Monthly Archives: November 2014

Here’s Why Social Media Is a Complete Waste of Your Time - markandshannonlive.com

Why Social Media Is a Complete Waste of Your Time

Why Social Media Is a Complete Waste of Your Time

Shannon here and I KNOW this is tripping you up. You see all kinds of leaders in the industry with huge social media followings, saying how crucial it is to your business to have a constant, growing social media presence.

They tell you how many times a day you should post, how to grow your business through social media and why it’s absolutely of urgent importance. After all, if someone hears about you and googles you – if you don’t have a hot social media presence you’re doomed, right?

NO!  Not at all… and the truth is you’ve been lied to. If what you just read made you stop dead in your tracks, confused about what strategy you need to use to start growing your monthly income – today’s Big Impact Newsletter will be like a breath of fresh air for your conscious business and soul.

 

ANSWER THIS: WHAT PHASE OF BUSINESS ARE YOU IN?

 

One of the most important principles of growing a 6 Figure+ Conscious Business is understanding what phase of business you’re in.

Meaning, if you’re in Phase 1, just getting started trying to land some clients – your strategy will be very different from someone in Phase 3, who’s trying to automate and scale their business.

Most likely you’re in Phase 1 or 2 in your business. Meaning, you’re not yet making a consistent $10K+ a month or if you are, you’re working around the clock doing it all yourself.   Am I right?

If that’s the case, worrying about all things ‘Phase 3’ and how to automate and scale is a complete waste of your time. Things like:

 

  • Having a HOT website
  • Doing a big product launch with 10 affiliates
  • Choosing Infusionsoft or Ontraport?
  • Who should manage my 500+ person live event?
  • Getting a hot social media & online presence

 

 

Those are all questions and challenges of a business that already has a steady stream of high paying clients. Those are questions and challenges of a business needing to automate and scale.

You’re probably asking questions like:

 

  • How do I enroll 3-5 high paying clients before the month ends?
  • How can I get a few months worth of speaking gigs so I’m not hustling all the time?
  • Can I actually do this or should I just get a J.O.B?
  • I’m going to all these networking events… why isn’t it working?  
  • Just tell me what I need to do to get awesome new clients who PAY ME well for my services…

 

 

Right? Those are questions and challenges of someone in Phase 1 or 2. The last thing you need is an effective Social Media Strategy. Here’s why:

 

SOCIAL MEDIA IS FOR A BUSINESS ALREADY EARNING 6-FIGURES+

 

Unless you’re some kind of Social Media Guru, who has a locked-in strategy to use Facebook, Twitter or Instagram to land high paying clients to generate a consistent $10K months – it’s a waste of your time.

For most Conscious Business Owners and Speakers – posting all kinds of articles and interesting quotes is not going to land you high paying clients. Social Media is for Phase 3  businesses, not 1 & 2. The PROOF is in how many CLIENTS you enrolled from any Social Media Posts.

Have you been struggling to leverage Social Media with no results for your business (bottom line, we’re being honest here. Followers don’t matter, paying clients do!)  Let us know what this post did for your mind and soul in the comments, the whole Tribe would LOVE to hear your voice.

In your corner and by your side,


Mark & Shannon

Are you GIVING Too Much Away In Your Strategy Sessions?

Are you GIVING Too Much Away In Your Strategy Sessions?

 

Mark here and this will strike a deep nerve for you. At our Bay Area Speaker’s Event the other week, someone from the audience asked this question – and right away you could hear a pin drop. The question hushed the entire audience, Shannon and I looked at each other and knew how challenging this issue is for the Tribe.

Here’s the question:

“I’ve been getting lots of Strategy Sessions lately, but I haven’t been able to turn them into paying clients. I feel that I end up giving them too much on the call and just don’t know how to enroll the right people who will end up paying me… what should I do?”

I’m sure you’ve been there. You’re finally on the phone, excited to soon land a high paying client, you’re giving them your best…and then, ‘click’.

It’s over, no sale, no new client and you’re like, “Huh? Really? I gave them my best, why didn’t they buy? I just don’t get it…why doesn’t this work for me?”

Not to worry – that’s why the Universe is giving you this Big Impact Newsletter today. If reading the above story felt like your own personal diary then our HOT strategy will revive your soul like a full-day at the Spa.

There are 3 things you need to understand to enroll someone on a Strategy Session into a High Paying Client.

 

1. Why They’re On The Phone Now

 

The reason someone took you up on your free offer for a Strategy Session is because they trust you’ll help them at no risk to them. They see your offer as an opportunity to solve their specific problem. If they didn’t feel that you could do that – they wouldn’t be on the phone with you.

So the first thing you need to understand is the nature of this relationship: On their end, you’re a leader they trust to solve their problem, at no risk. On your end, this is the best way to lead a conversation to enroll them into a client.

This call is NOT meant to solve ALL their problems – that’s the purpose of your program. Let’s face it, you’ll be able to help them get WAY more transformation over a 90 days or 6 months, vs just a 1 hour call, right?  The purpose of this call is to CREATE THE SPACE where they commit to their change.

That’s it. They join the call to solve their problem, but the only way to actually deliver that change is through your transformative program. So the purpose of the call is to create the space for them to commit to it.

So why are you giving too much?

 

2. Why You’re Giving Too Much

 

What Shannon and I have seen with our clients, the reason you’re giving too much is usually based on fear. Fear that if you don’t give them all you have, they won’t want more. Fear that if you’re not your absolute best they won’t enroll.

Remember the nature of this call. All you need to achieve on the call is the SPACE for them to commit (check out our 10 steps how to do enroll your client with a Strategy Session here). When you start to actually deliver your service on the phone – there’s no space for them to commit to their change – you just gave them a ton to chew on.

The purpose of the call is NOT to deliver your service for free. That is a huge painful mistake our Tribe makes all too often. Don’t deliver your service – create the space for them to desire it and they’ll enroll.

 

3. How To Enroll

 

I referenced above our post on the 10 ways to enroll your next client with a soulful conversation – check it out because it works like gold. The one thing you need to understand though is that your client will ONLY enroll if they’re filled with desire for change and results.

When you over-deliver on the strategy session, they’re not filled with desire for change and results – they’re filled with information they need to process or actions they need to start taking. Remember – you’re job is to create the space for their DESIRE to change.

When you do that, they’ll want to work with you!  Trust us, we’ve created a High 6-Figure business with everything you just learned – in a matter of months.

What was your big ‘aha’ moment in this post? Let us know in the comments below right now.

In your corner and by your side,

Mark & Shannon


P.S. If you’re an existing client and you’d love some support implementing this into your next strategy session, make sure to be on the next Big Impact Support Call.

If you’re NOT yet a client, we’re happy to offer you a Complimentary Speaker Breakthrough Session to talk about where you are now and your business and give you some hot recommendations to reach your goals. Email support@bigimpactlive.com to get your Complimentary Speaker Breakthrough Session now.

Make 6 Figures in your FLIP FLOPS... with TELESEMINARS

Make 6-Figures with Tele-Seminars

Make 6 Figures in your FLIP FLOPS…
with TELESEMINARS

Today’s Big Impact Newsletter will be a resource you’ll come back to whenever you need. Because we get asked all the time from clients and people we meet at events:

“I know Teleseminars are my ticket to get high-end clients – but how on earth do I do one?!”

Shanon here and you’re going to love this.  Teleseminars are a great way to build your list, make great money and best of all… work from anywhere in the world (even on the beaches of Bali 😉

Because Mark and I decided to just give you the down and dirty details how to set up your own Teleseminar, today. After going through this post, you’ll have everything in place to have a successful, money-generating Teleseminar in just a few days time.

Let’s do this my friend. Here’s everything you need:

 

6 STEPS TO SETTING UP A MONEY-GENERATING TELESEMINAR THIS WEEK

 

1. Tribe’s Problem ⇒ Your Solution ⇒ Your Full Program – before anything, you need to know the topic. The topic must be solving a specific problem by offering a descriptive solution catered to your Tribe. The way to make this a failure is by being generic. Get inside your Tribe’s heart, mind and soul and they’ll flock to you… like bees to honey!

2. Landing Page Opt-InThe place to send your Tribe is to a landing page opt-in… a simple web page to tell them about the benefits of the call and get their name & email address.

The structure is very simple:

 

    1. Headline
    2. Subheadline
    3. Bullet-Points of Content
    4. Picture of You
    5. Opt-In Box (you’ll need an email service provider like Mailchimp, Aweber, etc to capture emails)
    6. Optional: Social Sharing/Proof (AddThis is an easy way to create sharing buttons)

Here’s an example of an uber-successful Teleseminar Landing Page we recently  hosted:

Make 6 Figures in your FLIP FLOPS...  with TELESEMINARS

 

Here are some free resources to help you get started:

  1. Wix- you can create a landing page here, exactly as you want completely free.
  2. Instapage– also a free way to create stunning landing pages
  3. Landingli – free landing page creator
  4. Mailchimp – your email service provider, free!

3. Thank You Page – Here’s an example of ours too (simple!):

Make 6 Figures in your FLIP FLOPS...  with TELESEMINARS

 

4. The Offer – At the end of the call you’ll want to make your offer. The advanced way is to offer your program (which would need a checkout page and payment system) and the easier way is to offer a Complimentary Strategy Session with you. In any case, create the way for your Tribe to take action with you. It can be as easy as emailing you if they want the Strategy Session!

5. EmailsThe optimal way to make sure your Tribe comes on the call and to know WHO signed up is by capturing their email. So you’ll need an email service provider to start with and then create these emails for the entire flow of the Teleseminar Campaign. Here are some HOT ideas:

    1. 2 Intros (What this is, What it will give them what they should do)
    2. Reminder Sequence (1-3)
      • Curiosity + What you’ll learn
      • What you’ll learn + Why this is different
      • Why this is important
    3. Follow-Up Sequence (1-3)
      • Social Proof
      • FAQ
      • Inspiring CLOSE

6. Teleseminar Service Providers

    1. http://instantteleseminar.com/
    2. https://www.freeconferencecall.com
    3. http://maestroconference.com/
    4. Group Skype Call
    5. Google+ Hangout (free!)

 

That’s IT! So comment below WHY this is exactly what you needed and the topic of YOUR Teleseminar you’re putting on ASAP. We believe in you and YES, you can totally do this!

In your corner and by your side,

Mark & Shannon


P.S.  You may want to save this Big Impact Kick Ass Formula… this is a 6 Figure System you can use again and again!

How To Use ‘Personal Branding’ to Be The “Go-To” Leader

become the go-to leader for your Tribe

How To Use ‘Personal Branding’ to Be The “Go-To” Leader For Your Tribe

 

With so many coaches, healers and experts out there, offering more or less what you offer, how do you set yourself apart from them? How do you become the Go-To Leader for YOUR Tribe, no matter how many other leaders are out there?

Mark here and I have a juicy secret to share with you that will forever change how you think about ‘having competition’. This secret will eliminate any worries you have why people should hire you – and why you’re absolutely worth all the money you charge. By the end of this post, you’ll want to do all those things you’ve been putting off to spread more of your message.

Why? Because you’re about to discover what I call, the Fountain of Unshakeable Confidence.

 

WHY PEOPLE BUY FROM YOU

 

My background is in corporate ‘Branding’. So for years I ran Million Dollar Radio Campaigns and did the branding work for huge companies like The Marriott, Budweiser and even Porshe. Working with these successful companies I learned a real secret why people buy from YOU. While it works for big companies – it works BEST for Conscious Business Owners like you.

The reason people buy anything is because they identify with the company or person. People don’t need an iPhone 6 – but because they identify so deeply with Apple – they want it. Technically they can buy any smartphone – right? But they IDENTIFY with the PERSONAL BRAND of Apple.

Let’s say you’re a Relationship Coach. And you know there are hundreds if not thousands of other Relationship Coaches out there. So why would people buy from you with so many options out there? Simple: Because they buy YOU.

In other words, ‘Relationship Coaches’ have competition – but there is no competition to YOU. Let’s give Tony Robbins as an example. When people go to “Unleash The Power Within” (can I get a woop woop from my firewalker friends?!) or buy his Audio Program ‘Get The Edge’ – they have tons of other options to buy ‘self-help’ programs. But the reason people buy Tony Robbins is because he’s Tony Robbins – they buy him. They identify with his energy, his personality, his message.

Here’s the secret: you DON’T have any competition. There’s no one else in the world who’s exactly like YOU. When you radiate YOU, your highest and most aligned, on-purpose self – that’s what people buy.

Shannon and I get asked all the time – how do I be my most authentic self in my talks and branding? How do I do the whole ‘branding’ thing for my business?

 

News Flash: YOU ARE YOUR OWN PERSONAL BRAND.

 

Tony Robbins doesn’t think on stage how to incorporate branding into his message – he just unleashes himself in total alignment – and people love it.

When you soulfully and authentically express the ultimate YOU – there’s no need for anything else. People want YOU. They want your quirks, your humor, your message, your story, your SELF.

The way to be the Go-To Leader for your Tribe – is just to express YOU. Because there’s no competition to YOU.

The reverse is also true. When you’re not radiating your highest energy and your SELF, people will feel it and they won’t be inspired to move forward with you. The biggest mistake Conscious Business Owners and Speakers make is trying to model something else or trying to be a cookie cutter version of someone else.  But the moment your Tribe feels you’re not YOU or that you’re someone else – they’ll just go the source of who you’re modeling.

But when you’re YOU – on stage in all your glory – they can’t help but be drawn to buy your offering and program.

What are you going to do this week to more fully express your YOU to land more clients and speaking gigs? Be a conscious leader and share your inspiration below – the Tribe will gain a TON from YOU.

In your corner and by your side,

Mark & Shannon