A Story of One Speaker’s’ Outrageously BAD Focus
Shannon here with an outrageous story for you. So the other day I was at this woman’s small event, where she’s trying to help people develop a deeper connection in their relationships. So after she’s done with her presentation, I go up to her and ask her how her business is doing?
And she’s like, “‘My business? Oh my God, I’m so excited. I’m working on my first book, I just hired a book coach, I have to start this movement, any day I’m going to be booked all over the country on the speaking circuit to promote it”.
Now, the whole time I’m thinking, “Hmm, doesn’t sound like she has any clients..” So then I asked her, “Can I ask you a direct question… how much are you making a month?”
And then she goes on to tell me she DOESN’T make ANY income! She has a job as a hairdresser and a waitress – she’s working 2 different J.O.B’s with some big vision of changing the world?!
THEN – she told me two things where I almost dropped to the floor.
I tell her about Big Impact University and how we help Change Agents like her, turn 10 minutes of Stage time into $10,000+… the program we take our high end clients through and help them enjoy $10,000 – $50,000 months – from scratch!
And you know what she says?
“I can’t do it now because I need the money to get a logo and T-SHIRTS!!! I need T-Shirts in order to create a Movement!”
And I’m like, “What the F*%#?!” You’re spending money on a logo and…T-Shirts?!?
Holding myself back with a world of self-constraint I asked her, “Hmm, how many T-Shirts do you need to sell to make $10,000?”
That made her think and for about a minute, there was dead silence. It was like she was thinking, “Right, wait – hmmm, that’s a hell of a lot of T-Shirts I need to sell when I can’t afford to even make them…”
And the really sad thing: Unless she’s dialed in on her niche… they won’t even buy the T-shirt.
I love that story – and all too often – that is the sad truth. Here’s a wonderfully inspired Conscious Entrepreneur, Thought Leader and Speaker – who’s dreaming of creating a movement – and T-Shirts – when she doesn’t have clients or a steady income, working a J.O.B.
Inspire the Tribe by sharing:
What’s The BIGGEST Obstacle YOU Have
To Creating YOUR Movement?
In your corner and by your side,
Mark & Shannon