Monthly Archives: August 2014

Monetize Your Message - markandshannonlive.com

5K In 3 hours – Monetize Your Message

How Sarah Made $5,000 In 3 hours After We Had Tea

True Story – you’re going to love it. This was a deciding moment for me, when I knew my calling was to help others manifest THEIR big impact in the world. But not at all how you’d think.

Here’s the story.

Sarah is a good friend of mine, pretty much like family. She calls me up one day, completely stressed out. Trying to monetize her message in all the wrong ways.

Sarah is a ghostwriter and an expert copywriter and was dealing with a classic case of clients from hell.

The Huge Soul Who Had A Client From Hell

 

To emphasize, Sarah is a huge soul and I love her like a sister. She is a true Goddess of words who helps others tell their stories with brilliance and beauty. …so when I heard her over the phone and frantic – I couldn’t bare it:

“SHANNON! Can you come over? I’m having a business meltdown and I really need your help…”

I quickly came over, made her a cup of tea and we sat down to chat. I asked her what the problem was. Sarah told me a whole range of problems. The kind of problems that most would get overwhelmed by – unless you know the 1 business secret I gave her.

Sarah told me how this client kept on asking more from her, not paying her enough, constant complaints and demands and changing of minds and scheduling… and on and on.

At one point I stopped her and asked point blank:

“Sarah, why did she hire you in the first place?”

“To write her book.”

“Is that what you’re doing?”

“No, I’m editing her blog, piecing together her book – it’s so complex because she has so many demands on me and I don’t know where to begin.”

Sarah explained how there were never any boundaries set and was being paid by the hour. Easy fix. Here’s what I prescribed:

“Okay girlfriend, here’s what to do. Explain to her that these working conditions are not suitable for either of you. There’s too much stress and lack of direction. Tell her you’d like to readjust to make it optimal for both of you…”

$5,000 In 3 Hours

 

So now, instead of doing anything and everything she happens to think of on the spot, paying you per hour – create 3 packages:

1. The Blog (Silver Package – $3,000)

2. The Book (Gold Package – $3,000)

3. The Book & Blog (Platinum – $5,000)

These prices is what she wanted – but about 5 times as much as she was getting paid per hour.

BIG IMPACT SHAREABLEYour Clients don’t want you to be nice. They want you to lead them.

She sat with the idea of ‘Packaging’ and pricing it what she really wanted… looked me straight in the eye but with some hesitation and said:

“Ok Shannon – I trust you, I’ll do it.”

I left her place at 4pm.

At 7pm the phone rings. I pick up – it’s Sarah, shouting with joy.

“Shannon you’re a genius!! I just made $5,000 and we’re both happier!!”

She went on and on, how she thought she was going to lose this client because of all the chaos and had no clue how her client would react to the $5,000 price tag. But it worked like a charm. And now she’s getting client after client, signing up for these hot, juicy packages all based on referrals.

Why Sarah Is Shining (and YOU can too)

 

And the best part is that Sarah is shining, spreading her message of helping others tell their stories with grace and beauty.

Mark and I have since gone on to help 100’s of clients get these kinds of results, overnight. There are lots of reasons ‘Packaging’ worked so well for Sarah. In later blogs we’ll go into Price Elasticity, Price Comparison, Pricing Psychology, Standing Up & Leading Clients, etc.

For now, here’s your takeaway:

NEVER work per hour (it automatically caps your income).  Offer PACKAGES that are clear with boundaries, results and benefits.

Sarah was all over the place because she was reactive hour by hour. But when she LED her client and created BOUNDARIES with clear benefits and results – the client immediately understood, saw the value and signed up.

Ready For Some Exciting News?

 

If you’d like the FULL training on sharing your gifts with more confidence, monetizing your message and truly making a big impact with your genius – we have great news for you:

Mark and I are putting on a 3 day live event called, “Big Impact Live” where you’ll get everything you need to start generating $10,000 months in just a few short weeks. Mark & I started from 0 – and in our first 10 months took Big Impact to over $400,000….without a website or a business card!

At Big Impact Live, we’ll show you how you can do exactly the same thing. Plus, you can qualify for a Full Scholarship ($997 Value) if you apply right now.

In the meantime, please leave a comment below how you’re using “Packaging” to grow your conscious business. And if you don’t yet have packages – then let us know what you plan to create this week like Sarah did.

If you have a friend or colleague who would really benefit from learning Sarah’s story – then please share this article with them. Cool? Thank you!

In your corner and by your side,

Mark & Shannon

work with purpose - markandshannonlive.com

How To Purposefully Answer, ‘So What Is It That You Do? – Work With Purpose

How To Purposefully Answer, ‘So What Is It That You Do?’ – Work With Purpose

This is a question we get over and over from the Big Impact Tribe:

“People ask me what I do? And I just don’t know what to answer! Help!”

You have such a powerful message that it feels impossible to distill to a few words, right?

You’re filled with such desire to make a difference in the world, how do you boil that down into a tweetable?  Or a 30 sec infomercial?

This is a real problem our Tribe deals with day in and day out. No more…

Shannon here, and today I’m going to give you two simple scripts to use the next time someone asks you, “So what is it that you do?”

Mark and I struggled with answering this question for way too long. Sometimes it was hard to say anything?

What do you say? I’m a speaker? I change the world? How exactly do you answer what you do so you work with purpose?

The Purpose Script

 

Here is the ‘Purpose Script’:

“I help [x specific group of people] who are struggling with [y specific problem ] get [z specific result].”

– Or –

“I help [x specific group of people] get [y specific result].”

Man is that hot… and completely SIMPLE.

Here’s a few examples…

We help Speakers get more speaking gigs.

If you helped women attract their soul mate, you could answer:

“I help single moms attract their soul mate who their kids will love too”

The Solution Script

 

Here is the ‘Solution Script’:

“You know how [x specific group of people] is looking for [y specific solution]? I solve that. I do this by [z benefit] without [v problem]”

So, let’s say you’re a Speaker or Conscious Business Owner struggling in your business.

And you came up to Mark or myself and asked us what we did?

Using the ‘Solution Script’ we’d answer:

“You know how Speakers are looking to monetize their message? We solve that. We do this by showing them how to make $10K in just 10 minutes of stage time with gigs in their own backyard.”

Notice how we framed “backyard” and “10 minutes” as the pain people see. Either thinking it will take too long or they have to fly across the country to make money as a speaker.

So in our script, we show people how to monetize their message in a short amount of time without having to really go anywhere.

By the way, if that sounds like you – you MUST come to Big Impact Live. That is our flagship event where you’ll learn how to make $10,000 in just 10 minutes of stage time in your own back yard.

Plus, you’re going to get a TON more ‘step by step scripts’ to help you spread your message and double your business in just a few short weeks.

The Next Time You’re Asked…

 

So the next time someone asks you what you do – understand the opportunity to spread your message.

Now you have step by step scripts that help spread your message in a way that inspires people to ask more about it.

These scripts ignite a desire within your Tribe to go deeper with you.

Imagine if someone in your Tribe heard you say this.  They’d say, “WOAH, I’ve been looking for someone like you!”

So please leave a comment below of a time when someone asked you what you do and you either didn’t know what to answer or you blew them away with your answer!

And do me a favor? If there’s someone you know who struggles saying ‘what they do’ – please forward this post to them. It will make their day 🙂

In your corner and by your side,
Mark & Shannon