How Sarah Made $5,000 In 3 hours After We Had Tea
True Story – you’re going to love it. This was a deciding moment for me, when I knew my calling was to help others manifest THEIR big impact in the world. But not at all how you’d think.
Here’s the story.
Sarah is a good friend of mine, pretty much like family. She calls me up one day, completely stressed out. Trying to monetize her message in all the wrong ways.
Sarah is a ghostwriter and an expert copywriter and was dealing with a classic case of clients from hell.
The Huge Soul Who Had A Client From Hell
To emphasize, Sarah is a huge soul and I love her like a sister. She is a true Goddess of words who helps others tell their stories with brilliance and beauty. …so when I heard her over the phone and frantic – I couldn’t bare it:
“SHANNON! Can you come over? I’m having a business meltdown and I really need your help…”
I quickly came over, made her a cup of tea and we sat down to chat. I asked her what the problem was. Sarah told me a whole range of problems. The kind of problems that most would get overwhelmed by – unless you know the 1 business secret I gave her.
Sarah told me how this client kept on asking more from her, not paying her enough, constant complaints and demands and changing of minds and scheduling… and on and on.
At one point I stopped her and asked point blank:
“Sarah, why did she hire you in the first place?”
“To write her book.”
“Is that what you’re doing?”
“No, I’m editing her blog, piecing together her book – it’s so complex because she has so many demands on me and I don’t know where to begin.”
Sarah explained how there were never any boundaries set and was being paid by the hour. Easy fix. Here’s what I prescribed:
“Okay girlfriend, here’s what to do. Explain to her that these working conditions are not suitable for either of you. There’s too much stress and lack of direction. Tell her you’d like to readjust to make it optimal for both of you…”
$5,000 In 3 Hours
So now, instead of doing anything and everything she happens to think of on the spot, paying you per hour – create 3 packages:
1. The Blog (Silver Package – $3,000)
2. The Book (Gold Package – $3,000)
3. The Book & Blog (Platinum – $5,000)
These prices is what she wanted – but about 5 times as much as she was getting paid per hour.
She sat with the idea of ‘Packaging’ and pricing it what she really wanted… looked me straight in the eye but with some hesitation and said:
“Ok Shannon – I trust you, I’ll do it.”
I left her place at 4pm.
At 7pm the phone rings. I pick up – it’s Sarah, shouting with joy.
“Shannon you’re a genius!! I just made $5,000 and we’re both happier!!”
She went on and on, how she thought she was going to lose this client because of all the chaos and had no clue how her client would react to the $5,000 price tag. But it worked like a charm. And now she’s getting client after client, signing up for these hot, juicy packages all based on referrals.
Why Sarah Is Shining (and YOU can too)
And the best part is that Sarah is shining, spreading her message of helping others tell their stories with grace and beauty.
Mark and I have since gone on to help 100’s of clients get these kinds of results, overnight. There are lots of reasons ‘Packaging’ worked so well for Sarah. In later blogs we’ll go into Price Elasticity, Price Comparison, Pricing Psychology, Standing Up & Leading Clients, etc.
For now, here’s your takeaway:
NEVER work per hour (it automatically caps your income). Offer PACKAGES that are clear with boundaries, results and benefits.
Sarah was all over the place because she was reactive hour by hour. But when she LED her client and created BOUNDARIES with clear benefits and results – the client immediately understood, saw the value and signed up.
Ready For Some Exciting News?
If you’d like the FULL training on sharing your gifts with more confidence, monetizing your message and truly making a big impact with your genius – we have great news for you:
Mark and I are putting on a 3 day live event called, “Big Impact Live” where you’ll get everything you need to start generating $10,000 months in just a few short weeks. Mark & I started from 0 – and in our first 10 months took Big Impact to over $400,000….without a website or a business card!
At Big Impact Live, we’ll show you how you can do exactly the same thing. Plus, you can qualify for a Full Scholarship ($997 Value) if you apply right now.
In the meantime, please leave a comment below how you’re using “Packaging” to grow your conscious business. And if you don’t yet have packages – then let us know what you plan to create this week like Sarah did.
If you have a friend or colleague who would really benefit from learning Sarah’s story – then please share this article with them. Cool? Thank you!
In your corner and by your side,
Mark & Shannon