Yearly Archives: 2017

Public Speaking: 3 Simple Steps That Boost Business

Public Speaking: 3 Simple Steps That Boost Business

 

Public Speaking ROCKS!

It just does.

If you’ve been following our blog, or attended any of our live events, then you already know the deal: public speaking is the FASTEST way to grow your business and make a bigger difference. It sets you up for BIG success.

When you have an audience right there in front of you… magic happens. It’s a delicious moment in time… where you feel the audience and you come together in connection. They’re hungry to hear your message… hungry to taste the words you have to share… and they’re hungry for change.

For the newer Speaker this is an exciting dynamic that promises impact, clients and revenue. For the experienced Speaker it goes far beyond that – it’s a sacred calling that requires discipline, focus and and the willingness “tighten up” the energy leaks in business and in life.

Speaking is KING (or as Shannon says QUEEN! 😉

It grants you the ability to position yourself as a Thought Leader, and the skill to share your passions while getting paid extremely well, is there anything greater?

And there IS a difference between being a good public Speaker, and a being a GREAT one. Rocking your talk is only one ingredient to running a thriving speaking business and in this article, we want to offer you three simple steps that position you and your business to have a greater impact on your audience and the world… lifting you into the league of the public speaking greats that not only motivate the masses… but makes a fortune while doing it.

President Obama – a phenomenal Speaker, brings out his personality and has fun with his audience in this mic-drop moment.

Step 1: Interview a Few Clients?

The speed of life today is unmatched by any other time in history. We travel further and experience more in a single day than our ancestors of a generation ago could imagine in a whole lifetime. You’re constantly on the go… technology and information is at your fingertips at any given moment.

Life is busy… AND a busy life is actively looking for solutions to their problems and challenges. That’s where YOU come in. As an Entrepreneur, you are a PROBLEM solver. So what are the specific and urgent problems YOUR ideal clients have and need support with?

Now is the ideal time to interview a handful of your best clients. What a great opportunity to gain insight into your clients’ life and the challenges they seek to resolve! And therefore, pay you for your services… to get their problem solved, once and for all.

how to be a public speaker

The nature of business is changing. With this fast & busy life we all lead, today, people are hungry for connection and authenticity… more than ever before. Clients want more connection, engagement and access. You need to understand the struggles and specific problems of your clients, then weave this into your signature talk to build deep bridges of connection, understanding and possibility.

When Tony Robbins enters a room, the vibe is electrifying. But it’s not just Tony’s larger-than-life persona that attracts the crowds and keeps them spellbound. It’s his ability to connect with them in an individual, personal way.

His reasoning is simple: “The more you understand what somebody wants, needs and fears, the more you can figure out how to add value,” Tony says.

You can emulate this within your own speeches by doing some simple market research interviews in advance. Get to know your ideal clients — ask them what they hate, what they love, what they desire and what they’re hungry for. What’s keeping them up at night, what are they stressed out about, what’s their dream solution they would pay almost anything for?

how to be a public speaker

Most of all, discover what is missing in their lives, and then effectively communicate how that is affecting their overall quality of life… better than they ever could, and you will have tremendous power and a “big impact” on the audience as they feel seen, heard and understood by you… usually within seconds of speaking your first word.

This is all about getting more clarity from your ideal clients and using that information to tighten up your business and create more value. Just think of all the ways one can add this valuable client driven, market research and language into your business. This can be added to your programs and offerings, how you talk about what you do, positioning yourself in the marketplace and even with potential collaboration partners. Essentially, you want to weave this market research language into your entire marketing platform.

Once you start gathering this information from your ideal clients, it’s not uncommon to discover an unmet need that you can fill (hint: it’s often different than you think it’s going to be!) You’ll start seeing possibilities of new offerings, how you can solve a specific problem or fulfill their desires, new ways of marketing your services, etc. When you offer more VALUE, you can charge more for your services and your ideal clients will happily pay it to solve their urgent problem.

Step 2: Slash Expenses and Tighten Up Finances

The intention of any business is to be profitable. Yet so many people have “money shit” that keeps them from being in their power. Consistent revenue is the oxygen of any business and every successful Entrepreneur eventually comes to the conclusion that they must get a financial education and develop a strong inner-game when it comes to money. As you do, you also develop your financial IQ, you’re ability to make decisions that move the financial health of your business forward. Start now, buy slashing expenses and tightening up your finances (meaning the systems and reports you use).

public speaking

When done correctly and with a system – public speaking will make it rain!

In other words, public speaking can make you money and a lot of it… FAST! It’s still the #1 paid profession and one of the easiest and most effective ways to market your services.

Once you start earning money through your public speaking biz, would you know how to handle the revenue? Do you have a plan for what is to become of your money? Once you realize how profitable your passion can be, and once the big bucks start rolling in, you are going to need…

  • FIRST – a Money Team to help you manage your business finances. You want to build this team right away… as soon as your business can afford these fixed costs. This consists of a Bookkeeper, CPA and Personal Assistant.The Bookkeeper so you’re not spending time inputting costs or organizing receipts. The Bookkeeper’s job is to keep your accounting software accurate and up to date so that you can have accurate P&L reports and balance sheets.The CPA is to minimize your tax burden and ensure you’re legally compliant with your tax returns. And finally, the Personal Assistant to delegate your life so you can focus on income producing activities.The Personal Assistant is critical to your money team as they free you from spending valuable time on non revenue generating activities. Once you’re business is kickin’, you don’t have time to stand in line at DMV… or to drop off the dry cleaning. Use that time to get another high paying Speaking Gig or Joint Venture conversation. The amount of freedom you gain when someone other than you is doing your shopping, house cleaning & laundry will completely change your lifestyle. It’s time to delegate your life. This is living and thinking like an Entrepreneur who expects to be successful with their public speaking… and it rocks!
  • SECOND – a Wealth Team to help you minimize taxes and maximize wealth. This consists of a Business/Tax Attorney, CPA, Financial Planner, Wealth Coach, and Bookkeeper or Finance Manager.The Business/Tax Attorney is a preventative cost that can save you 100s of 1000s of dollars and real heartache. They ensure that your agreements & contracts are legal as well as help you avoid business dealings that might not be legit.The Financial Planner helps you make decisions on where and how to invest your money. Make sure you get a Financial Planner who has extensive experience working with Entrepreneurs. Most Financial Planners are trained to serve employees… and the nuances for an Entrepreneur are extensive. When you set up your finances and entity structure correctly, you will be eligible for far more legal tax deductions. This is the gift the government gives Entrepreneurs to help them build and grow their business, hire more staff and create more value in the marketplace.A Wealth Coach will provide you with the support and expertise on how to think profitably. They usually will have additional (sometimes better) investment options over a Financial Planner. They’re also removed from your business and can challenge you when you sabotage your wealth building efforts.

But you need to start building that team now; not waiting for the energy of money to take over before you know how to handle it! And one of the best ways to attract money is to keep the energy around it light and playful. Here’s a short video on how wealthy people laugh with Jim Carrey.

What’s Your Monthly Nut?

The first thing you want to do is formulate how much money you need right now to live. The second thing you want to do is formulate how much money your business needs each month. Get clear and precise on the total revenue you need to generate each month, then you can create a revenue plan for the business and for your life.

If you need $4K a month to cover your personal bills and expenses & you need another $2500 a month to cover your business expenses… then you need to create a revenue plan that meets or exceeds $6500 in the next 30 days. And remember – you need to do that EVERY 30 days.

This is why we LOVE public speaking!

Instead of spending the next 30 days trying to get an online funnel to produce… you could get one small speaking gig in your own backyard with 30 people in the audience. From that single talk you can expect 50% of the room (15) to say yes to your offer of a free gift (enrollment conversation or strategy session). In these phone conversations you offer your hot juicy program priced at a minimum of $2000. Out of these 15 people, 5 of them say yes to your program. That’s $10,000 from a single speaking gig – that’s all the revenue you needed for the entire month. Here’s a video example of how you can use public speaking in your own backyard to generate a flood of leads all at once and how those leads can turn into high paying clients.

The important thing is that you have full support for your money goals as well as systems that you follow each month to achieve them. This creates consistency. In her book, “The Soul of Money,” author & thought leader Lynne Twist tells us how important it is to approach your finances with a “sense of mission and purpose”.

how to be a public speaker

If you know you have trouble with holding onto money, find others who can keep you accountable. Use someone who can help you tally up your current financial situation and then slash expenses so you’re not wasting precious funds.

Money is an energy that is attracted to the high vibration of possibilities. By taking the time now to slash expenses and tighten up your finances… you are declaring to the Universe, “I AM READY!”

Every time you give your finances serious “attention” and do so with focused “intention” you’re doing the inner-game work that evolves your financial consciousness. You’re setting yourself up for success. No doubt about it: the money will come once you’re set up for success. LEARN to handle finances and cash flow like a financial pro… and do so NOW, and before you realize it, you’ll be winning the money game!

Step 3: Get More Gigs & Tighten Up Your Speech (Signature Talk)

One of the best ways to ensure your next quarter is highly profitable is to commit to scheduling speaking gigs. A couple hours a week of focused and consistent outreach and follow up to promoters is key. We timeblock our calendar 2hrs each week so that we can have consistent speaking gigs. Speaking gigs is the lifeblood of our business and is such an effective (and fun!) way to attract a flood of highly qualified prospects… every single time.

As you get into the rhythm of consistently scheduling speaking gigs… they begin to accumulate on your calendar. We just had a fantastic speaking gig in Hawaii! With 42 people in the audience we “Rocked Our Talk” and had a flurry of people (35 of them) take our offer for a strategy session. We just returned and the speaking gig has already generated $11K and we’ve only had a couple of those conversations so far… more to come!

So being proactive and consistent in booking your speaking gigs each and every week is crucial to sustained revenue. We’ve had that speaking gig booked for almost 9 months now and it was such a joy to travel to Waikiki for the event & then we headed over to Maui for an extended weekend… while writing off almost the entire trip! This is why Speaking Rocks!

Tighten Up Your Speech

The more effectively you can communicate your audience’s struggles and life circumstances, the more they see you as the Expert & Authority who solves them. Through motivational speaking, you become the world changer you were destined to become, you’re making a bigger difference and truly a part of the “Ripple Effect” to change the world.

In a truly remarkable Signature Talk, the Speaker has paid exquisite attention to the emotional arch of their speech. All talks have a structure… but it is the amateur Speaker who leaves the emotional arch unattended. By placing attention on the emotional arch of your speech, you’re providing value to your audience. Within your talk, you want to elicit a series of emotional states at different points throughout the presentation. What do you want your audience to feel… and when in your speech do you want them to feel it?

How do you do this? Here’s a list of the things you can tighten up so that the emotional arch of your Signature Talk has more cache and a greater impact.

  • Stories – What stories will you tell? Where in your speech will you tell them? How long or short will they be? What emotion is tied to that story?
  • Jokes – What jokes will you tell? Where in your speech will you tell them? How is this setting up audience engagement?
  • Opening – How will you capture the audience’s attention from the very first word you speak?
  • Personal Story – Do you need more vulnerability or credibility? Both are critical to capturing the trust of your audience. Credibility = respect so they TRUST you as the Expert. Vulnerability = heart so they FEEL how much you care.
  • Turning Point Story – What was the event or moment in time that you learned the very lesson you are teaching your audience? How can you keep this brief and concise?
  • Content Modules – Depending on how much time you have… you’ll be sharing 1 to 3 content themes. These are the meat of your signature talk and are the very topics of challenge that your audience is looking for solutions
  • Quotes – How can you amplify your point with a powerful quote? What other Experts do your people follow, respect and like? (ex: our Tribe loves Marianne Williamson so we often use quotes from her)
  • Irresistible Offer – Be sure to offer Strategy Sessions from the stage at the end of your talk. Are you super clear how to communicate the value and benefits of your Strategy Session or Enrollment Conversation? What could make it cleaner, less confusion and more compelling?
  • Closing – How do you say goodbye to your audience so that they continue to think about you and your message? What can you do to increase the feeling of connection you have with the audience?

The above checklist is a great way to tighten up your Signature Talk so that it impacts more people and attracts more clients. Plus, each time you work on or practice your speech, something inside of you wakes up and gets excited. You start to visualize being on stage… seeing the crowd get inspired. You see their smiles and hear their laughter… you get fired up.

Boost Business with Public Speaking

Public Speaking ROCKS – especially for Experts & Entrepreneurs.

We’ve broken down how a few simple steps can help you boost business with public speaking. By interviewing a few clients, you get clear on the problems they are looking to solve and therefore you now have an opportunity to provide them more value. Slashing expenses and tightening up your finances dramatically positions you for success as you clean up your “money shit” and clear the path for authentic selling. And then by getting more speaking gigs and tightening up your Signature Talk, you’re in essence streamlining the language of influence so your communication is precise, relevant & inspiring to your audience. These 3 tips will help you boost business – quickly and dramatically.

Please leave a comment or ask a question in the comments below – we love connecting with you there.

For more speaking tips, business training videos and business mentorship, keep in touch with us on our website and our Mark & Shannon Facebook Fan page! Join our entrepreneurship programs and learn to be the best public speaker on stage today!

Use Public Speaking To Double Your Monthly Income

Use Public Speaking To Double Your Monthly Income

The energy is ELECTRIC!

You’re sitting front and center… just 8 and half feet from a Rock Star Speaker.

She’s confident… she’s charismatic… and she’s full of wisdom. You feel such a connection with her and her words take you on a journey… as if time stands still.

You find yourself swept away… into a world of possibilities.

That’s a Rock Star Speaker’s job – to sweep the audience away from the mundane, everyday, predictable thoughts that keep them in a stale world of “sameness” and into an engaging world of electrifying possibilities.

A World of Possibilities

Public speaking is the fastest way to grow your business and make a bigger difference.

Through public speaking you can…

  • Quickly add a 6 – Figure plus revenue stream to any business
  • Fill your seminars and events with ease and flow
  • Engage and inspire your followers
  • Attract a flood of qualified leads… all at once
  • Position yourself as a leader and authority
  • Change minds, influence decisions and create a movement

And best of all, you don’t need to be extroverted, charismatic or funny. In today’s world of public speaking… you just have to authentically be you!

In some industries… what’s possible for one may not be possible for another… but when it comes to public speaking all you need is a desire to become the speaker you’ve been dreaming about for years and a duplicatable and repeatable system that shows you how to do it. Speaking is still one of the highest paid professions in the world, but you need a system to that allows you to monetize your message and grow your business.

In this article you’re going to discover a speaking system that won’t just “boost business” but will allow you to double your monthly income while making a huge impact upon the world. In addition, you’ll gain clarity about the necessary short and long term action steps you need to take to be a bonafide “Rock Star Speaker”.

how to be a public speaker

Where Are All the Rock Star Speakers?

The Rock Stars of tomorrow, like you, don’t wear sunglasses at night or have a Fender Strat on their hip… they have a VOICE with a powerful message of change attached to it. They’re professional speakers in the making and their message pulls at them constantly as if it’s part of the Universal impulse and collective consciousness that’s hard at work to right a world gone wrong.

Brilliant Speakers, Experts, Politicians and Entrepreneurs are feeling this pull to speak. They feel the call to make a difference with their words… They feel the call to turn their tragedies into messages of triumph… They feel the call to share their hard learned life lessons as solutions that elevate us all… They feel the call to share their journey through pain and inspire our world with more joy, laughter and love.

The energy of Socrates, Gandhi, Mother Teresa, Martin Luther King, Steve Jobs and dozens of others lives on in voices just like yours. All one must do is listen… and you can hear the urging of legendary change agents and legacy makers calling you to the stage… “SPEAK, SPEAK, SPEAK!”

And yet… your struggle continues, as you search to find a way to get paid well for your gifts.  

You might wonder if public speaking is a feasible source of income in this gadget-obsessed, ultra-connected world. Can you actually get people to look away from their phones and toward your beaming face?

The answer is yes, absolutely!

Our genetic constitution is “Tribal” and therefore we crave authentic connection and sharing. Deep in our soul, we long to see real human beings, relate to their experiences and take in their stories.  Fireside story telling and spellbinding tales is how our “Elders” passed on their wisdom.

The challenge is that most…  especially the most gifted and brilliant… sit alone in the darkness… with only the blue glimmer of a computer monitor to guide your way. Lost in a world of “digital marketing” you hammer away on your keyboard day in and day out… attempting to build marketing funnels and lead magnets of automation.

First an optin page, then a thank you page, a full autoresponder email sequence, facebook ads, facebook live videos, SEO and keyword research. Then its an opt in video, thank you video or the massive undertaking of a Jeff Walker launch of 3 content videos and a “pitch”.

All of this… in pursuit of what? Fame? Fortune? Financial Independence?

FACT: Automation doesn’t exist. And yet, it remains an elusive dream of a distant future always just out of reach. Where you effortlessly attract a global audience and generate unlimited fame and income… all made possible through a gentle nudge of that commanding first domino. If only it were that simple.

The moment you decided to master, or even dabble with
internet marketing, you stepped out of your “genius zone” and into a steep and often painful learning curve.

Let’s face it, most of us were not gifted with the Steve Jobs technology gene. And so the predictable struggles with the dream of automation and all the “spinning your wheels” bullshit that comes with it continue as you look into a future of cyberspace toxicity and overwhelm.

Let’s say you are gifted with that elusive “technology gene” and your digital footprint is massive. The internet is so cluttered with videos, ads and viral what-have-you’s that any attempt to continue breaking through only becomes a losing battle. At the very least, it’s a time-consuming and money-sucking use of your valuable time.

For many of you, this dream has become a nightmare… and you’re ready to wake up.

Internet marketing gurus will continue to peddle the “easy button” of automation to the masses… weaving a spell that entrances you to keep going. And the calling within you is so strong you respond with fervor and tenacity… “This is the missing link… this time it’ll happen for me.”

So the Rock Star Speaker within sits in waiting… while you slowly come to the realization that “there must be a better way.”  Only thing is now you’re demoralized, depressed and no longer lit up. How could you be… the seeds of inspiration lie in waiting while you keep “getting ready to get ready.”

Small Speaking Gigs in Your Own Backyard is the Answer

What if the answer were as simple as ditching technology and “speaking your path to cash?”  What if stepping into your genius zone and sharing your message on stage allowed you the joy of making a bigger impact while getting paid well for your services and expertise?

Perhaps you ARE ready… or already answering this call and you’re trying to get booked as a speaker. Keynote speaking is where most people think to start… believing that big stages result in big paydays. This is where most messengers start.

Yet, there are at least 5 different revenue models associated with the business of speaking. And it doesn’t matter your experience or line of work or how extroverted or introverted you might be. We can all stand on a stage and share career lessons and life experiences in entertaining and unique ways. It’s in your DNA, you’re wired to make a big impact.

Full and authentic self expression is the currency that
captures and holds people’s attention.

So you must start asking, “How will I uniquely express the wisdom that lies within me? What will be my speaking style?”

Will you be edgy or conservative?

Motivational or practical?

Scholarly or funny?

The options available to you are endless and is why investing in your ability to communicate your message is so critical… the marketplace simply values and embraces authentic self expression over sizzle and hype.

The 5 Revenue Models of Speaking

Keynote

The Keynote speech is typically what one imagines when thinking of becoming a professional speaker. A keynote speech is a paid speaking gig usually at political or corporate conventions as well as at academic conferences, and is delivered to set or reinforce the underlying tone of the event. Keynote speakers like Bill Clinton and Oprah Winfrey get paid $100,000+ because of their celebrity and cache. Most beginning speakers may struggle to break into this “good ole boys” club taking several months to land a single gig that pays you $2500, if you’re lucky.

The keynote model – while powerful at impacting the corporate and political sector is somewhat an antiquated model when it comes to monetization. The number of speakers vying for these speaking gigs is increasing everyday and even if you’re able to get representation from a speaker agency, they represent dozens of additional speakers with more experience. Bottom line… a long road to consistent revenue and a slippery slope to getting paid what you’re worth.

Thought Leader / Lecturer

To get hired as a Lecture Speaker, you must create a solid and recognized platform of intellectual property and thought leadership. Books, in-depth research, advanced education and years of experience have established people like Marianne Williamson, Dr. Amen, Dr. Wayne Dyer as experts who speak. This notoriety and following substantiates their large speaking fees as they are able to consistently draw a crowd.

This is the ultimate speaking model because one’s authority also establishes their legacy and impact as they evolve their body of work. With each book you write… you automatically have a series of lectures that reinforce book sales. This is very much like a Rock Star Musician model.

With the release of each album, the band goes on tour to engage current fans with new content while attracting new fans that vibe with their content. This model of speaking allows you to command very large speaking fees in excess of $25K and you’re constantly in demand. Only thing – it can take years to establish your body of work and just because you create great content doesn’t mean it resonates with the masses. Bottom line… a lot of content creation and a long road to consistent and potentially very large revenues.

Speak to Sell

Speak to sell is a free talk designed to sell products and programs to a group of people all at once. The skill consists of persuading an audience to invest from $2000 – $5000 in usually at 60-90 min persuasive presentation. The profitability of this model to both speakers and promoters (who generally split the sales 50-50) caused a wave of multi-speaker events all over the world. Eventually, this model became antiquated as seminar and event attendees struggled to find value in sales pitch after sales pitch.

This however, doesn’t preclude the value of this revenue model for those who can deliver an authentic and valuable education at their own private events and retreats. Doing so can result in a multi six or even seven figure event… in just a weekend. When done right and with integrity, it’s a remarkable way to leverage enrollment from 1:1 to 1 to many, often resulting in a weekend profit larger than most annual incomes.

This model requires a high skill level that teeters on the edge of mastery so be prepared to make a significant investment of time (years) and money (six figures) to acquire these valuable skills.

Signature Talk Marketing

To remedy the overplayed dynamic (and often toxic nature of) the speak to sell model, we created “Signature Talk Marketing”.

“Signature Talk Marketing” is a free talk designed to solve a specific problem of your audience while positioning your value and expertise. The purpose and design of this speaking model is to offer a free gift in the form of an enrollment conversation or strategy session.

This has become the “go to” model for attracting a flood of qualified sales leads all at once. By design, the “Signature Talk Marketing” model can provide all the qualified leads you need each month from just one or two speaking gigs. (see the example below – video).

This basically obliterates a long sales cycle and creates lean in… moving qualified prospects to the front of the line where they are eager to buy. Using this speaking revenue model, the Big Impact Tribe consisting of 364 members as of the publishing of this article have generated over $16 Million in their own perspective businesses and its growing weekly. With each speaking gig, Big Impact Tribe members are able generate a flood of enrollment conversations all at once and then convert these conversations into high paying clients investing anywhere from $2000 – $15,000 on a consistent and regular basis.

TedTalk

We’ve all grown to love, respect and appreciate a good TEDTalk. TED is a nonprofit devoted to spreading innovation and ideas, usually in the form of short, powerful talks. TED stands for Technology, Entertainment and Design and encompasses just about all topics from science to business to global issues.

Probably the most famous talk of all time is Martin Luther King, Jr’s “I have a dream” speech. With over one million people in attendance at the Lincoln Memorial and millions more watching on their black and white televisions, his words carried the voltage to change race relations forever.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”

~ Martin Luther King, Jr.

On that day, Martin Luther King changed the world with his message of equality and hope. It was a talk that lasted only 17 minutes and 28 seconds. Isn’t it interesting that the short form TED Talk is only 18 minutes. While not confirmed, I believe that TED Talks are designed as an homage to this great orator that used the power of his voice to spread ideas and inspire change in just 18 short minutes.

TED Talk speakers are not financially compensated, but the power they have to position you as thought leader is unparalleled.  From Anne Cuddy’s riveting talk on body language to Brene Brown’s engaging talk on vulnerability, TED launches undiscovered experts into the mainstream consciousness – and you can monetize big as a result.

The Speaking Monetization Sequence

We just laid out for you the 5 Revenue Models of Speaking and within each are nuances that require education, patience and skill acquisition. Once you start to get these systems dialed in, the numbers become predictable (and exciting). You’ll know how many enrollment conversations you’ll attract based on the audience demographic and size. From there, you’ll know your conversion percentage of these calls. Typically our students are able to convert 50% of an audience into a phone conversation. And 30% of those conversations become paying clients… and the revenue begins to quickly add up! Just be mindful that trying to do all of these at once as well as the plethora of other tasks on your growing to do list will only lead to overwhelm, burnout and simply more “Spinning Your Wheels”.  Rock Star Speakers must master the power of focus as a prerequisite to Rocking Your Talk.

With that in mind, when it comes to the business of speaking we are big believers in the power of sequencing your efforts. There is so much to learn, remember and coordinate when running a business that too often we see truly brilliant people “spin their wheels” in overwhelm and confusion. Below we’ve organized the 5 Speaking Revenue Models so you have a clear and precise step-by-step model that allows you to consistently generate revenue as you build you business.

Whether you’re currently building a speaking business or are simply smart enough to use speaking to add an additional six figure revenue stream to your current business, the following model will support you in monetizing your message effectively.

The 5 Speaking Revenue Models

how to get speaking engagements

This model allows you to build a robust platform of customized content & raving fan followers… making money, gaining popularity & impacting lives as you grow your business and expand your intellectual property. By simply adding the next revenue model in the sequence as you evolve as a speaker and entrepreneur, you lay the foundation of a true thought leader. This is the fastest way to increase your value and earn more with your expertise than you ever thought possible as a speaker.

The key is to get started with “Signature Talk Marketing” so that you can replace your endless hours of prospecting and looking for clients with small speaking gigs in your own backyard. In your own home town is low hanging fruit where 10s of 1000s of dollars await you to simply Rock Your Talk.

Remember to reframe your concept of public speaking. You don’t need to be on stage at large conventions or packed stadiums. In fact, below is a graphic illustrating the 12 different types of speaking gigs both online and offline that are ideal for the “Signature Talk Marketing” system.

how to be a public speaker

YOU – A Sought After Speaker

In the speaking world, results can happen very quickly – almost overnight. In fact, using Signature Talk Marketing we made over $400K in our first 10 months of business… without a website or business card. How sexy is that!

One must stay in action, learning and refining your efforts… and the next thing you know, you’ll have a series of speaking gigs all lined up. And as a Rock Star Speaker – you’ll know your numbers and exactly how to structure your speech to get lean in.

In the end, speaking is simple, empowering and fun. The learning curve is minimal, and you’ll be hooked in no time. Not to mention, this model gives you a consistent and healthy stream of revenue. In less than a year, your speeches could earn you hundreds of thousands of dollars. Yes, you read that correctly. And, as your reputation grows it’ll lead to gigs that are more and more profitable.

So ditch that laptop and smartphone — for a little while, anyway — and turn your eyeballs away from those mind-numbing social media pages. In their place, “speak your path to cash” and let your words electrify your audiences. Witness yourself commanding the stage as a Rock Star Speaker that audiences can feel… let your Star Power come to life… and paint for them, the world of possibilities you see.  Your business will never be the same again. Your life won’t be, either. And who knows… you just might find yourself at home and living on purpose.

your life's purpose - markandshannonlive.com

A Surprising Way To Discover Your Life’s Purpose

A Surprising Way To Discover Your Life’s Purpose

 

We definitely struggled through the years to feel like we really “knew” our life’s purpose.

 

And our clients have told us countless times how seriously they take “fulfilling their purpose.”  We get it.  When you know you’re soul’s purpose, you have an obligation to live it and fulfill it.

 

Shannon and I created a tool that’s REALLY HELPED US feel a deep sense of purpose with our work in the world.

 

In fact, this tool has made all the difference, feeling every day that we’re truly expressing the purpose of our soul.

 

HOW TO DISCOVER YOUR LIFE’S PURPOSE…INSTANTLY?

 

So for today’s Big Impact blog, we’d like to give you this tool:

 

Ask your soul…

  • “What are my 2 best gifts God/ Universe has given me”
  • “How can I use these gifts to help improve the lives of others?”
  • “How can my work in the world be sharing my best gifts that help others?”

 

Using this tool is what propelled Shannon and I to create this Big Impact.

 

For me, my 2 best gifts are inspiring people and strategic branding and marketing.

 

Shannon’s is being a hot Diva (ok, I added that 🙂 who inspires people with 6 Figure+ business plans and producing world-class events that rock the house.

 

So we created this business to achieve all that:

 

We help Speakers and Conscious Business Owners get more speaking gigs and attract a flood of high paying clients through speaking.

 

So if you’d like to take this even deeper – so you TRULY FEEL that everyday your work is expressing your soul’s purpose – we have a special invitation for you:

 

Discover how to monetize the message of your soul and unleash your life’s purpose…

 

By joining us at Big Impact Live <<<

 

You’ll learn how to monetize your soul’s message, reach more people and create a 6 Figure+ business through SPEAKING… and lot’s more 🙂

 

All the details are here <<<

 

 

In your corner and by your side,
Mark & Shannon

10 STEPS TO CLOSE YOUR NEXT CLIENT

10 STEPS TO CLOSE YOUR NEXT CLIENT

10 STEPS TO CLOSE YOUR NEXT CLIENT IN A 30 MINUTE SOULFUL CONVERSATION

You’re finally on the phone with your prospect, excited to offer them your life changing program that your soul was meant to deliver in this world and the big problem drops:

How do you land a new client while being authentic to your message?

In other words – you want your new prospect to buy your program, but you don’t want to ‘Sell’ it.

Exciting news:

Today’s post will reveal a HUGE breakthrough in how to land clients over the phone while having a completely soulful conversation.

In the past few posts, we went into great detail to help you spread your message to more people. So you’re making lots of money while making a big impact in the world.

Now, you’re going to learn the 10 ways to enroll an ideal prospect in a 30 minute call. Shannon here – and I’m going to give you some actual scripts that you can use right away.

These scripts are extremely valuable – so make sure to print out this post or share with someone who needs help enrolling more clients.

10 Steps To Close Your Next Client In A 30 Minute Soulful Conversation
Here are the 10 steps:

1. Purpose – LEAD the call by stating the purpose. “[Name] so awesome to be speaking with you. Over the next 45 minutes I’m going to help you [solution you offer] and I’ll begin by listening to what you most need now, ok? So all I need from you is to be honest and open, cool?” The purpose of course is them being committed to moving forward to change their life because of the solution/program you have.

2. Challenge – Then ask them what their #1 challenge that they’re facing now pertaining to your niche. LISTEN to their challenge. They’re opening up to you because they trust you and this is a moment of soulful honesty of what they need from you.

3. Dig – Here’s a golden secret: the more you dig and clarify exactly what their pain is and what goal they’re after – the easier it becomes for them to sign up. So Lead, Listen and now DIG to find out all the details of what pains them and what they crave to change. Here’s a ‘Dig’ question to ask: “Can you tell me more about that?” or “What’s important to you about that?” You’re looking to find what they’re pained by and what they crave.

4. Cost – What is their pain costing them? So, let’s say you’re an energy healer and your potential client is talking about feeling constantly overwhelmed in their hectic life right now, you’d ask: “What’s that overwhelm costing you right now?” – this further clarifies the deeper pain they feel, which opens them up to your program to change this for the good.

5. Imagine – Once the pain has been clarified, and you have a vivid picture of what goal they crave, now paint the picture. Start with the word ‘Imagine’ and then paint the picture, using their words, of experiencing and having what they most deeply crave.

6. Bond – In a few sentences, tell your own story (or one of your success story clients’) of struggle in this area, how you discovered the solution (your program) and a few impactful results you’ve had because of it. This creates a real bond.

7. Offer – With confidence and excitement, make your offer (check out the OAK post that goes into making the offer in great detail) that solves the exact problems THEY mentioned, using their words.

8. Urgency – Right before you end the offer, add one element of authentic urgency. Something like, “Because I really connected with you and know this program will change your life forever, if you enroll in this phone call you’ll get a 45% discount”.

9. WAIT – Finish the offer by saying, “[Name], now tell me, are you ready to get started to [solve the problem/get the solution] right now?” – and immediately be silent and wait. Let your prospect digest it and don’t confuse them with any other details. This is a powerful moment of clarity and commitment for your prospect – be present and let them respond.

10. Purpose – Most every call you’ll have, there will be questions after this. Some people will not say yes right away. While we created an entire 3 day event to give you a much deeper training on this life-skill, here is the main point. At this point, they’re feeling uneasy about committing to your program – because change is always unsettling.

So you must LEAD the call by bringing back all those doubts back to their desire to change. See their doubts and turn them into desire. The desire of the original reason they’re on this call. The more you stick to PURPOSE of them being committed to change, the more these prospects will sign up with you on the spot.

** BIG IMPACT SHAREABLE

See your Tribe’s doubts in themselves as a deeper desire to commit to their transformation.

Print this out, write it down – please use this. This 10 step script is worth GOLD if you use it.

These 10 steps are for you to manifest your big impact in this world – so more and more people are transformed by your message.

Please comment below what your #1 take-away from these 10 points were?

In your corner and by your side,

Mark & Shannon

Your COMFORT ZONE is your MONEY zone

Your COMFORT ZONE is your MONEY zone

Shannon here with a wake up call about playing it “safe” as a Speaker.

Hear me when I say: Your comfort zone is your money zone.

Or rather, that’s where your money ISN’T.

The EXPANSION of your comfort zone is your real money bucket.

And getting there means having a different relationship with discomfort.

Money only flows to you as a SPEAKER when you push your boundaries. When you break through that barrier of wanting to feel safe.

Listen, there’s a HUGE difference between feeling “safe” and actually being safe.

You may feel safe where you are, but how does it feel when you can’t pay bills?

Or when you aren’t getting new clients?

How safe is THAT?

The miracle happens when you decide to own the stage in life and PLAY FULL OUT instead of playing safe & small.

As Carl Jung said, “When there’s a fear of falling, the only safety is deliberately jumping.”

So dive in baby!

Life isn’t a dress rehearsal… fulfill your calling & purpose and know you’re doing what you’re meant to do in this lifetime.

Show us you’re ready to take the plunge and tell me:

What are you doing to PLAY FULL OUT in Life & Biz?

 

When the earth caved in…SPEAKING saved me! (vulnerable)

When the earth caved in…SPEAKING saved me! (vulnerable)

Shannon here.

And today I’m putting down my walls and getting a little vulnerable and transparent about my journey.

For those of you who have watched our meteoric rise within the industry, it might seem like Mark and I have been blessed with the golden touch.

Yes, it’s true, life is amazing now.

In less than 4 years we pulled off what many consider a miracle, building a lucrative 7 Figure business without a website or even a business card.

But it wasn’t always like that…

What you might not know is that in my former life, I watched my thriving spa business disappear in a heartbeat.

Overnight, I went from living in my 4-bedroom dream home in the suburbs to camping out in a 400 square-foot converted garage — in a pretty rough part of town.

I was in a shitty relationship…. the guy I was dating at the time wouldn’t even help me move!

I filed bankruptcy, lost my beautiful home, and broke up with a boyfriend all in the same month… so I know what FAILURE feels like.

I lost everything.

It was devastating.

Fast forward…I’m now with my dream partner — my husband, Mark. And we’re rocking our dream business, living our calling and making a difference in the lives of our favorite people — Conscious Business Owners (like you), all over the world.

How did we pull it off?

It all happened through SPEAKING.

That’s the fastest path to the cash — as long as you have a SYSTEM. One you can rely on to bring in 1000’s of dollars each and every month — from small gigs in your own backyard.

In as little as 10 minutes of stage time!

If that TURNS YOU ON, tell me:

What are YOUR goals & desires with SPEAKING? What kind of IMPACT do YOU want to have?

 

The Power of DECISION

The Power of DECISION

 

Mark here with a simple STRATEGY that will make a world of difference in your BUSINESS.

The “empowerment” industry is an 11 billion dollar industry, and there’s no reason why you shouldn’t be able to carve out a chunk of it and live an amazing life… while helping a lot of people.

But most of you aren’t doing that.

You know why?

Because the people who are called to this industry have been doing the work and love it!

They know when they need to skill up and get help, and they’ve been doing that for years.

The problem is they aren’t living what they teach!

They’re not walking their talk.

And look, if that’s you, don’t worry. We were doing that too, at one point.

It’s part of the process of learning who you are and what you’re good at.

But here’s the thing; there comes a time when you have to get real and teach what you know.

It’s a matter of integrity, and the time is now.

Part of that is teaching what you need to learn. Now. that doesn’t mean pretending to be something you’re not.

It means being who you really are. This causes you to start thinking like a visionary, and that’s a beautiful thing.

But there’s a downside here, too.

As your thinking expands, you create problems with your niche.

So how do you decide on where to focus?

It’s simple.

You make a decision.

There’s enormous power in that.

The Latin root of the word “decision” means to “cut off.” You eliminate Plan B, meaning you cut the crap, cut off your escape routes, and cut all the other BS.

You stop believing the stories of lack… you stop telling yourself about how hard it is, and you stop telling yourself how you can’t do it.

Because here’s the deal: Any decision is better than no decision. So commit to making a decision on who you’re meant to serve.

Yes, it will make you uncomfortable.

Yes your brain is going to fight you.

Yes, your stomach may feel like it’s on a rollercoaster as your body tries to get you to do what’s comfortable and safe.

Do it anyway.

In fact, do it TODAY.

Close the door, clear your space, and turn off your ringers.

Maybe even pour yourself a glass of wine and light a candle.

Take a deep breath, and then get to WORK!

And prove it to the Tribe by telling us,

What 1 Decision Can You Make Today To Start Living Your Calling?

The law of no attachment - www.markandshannonlive.com

The law of NO attachment

The law of NO attachment

 

Mark here with a glorious and delicious Law of the Universe to share with you, my friend.

I call it…..

The Law of No Attachment.
The more attached you are to an outcome, the more painful reality becomes.

You have to be filled with an awesome sense of purpose, vision and strategy – and yet simultaneously not get attached to the outcome.

THAT’s when you’re free.

Then you’re playful.

Then you’re learning, loving and growing at a RAPID pace.

There have been a lot of times where Shannon and I thought someone was a super hot potential client, only to see them turn out to be completely out of alignment with us.

Another time we felt someone was not at all connected to us – and they turned out to be one of our best success stories (and now close friends, too!)

It’s important to be aware of this law to allow yourself greater freedom and fun in your Big Impact journey. Then the energy runs super smooth.

Imagine what it’ll be like when you can have as much fun when people say NO as when they say YES!

Think Dalai Lama – if someone walks out on his talk – I’m sure he’s not beating himself up about it.

He’s embodied the law of no attachment.

Now it’s time for us to rock it too.

Inspire us my friend:

How Can You Use The Law of No Attachment This Week?

In your corner and by your side,

Mark & Shannon

www.markandshannonlive.com

When we went Cake Tasting…

When we went Cake Tasting…

 

Hey Guys,

Mark here with a great story for you that can help you increase your income and impact THIS WEEK

When we were planning our wedding, Shannon and I went cake tasting.

And WOW we met the most amazing cake decorator.

Her genius zone is making cakes – she’s like the Steve Jobs of cakes…

OMG, these cakes are A-MA-ZING!!

So we started talking with her, asking her all about her business – which was limited.

She had limited income, because she was only doing 1 on 1’s, not growing and not earning what she could be.

So we told her about speaking to grow her business, that she can speak to local women…

She said, I’m an ‘ok speaker… I’ve got this down “one on one” – but I’m not that good of a speaker,’ meaning – she COULD grow her business, inspire more people, make way more money and take off more time – but she wasn’t.

Because she was worried that she “ wasn’t a good speaker.”

Well – here’s a little secret…

 

You don’t have to be a ‘good’ speaker!!! 

 

All you have to do is BE YOURSELF.  

 

If you’re authentically you… and you know your clients’ wants, needs and desires, you’ll WOW your crowd!

EVERY time.

Comment below how can you be even MORE Authentic with your Tribe?

 

Nothing is more courageous than being vulnerable. Be courageous, share yourself and inspire the living daylights out of the Big Impact Tribe 🙂

In your corner and by your side,

Mark

Should I build a website - www.markandshannonlive.com

Should you BUILD a Sexy WEBSITE?

Should you BUILD a Sexy WEBSITE?

 

Mark here to answer a question you’ve probably asked yourself on several occasions: should you build a sexy website or spend more time speaking??

To appreciate the answer (and you will) – meet one of our clients…

Brody Boyd, one of our Rock Star clients, told us how he was following one of those online gurus for 2 years….2 YEARS!!!

After going through aforementioned guru’s courses and all that complicated info… guess how much Brody earned?

2 years….$200.

TWO.

HUNDRED.

DOLLARS.

It hurts my soul to hear that!

A brilliant change agent with a transformational message is struggling to make enough money for a cup of coffee?!

It’s wrong – and we’re here to change all that – so you can make your Big Impact in this world, get paid well for your services – and become a true Rock Star.

Ok, so let’s play a little game: What do Martin Luther King, Marianne Williamson, Steve Jobs, & Eckhart Tolle have in common?

 

THEY’RE ALL SPEAKERS!

 

Speakers are leaders, and leaders are speakers.

This means that if you’re not speaking, you are leaving behind BUCKETS of money on the table.  Because all those leaders began their movements – not with sexy websites, facebook ads, webinars, blogging or SEO – all those leaders began their movements with SPEAKING.  

Did you know that Marianne Williamson started speaking to very small groups in her own backyard?  

Steve Jobs spoke at a local college-tech meetup.

And Dr. Martin Luther King Jr. spoke at his small Church.

Speaking is all you need to start your movement…TODAY.

Speaking is the fastest way to grow your business, make a difference, get a FLOOD of adoring, ideal clients who pay you what you deserve… and ultimately, change the world.

So if you’ve been worried, thinking that the only way to generate high end clients by having some super-complicated online ‘sales funnels’ with SEO, autoresponder series, youtube optimization, facebook ads…

Well, that’s just bullshit.

Yes, there’s time & place for all that – but not until you’re at least earning a consistent $10,000 a month (more on that later).

Think about it – if you’re fussing around with opt-in conversion rates and facebook custom audiences – and you’re not even clear on your core message or your niche – it just won’t work.

Those are all for a specific PHASE of Business.  But you’ve got to be crystal clear about your message and know who you’re marketing TO, in order for your marketing to work.

Share with the Tribe… What Topic Are You MOST Excited to Speak On?  

 

In your corner and by your side,
Mark & Shannon