Monthly Archives: August 2017


A story of one speaker’s’ outrageously BAD focus

A Story of One Speaker’s’ Outrageously BAD Focus


Shannon here with an outrageous story for you. So the other day I was at this woman’s small event, where she’s trying to help people develop a deeper connection in their relationships. So after she’s done with her presentation, I go up to her and ask her how her business is doing?

And she’s like, “‘My business? Oh my God, I’m so excited. I’m working on my first book, I just hired a book coach, I have to start this movement, any day I’m going to be booked all over the country on the speaking circuit to promote it”.

Now, the whole time I’m thinking, “Hmm, doesn’t sound like she has any clients..” So then I asked her, “Can I ask you a direct question… how much are you making a month?”

And then she goes on to tell me she DOESN’T make ANY income!  She has a job as a hairdresser and a waitress – she’s working 2 different J.O.B’s with some big vision of changing the world?!


But then…


THEN – she told me two things where I almost dropped to the floor.

I tell her about Big Impact University and how we help Change Agents like her, turn 10 minutes of Stage time into $10,000+… the program we take our high end clients through and help them enjoy $10,000 – $50,000 months – from scratch!

And you know what she says?

“I can’t do it now because I need the money to get a logo and T-SHIRTS!!!  I need T-Shirts in order to create a Movement!”

And I’m like, “What the F*%#?!” You’re spending money on a logo and…T-Shirts?!?

Holding myself back with a world of self-constraint I asked her, “Hmm, how many T-Shirts do you need to sell to make $10,000?”

That made her think and for about a minute, there was dead silence. It was like she was thinking, “Right, wait – hmmm, that’s a hell of a lot of T-Shirts I need to sell when I can’t afford to even make them…”

And the really sad thing: Unless she’s dialed in on her niche… they won’t even buy the T-shirt.

I love that story – and all too often – that is the sad truth. Here’s a wonderfully inspired Conscious Entrepreneur, Thought Leader and Speaker – who’s dreaming of creating a movement – and T-Shirts – when she doesn’t have clients or a steady income, working a J.O.B.

Inspire the Tribe by sharing:


What’s The BIGGEST Obstacle YOU Have

To Creating YOUR Movement?


In your corner and by your side,

Mark & Shannon

A speaker who couldn’t afford the gas to drive to her family reunion

A speaker who couldn’t afford the gas to drive to her family reunion

Mark here…and let me tell you a story of a now 6-Figure speaker who just a few months ago….couldn’t afford gas to drive to her family reunion.

As of today, Maria is now crushing it with her ‘booked solid’ speaking gigs, fearlessly charging what she’s worth…and happily earning 6-Figures. This is all after Big Impact University though. Before she came to us, she was really struggling. So we’re sharing this with you to let you know you’re not alone – and ANYTHING is possible when you use the ‘Speak Your Path to Cash’ System with everything you’ve got.


Enter beautiful Maria:


“Every month I would receive notices from my bank that I was charged yet another $23 because I didn’t have sufficient funds to cover my expenses. I was going through constant shame & self doubt because my partner was covering rent, food, gas…everything…I felt like a child when we’d go to the grocery store..

“Can we get this, please…” I was living partially on my credit cards watching my balance go up and up and up. All the way to $10K in debt. I felt like a failure – How could I be so brilliant, creative, strong and yet, not be able to be successful in my work? I actually had to decline invite after invite to visit family because I didn’t have the money to pay for gas for the drive….”

Since then, Maria has launched her movement, has travelled to Hawaii, hired an assistant, has 10’s of 1000’s of dollars in savings, has paid off her credit cards and is ENJOYING LIFE!

Because YOU have a message. You’re inspired and connected to a purpose bigger than your challenges. You know this, deep within your soul – we’re here to remind it for you. And inspire you to take action and get your movement…MOVING.

Maria – we love you. Thank you for inspiring the Tribe to manifest their greatest calling.

Let us know:


“What’s YOUR Calling and what are you WILLING to do to follow it?”  


We believe in you!

In your corner & by your side,


fail forward -

It’s Time To Fall Flat On Your Face [Splat]

It’s Time To Fall Flat On Your Face [Splat]


Here’s a HOT secret you’re absolutely NOT going to love.

So … why would I tell it to you?

Because the faster you know it, learn it and use it – the faster you’re going to GO PRO with your message.

Shannon here, and this is one of the MOST IMPORTANT reasons why Mark & I got to $400,000 in our first 10 months from scratch (without a website or even business cards).

It’s also why our high end clients are such Rock Stars, generating $10-50K months after struggling for years. Here it is:





Sound confusing?

It shouldn’t be.

This means don’t freak out if you get on a small speaking stage – and your talk doesn’t rock. Because then you’ll just get better and better. Because you’re learning what works, and more importantly … what doesn’t.

It means if you’re on a strategy session and they say no, then that’s a good thing.

Get a no.

And then get another.

Repeat 15 times.

Guess what happens?

You’re getting better.

Soon you’ll be smoother on your delivery, get clearer on the most common objections, and anticipate exactly how the call will flow.

(Just look how our rock star client Matteus used this to land his first 3K client!)

Fail Fast -

If you think Martin Luther King gave his ‘I Have a Dream’ speech for the first time in front of hundreds of thousands of people – he didn’t. That famous speech was tweaked, fine tuned and delivered so many times before he finally gave it in front of the Lincoln Memorial.

THAT’s how he gave such an epic speech. He practiced it over and over and over and over again until he was ready to rock it.

So here’s your assignment for this week:


How Can You Practice “Failing Forward Fast” This Week?


Let us know in the comments below how you plan on failing forward fast this week to ROCK your Big Impact in this world. You’ll inspire the hell out of the Tribe.

In your corner and by your side,

Mark & Shannon

how to fill your next event -

How Do I Fill My Next Event?

Planning your own event?


If not, you should be! But most people are afraid to put on their own events for fear no one will show up. But there’s a shockingly easy solution……

Here is one ridiculously simple way to sell out your next event.


Because one of the top questions we get from clients, time and again is, “How Do I Fill My Next Event?”

So let’s say that you wanted 100 people at your event – how do you do that?

Although there are a variety of ways we teach to fill your events (affiliate marketing, client referrals and strategic webinars…) – here is the best way.

Because the biggest challenge for conscious entrepreneurs and speakers is when your mind “dis-serves” you.


So just thinking, “100 people at my event” can stir up a whole range of dis-serving messages:

– I don’t have 100 clients yet

– My last event had under 20, how can I get to 100 so quickly?

– I don’t think I could handle 100 people all at once

The antidote to “dis-serving” thoughts is to create “purpose-serving thoughts”.

Because thoughts like, “My last event had under 20, how can I get to 100 so quickly?” – does NOT serve you or your greater purpose.

Before you learn our very best strategy for guaranteeing 100 people at your next event – let’s give you this “purpose-serving” thought as a mantra:

Make sure you REALLY bring this into your consciousness – because that’s the only way this strategy can serve you:

Here’s your new mantra to fill your events:

“What’s the easiest way to serve the most amount of people?”



Can you feel that shift?

That energetic shift is what will make this strategy work for you fast.

Alright, moving on:

With this mantra as the foundation for your strategy, you know that it’s EASY and can SERVE the most amount of people.

So here is the strategy:

:: Little gigs…..

…..feed into

BIG gigs ::


So here’s how to do that:

Find 10 places to speak over the next 30 days.

In each of those places, have the goal to sign up 10 people to your next event.

Simple math: 10 people from 10 small speaking gigs = 100 people.


YES, you can do this.

Forward this to a friend of yours who’s working to sell out their next event..

And comment below on how you plan to use this to fill up your upcoming event, cool??

In your corner and by your side,

Mark & Shannon



How To Get HIRED On The Spot – How To Get Hired

How To Get HIRED On The Spot – How To Get Hired

One of the biggest fears we as individuals have isn’t just a fear of failure, but a fear of success. And whether we know it or not, that fear is what screws with us when we’re put on the spot. But there’s one big thing you can do to offset that fear…

If right now I put you in front of 100 hungry ideal clients for your life changing service – do you have the 1 thing you need to get hired on the spot?

In today’s post, I’m making this so freaking simple for you that the next time you’re in front of your ideal clients they’ll say YES to working with you without even thinking about it!

Mark here and like most things, I learned the 1 thing I need to get ‘hired on the spot’ the hard way. And when I tell you what it is, you’re gonna slap yourself for missing it in the first place…


The Mistake That’s Almost Too Painful To Tell You About

Years ago a friend of mine was putting on an event for about 100 people.

One of his speakers canceled at the last minute, and me being his close friend, he asked me if I could fill in for the dropout instead.

…the very next day.

Naturally, I said yes – after all, I had a whole bunch of talks I could give in a moments notice with my eyes closed.

And that’s exactly what I did.

I was busy with a few different things, and to be honest I didn’t really think too much about this event. I mean, I knew what I was going to say and I showed up on time. What more could you ask for from a last minute addition.

I was called up to the stage and gave a great talk.

People laughed, cheered, and clapped.

And during the ‘content’ piece you could hear a pin drop

What Happened Next… Shocked Me.

Feeling excited and fulfilled after giving a great talk, I happily walked down the stage towards my seat.

The only problem was that I couldn’t get to my seat.

I was mobbed.

Before taking 4 steps down from the stage, people started saying thank you, what’s your email, can I call you…

I felt like John Lennon at Shea Stadium…

But when it was all over, I realized I made one HUGE mistake:

I didn’t use ANY of those conversations to secure new clients.

And do you know why?

….Because I didn’t know how.

…I didn’t have A SYSTEM.

A System = Getting Hired On The Spot

Years later, I learned the crucial importance of having a ‘Client Attraction SYSTEM’.

With it, Shannon and I get hired on the spot everywhere we go (even when we’re detoxing at a spa or on the hiking trails).

Without it – we’d probably be working for the man in a cubicle 🙁

All kidding aside – having a ‘Client Attraction System’ is the 1 thing you need to get hired on the spot.

So let’s make it as simple as humanly possible so that there you have NO EXCUSE in the world to stop you from implementing your tomorrow TODAY

There are only 3 things you need:

1. The Clear Offer (we spoke about this at length in previous posts)

2. The Micro-Commitment

3. The Follow Through

A ‘Client Attraction System’ is simply how you take someone from being a prospect to becoming a client on the spot.


The most important part of growing your Conscious Business is having a system to turn hot leads into high paying clients. 

What I did NOT have at that event was an irresistible offer.

So when all these beautiful people were coming up to me, it was for a bunch of different reasons – based on what THEY heard in my talk:

One asked for marketing advice, another how to be more present on stage and another how to be more productive (it was part of the talk).

No one could possibly become a client – because there was no clear and concise OFFER.

Now, had there even been a clear offer – what was I going to do?

Write down their name and number? Put their info in my phone?

That just loses the moment. They’re hot for me – I can’t just take their number and call them later – I need to make this happen NOW.

The Power Of A Micro-Commitment

Imagine two scenarios:

1. A client is THRILLED to learn more about what you do and how you can help change their life, and so you write their number in your phone.

2. A client is THRILLED to learn more about what you do and how you can help change their life and you SCHEDULE a 45 minute ‘Strategy Session’ with them in your calendar ON THE SPOT.

(And if you want to be a HOT Rock Star, as soon as you schedule the call, enter their email into an ‘auto-responder’ (free on mailchimp or aweber, that’s right free!) that sends them a confirmation with 5 hot and juicy content pieces to wet their appetite for your appointment. Now they’re scheduled and wildly anxious for that call)

The appointment is a micro-commitment. This creates a deeper bond than, “I’ll call you after the event”. It means they’re serious.


Dreams stay dreams when they stay in your head. But when Dreams become scheduled they become a reality. 

(FYI – emphasize that this is precious time of yours that you’re giving away to help them at no cost, so you get their commitment.  Cancellations are unacceptable. Period.)

The 3rd part of the System is the ‘Follow Through’ – we’ll go into that in detail in next week’s post.

Do you see how I lost this huge opportunity of getting loads of ideal clients because I didn’t have a SYSTEM?

I didn’t have an offer, didn’t schedule anything of value with them, and DEFINITELY didn’t have a follow-through.

.03 Second Recap

(Yes, you can absolutely do this today)

Remember – this is SIMPLE. All you have to do next time you meet anyone who’s an ideal prospect is:

1. Make a clear offer

2. Schedule a free call to solve their top challenge

3. Follow Through

Can you make a clear offer to help someone in your Tribe? YES

Can you schedule a call? YES

Can you wait for next week to learn the ‘Follow Through’? NO

how to get hired -

Now it’s your turn:

What’s the biggest obstacle you face in turning prospects into high paying awesome clients?

Please comment below and we’ll try to respond to as many comments as we can, personally.

Finally – can you do me a favor? If this content had an impact on how you think about your life and business – please share this article with a friend or colleague who you KNOW would love to learn about getting hired on the spot.

Thanks – I really appreciate it. You’re helping us help others make the BIG impact they’re called to make in the world.

In your corner and by your side,

Mark & Shannon