend to come and help out.

Having one or two friends at your event to help out with even the smallest detail

can take off a ton of pressure off you. It can not only free you up – but help ensure
everything gets taken care of.

You can ask a friend to make a video on their camera or even their iPhone. Even to shoot small videos that you can use on your Meetup page. You can also ask your friend
to just take photos. These can be used in your Speaker 1 Sheet or even in an email signature. So people SEE you as a Speaker.

Or let’s say that 8 people came to your event and at the end you’re answering personal questions. And there’s a line. Someone wants to leave early, but didn’t get your email or how to schedule a strategy session or how to refer one of their friends to you. Your
friend can lend you a helping hand.  

And if you’re thinking that it’ll be too much, or they’re too busy – then just answer this. If a good friend of yours asked YOU to help out – what would you say? You’d absolutely make time and say an enthusiastic YES!

What else do you need support with when it comes to events?  Well, please let us know in the comments below:


What Else Would You Like To Know About ROCKING Your Events?


I’ll personally watch your comments and we’ll write a few more blog posts based on your comments and questions.  Let us know how else we can support you!  

In your corner and by your side,

Mark & Shannon

How To ROCK Your Talk -

How to ROCK your TALK

How to ROCK your TALK


Let me know if this sounds way too familiar:

“I’m so excited to spread my message to change thousands of lives around the world….but how do I structure my talk so people are engaged, love it and want to hire me?”

Shannon here and this is a question we get asked at just about every event we’ve ever spoken at. And it makes sense – I mean, how DO you structure your talk so people love you and your message, listen attentively to every word and come running up to you saying “I want to hire you!”

Because Mark and I are on this earth to serve YOU so you’re spreading your message making the BIG IMPACT you’re called to make while earning the kind of money you always dreamt of – we’re giving you our prized possession:

In today’s HOT new BIg Impact Newsletter, we’re giving you our 8-Step WINNING Formula we’ve used to grow our business from $0 to over $400,000 in just 10 months. This is the ticket that simply gets results… while feeling truly aligned with your message.




  • 1

    Specific Problem

    Talking ‘about’ your topic will leave audiences yawning. But when you talk directly and specifically to your Tribe’s most pressing Problem, their hearts are wide open.

  • 2

    Define Desired Solution

    The problem alone is only half the equation - you want to define the desired Solution your Tribe is after. These first two elements of SPECIFIC Problem and DEFINED Solution are your keys to unlock the treasure chest of a wildly successful talk.

  • 3

    Show Results You’ve gotten

    Now that your Tribe is listening, you have to prove you’re a Trusted Authority worth paying close attention to. The way to become a Trusted Authority where you even become like a celebrity - is by showing the results you’ve gotten. Don’t be humble now, that won’t serve your mission or your Tribe.

  • 4

    Tell Your Story from Struggle to Solution

    This is crucial. By being open and honest about your journey from your own struggle to discovering the solution that changed your life - your Tribe now feels the deep BOND. If you’ve gone through what you’ve gone through, they now feel that whatever you present is FOR THEM.

  • 5

    Deliver Solution as Content

    Again, your content has to be structured as benefit-driven and solution-oriented. A great way is also by using a Framework. If you’re an Energy Healer it could be, “The 3 Ways To Start Feeling 20 Years YOUNG Again” or if you're a Relationship Coach, it could be “5 Keys To Enjoy More Love, Connection & Intimacy With Your Partner”. Your Tribe is focused on the Framework of 3 and the benefit it gives them so they’re waiting from the beginning to get this transformative content.

  • 6

    Clarify Biggest Mistakes

    What are common mistakes your Tribe makes? By defining that, they’ll continue to feel aligned with you, as if you’re reading their mind. Meaning, they’re becoming more and more open to your ultimate program and service.

  • 7

    Reveal Biggest Myth

    What’s a big myth people have? In the Big Impact Tribe for example, a Big Myth is that you need a fancy website and a big email list to start making $10,000 a month (which is simply not true).

  • 8

    Give Offer & Call To Action

    You can’t get hired without giving a way to be hired. Make your offer specific, time-limited, benefit-oriented and the action they need to take to get it.


Yes, that’s it. Your action right now is to spend 10 minutes writing the quick outline for your winning talk – do this NOW, it will give you inspired momentum my friend.

Leave a comment… which part of this Winning Formula was missing in your previous talk? What step are you most excited to use in your upcoming talk? Comment below, the Tribe will grow through what you share.

In your corner and by your side,

Mark & Shannon

speaking=no j.o.b ever

Proof: Speaking = NO J.O.B, ever…

Proof: Speaking = NO J.O.B, ever…



Mark here with a sword of truth for you, the brilliant Speaker & Change Agent that you are. Listen to the following words and let me know if it aligns with where you’re at in your Conscious Business today:

People tell you all the time how brilliant and talented you are – yet those compliments don’t turn into clients or into cash. And you have no idea WHY!

In fact – you secretly wish there was just a simple SYSTEM (that you’d be happy to FOLLOW step-by-step) how to use speaking to generate consistent income, month after month.




When you take an honest look inside, you don’t know what to do to get on the right track. Everything you’ve tried, just doesn’t seem to be working. You secretly fear if something doesn’t turn around (and FAST), you might have to get a J-O-B.

After working with and helping 1000’s of Conscious Business Owners & Speakers who shared the ‘J.O.B Fear’ with us – I have exciting news:


You NEVER Have To Worry About Having To Get a J.O.B…When You Start SPEAKING!


Most of what you’ve been taught about speaking is all wrong.  Speaking is the #1 BEST way to attract adoring high paying clients – better than any other marketing strategy.

When Shannon and I started with ZERO (I mean, NOTHING) – just by speaking to small groups and our own local Meetup, we were able to generate $400,000 in our first 10 months. And our Big Impact University clients were able to generate over $3.7 MILLION by SPEAKING.. in 2015 alone! (I know, it’s NUTS!).

Here’s all you need to know to use Speaking to attract clients:


  1. Invite people who come to your small speaking gig or Meetup to get more support with a free 1:1 strategy session
  2. During the strategy session – offer your ‘Hot Juicy Program’ for (at least) $2,000.


Think about it! For you to make $10,000 a month – all you need are 5 new clients!

We shared what you just learned with our Big Impact University clients, and look what HOT results they achieved:


Screen Shot 2015-11-24 at 11.51.34 AM


You can DO THIS my friend! And if you’d like personal support from us, email “support@bigimpactlive” to get a Complimentary 1:1 Speaker Breakthrough Session
to help you get the same kind of results as Elizabeth and Jaiya.

*And if you’re already in Big Impact University, make sure to ask us about this during the next Big Impact Support call.  

So let the Tribe know:


What Is Holding YOU BACK From Speaking To Small
Groups In Your Own Backyard?   


Be courageous and tell your story in the comments. The Tribe is here to support YOU with Shannon and myself 🙂

In your corner and by your side,